Rocket Fuel’s $1.8 Billion Market Cap: How Does It Stack Up?


Depending on who you ask, Rocket Fuel’s stunning IPO is either a new dawn for programmatic media investment or a scary bubble indicator.

In either case, it clearly went better than the company and investors planned. For comparison, we looked at how its nearly $2 billion market cap stacks up against other big companies in the space.

*Washington Post sold to Jeff Bezos for $250 million

Enjoying this content?

Sign up to be an AdExchanger Member today and get unlimited access to articles like this, plus proprietary data and research, conference discounts, on-demand access to event content, and more!

Join Today!