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» Haley Howell

Haley Howell
Marketing Coordinator

Haley Howell is the Marketing Coordinator at AdExchanger and oversees day-to-day advertising operations, manages the social media accounts and publishes editorial newsletters. Prior to this she worked as a freelance writer for TheUnlockr.com and as an editorial intern for World Screen. She received a B.A. in Journalism from Penn State University.

Articles by Haley

Rocket Fuel’s $1.8 Billion Market Cap: How Does It Stack Up?

Depending on who you ask, Rocket Fuel’s stunning IPO is either a new dawn for programmatic media investment or a scary bubble indicator. In either case, it clearly went better than the company and investors planned. For comparison, we looked at how its nearly $2 billion market cap stacks up against other big companies in… Continue reading »
by Haley Howell // September 27th, 2013 //
»
Rovio Sees Video Growth, Adds New Content

Rovio is no longer just a game developer. The maker of the hugely successful Angry Birds franchise is swiftly moving in to the video space with its ToonsTV mobile video platform. Originally only Angry Birds cartoons were shown on the network, but the company announced today it is now working with third-party content providers. The… Continue reading »
by Haley Howell // September 25th, 2013 //
»
An Overview Of Available Facebook Ad Formats

Facebook’s menu of ad types is growing longer all the time. And as the company continually tests new formats, it’s getting harder to keep track of all of them. Below is AdExchanger’s attempt to provide a snapshot of all relevant and current paid media products the company has on offer, along with a few that… Continue reading »
by Haley Howell // November 21st, 2012 //
»
 

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