Adobe has integrated two of its core digital marketing products – SiteCatalyst and AdLens (formerly Efficient Frontier). The integration will let advertisers take granular data out of SiteCatalyst and plug it into AdLens for use in search, social, and display ad campaign optimization. Data such as shopping cart abandonment and time on site can be […]
Yahoo is taking the wraps off a new contextual ad network powered by Media.net. The publisher offering goes by the catchy name Yahoo! Bing Network Contextual Ads, though despite the reference to Microsoft’s search product, Redmond is not involved. Most people will interpret this a second attempt by Yahoo to create a competitor to Google’s […]
With experience in the Wall Street professional services world, Ampush CEO Jesse Pujji and his co-founders, Chris Amos and Nick Shah, have seen the big data of financial trading desks and their offshoots. And, that’s one reason the trio decided to move into the online ad business and start Ampush in 2010. Pujji told AdExchanger […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Joanna O’Connell is Principal Analyst at Forrester Research. Last week, I participated in AdExchanger’s first ever conference and I thought I’d use the column today to share several themes I heard over the […]
Satya Patel has a long history in the advertising technology world on both the product and venture capital sides, including roles at Google/DoubleClick and Battery Ventures. Most recently, Patel worked at Twitter as its VP of Product until June of this year. Today, he’s looking ahead to a startup of his own, offering only a […]
Agency trading desks are understandably eager to ramp up with the Facebook Exchange, which promises to broaden the reach and frequency of their programmatic buying efforts. But right after the FBX launch they weren’t equally able to use it — which has led to some hand wringing. WPP’s Xaxis had a direct seat, while Publicis’s Vivaki […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Decker, a managing director at Mindshare, a GroupM agency. Most people in the digital marketing world wouldn’t credit Albert Einstein as a founding father of digital marketing, but […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. Ad tech is a fascinating and constantly evolving space. We’ve seen several ‘waves’ of evolution in ad tech over the years, and I believe […]
As 95-year-old business magazines go, Forbes is hardly looking its age. It’s helped that the title’s digital content and ad operations have been through a number of reinventions the past few years. The most recent changes have been on the digital content side. Last summer, the company revamped Forbes.com with an eye toward reducing content […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. Today’s media buyers and sellers are playing on a whole new field, where preying on consumer behavior is the norm and big data is the apparent […]
Measuring the real time bidding market is a tricky thing, given the still-expanding list of exchanges and sell-side platforms, and the variable inventory available through each. Attempts to encapsulate the space call to mind the Indian proverb about the blind men and the elephant – in which several men touch different parts of the animal […]
Facebook today removes the “beta” label from its fledgling real-time-bidding ad exchange (official blog post), and has given its 15 platform partners permission to crow about their early results. And crow they have… Here are two big takeaways from the wave of FBX data coming out this morning: (1) Facebook Exchange dramatically increases the amount […]
The ad industry has moved well past the experimental phase of audience buying. But where programmatic media has proven most effective are still primarily around direct response objectives. Many in the space agree it’s only a matter of time before brand marketers get serious. But is that true? To answer that, we asked three senior […]
After months of speculation, Apple will announce its iPhone 5 on Wednesday. Among the rumors that have gotten the most traction, observers are expecting to see a remade iPhone with a 4-inch retina display. That’s a half-inch larger than the current iPhone 4S and comes with a resolution of 640 x 1136 pixels — in […]
By all accounts, real-time bidding is quickly overtaking the remnant inventory business once controlled by display ad networks – next stop, the guaranteed display business. Concurrently, “native advertising” popularized by Facebook’s news feed advertisements, has bubbled up. But, as Magna’s Brian Monhan told AdExchanger back in June, we’re not necessarily talking about something new since […]
At my company, we’ve been active in the programmatic buying space for brand marketing and we’ve seen some very positive business results to date. I truly believe it’s the future of all media buying (not just digital, but I’ll save that discussion for another day). Yet, we’ve only seen the tip of the iceberg of […]
In the last three years, Microsoft has metamorphosed from a laggard to something of a leader in the exchange-traded media space. After a false start with its AdECN RTB platform, it now puts all, or nearly all, of its non-reserved inventory on its own ad exchange, which is powered by AppNexus. Daniel Sheinberg is senior […]
Connecting with an audience begins with an idea – a product or service. Robert Brunner of product design firm Ammunition Group discusses his company’s approach in what makes great design – and ultimately a successful business outcome for his clients. Brunner will speak at AdExchanger’s upcoming Human Centered Automation conference on September 20. AdExchanger: Can […]
On one end of the online revenue spectrum, there’s advertising, which runs the gamut from direct response (primarily) to traditional, branding-style “premium campaigns” (to a lesser extent). At the other end is e-commerce. Content companies have been playing catch up on both fronts, even as the two revenue streams require very different strategies. Former Google […]
With audience buying a critical part of digital advertising – or traditional advertising channels, for that matter – where does the tablet fit in? Some think of it as “lean back” experience similar to TV. If so, should brand marketers get excited and start targeting devices with tablet screen resolutions? On the other hand, perhaps the […]
Reddit seems to be in the news a lot lately as users flock to the platform in search of communities related to events or interests of the day, such as a “subreddit” on politics – or President Obama’s “Ask Me Anything” appearance – or how about cute cat pictures? The community site has few ads […]
A job description for Gokul Rajaram might look like this: “Lead ad product strategy for the world’s dominant social media platform. Scale world of mouth marketing in a way that’s relevant to a billion or so users with myriad devices, nationalities, languages, and cultural reference points. Do it in a way that unlocks the spending […]
The Lean Startup isn’t just a method for your favorite, angel-funded startup to build a product and raise another round. Its author, Eric Ries, has helped catalyze a way in which great product is created whether you’re in a startup or a Fortune 100 company. On September 20, Ries’ will share his ideas at AdExchanger’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Recommended By Pinterest Amazon’s Zappos has unveiled a feature in its online store that recommends purchases based on what users post on Pinterest. For Amazon and Zappos, this could pave the way for greater combinations of e-commerce and social media. “Social shopping is a […]
Chris Moore is a partner with Silicon Valley-based Redpoint Ventures, a venture capital firm. As his bio states on the Redpoint website, he serves on the board of a variety of ad technology companies including BlueKai, eBureau (owners of TruSignal), Inadco and Intent Media. Moore led Redpoint’s past investments in companies such as Right Media […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matthew Keylock, SVP, Media Partnerships at dunnhumby. Display advertising has suffered the same ailment plaguing much of digital marketing – frequent irrelevance is easy and cheap. This trend […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB’ing The Background Everything will be biddable. Perhaps Gourmet Ads, which has been “busy” with its real-time bidding strategy, is proof. The vertical ad network has introduced real-time bidding of its background skins through its private exchange enabled by AppNexus. Read the blog post. […]
Andy Weissman is partner at Union Square Ventures (USV), a “venture captial firm focused on early-stage and start-up investing.” Weissman joined USV in October of 2011 after co-founding Betaworks. Weissman recently discussed his thoughts on ad tech and investment trends with AdExchanger. From an investment thesis perspective, what’s the biggest change for you since you […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by David Shim, CEO at Placed. While there are a handful of companies close to realizing the potential of location-based targeting, as an overall industry there is a gap between […]
Seth Levine is a co-founder and managing director of Foundry Group, an early stage technology venture firm based in Boulder, Colorado. Levine recently discussed his firm and ad tech trends with AdExchanger. AdExchanger: I realize there’s still time, but how are we doing with your prediction for 2012: “the year of programatic guaranteed”? SETH LEVINE: […]
