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»ipo

How Hot Is Ad Tech? According To LUMA, It’s Raining Billion-Dollar Transactions

Seven ad tech companies made transactions valued at over $1 billion in the first quarter of 2021 – double the amount that’s happened in the past few years combined. “We’ve got a perfect storm here of different forces lining up, which created such a strong quarter,” said Conor McKenna, LUMA Partners director. The ad tech... Continue reading »

by Sarah Sluis // April 5th, 2021 //
»
IPO
DoubleVerify Reveals Financials As Company Files S-1

Add another ad tech IPO to the pile, folks. DoubleVerify filed its S-1 Wednesday (read it) in its bid to IPO.  According to the filing, DoubleVerify experienced strong but slowing revenue growth last year. Gross revenue in 2020 was $244 million, a 34% increase from 2019 revenue of $183 million. The company’s 2018 revenue meanwhile... Continue reading »

by Ryan Joe // March 17th, 2021 //
»
How The SPAC Boom Can Reshape The Digital Media IPO

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.   Today’s column is written by Patrick O’Leary, CEO at Boostr. If last year was any indication, 2021 is going to be the year of the SPAC for digital publishers. SPACs – or Special Purpose... Continue reading »

by AdExchanger // February 26th, 2021 //
»
In Its First Quarter Since Going Public, PubMatic Grew Revenue 64% To $56.2 Million

PubMatic, in its first earnings call since going public, reported Q4 revenue of $56.2 million, a 64% increase from the year before. The company was also profitable, with a 72% gross margin. The exchange’s stock rose 10% in after-hours trading. Despite the pandemic, PubMatic grew revenue 31% for the full year, totaling $148.7 million. That... Continue reading »

by Sarah Sluis // February 23rd, 2021 //
»
The Big Story: Changes In Exchanges

This week’s episode of The Big Story is brought to you by the letters M and A.  Because if you haven’t heard, Magnite bought SpotX for $1.17 billion, and then District M and Sharethrough merged to form a giant exchange. So what’s going on? The team takes a look at both acquisitions, and digs into... Continue reading »

by Ryan Joe // February 11th, 2021 //
»
Viant CEO Explains Why Stock Popped 90% In Debut

Viant’s stock rose 90%, from $25 to $47 per share, after its debut on the NASDAQ stock exchange Wednesday.  Investors on Viant’s roadshow “clearly understood Viant’s people-based approach, and how it’s built for cookie and device identifiers going away,” said CEO and co-founder Tim Vanderhook to AdExchanger. At the time, the stock was up to... Continue reading »

by Sarah Sluis // February 11th, 2021 //
»
Taboola Set To IPO Via SPAC; Digital Pubs Eye Their Own SPAC Exits

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC Bandwagon Content recommendation engine Taboola became the latest tech company to exist via SPAC when it announced plans to go public on Monday by merging with special purpose acquisition company ION Acquisition Corp, per Business Insider. The deal, which will value Taboola at... Continue reading »

by AdExchanger // January 26th, 2021 //
»
iSpot.tv Buys Ad Scoring Firm Ace Metrix To Measure Brand Impact

TV ad measurement provider iSpot.tv has acquired Ace Metrix, a company that screens and scores video advertising using a survey-based methodology. The deal will help iSpot track both business outcomes and the brand impact of ad creative and media in real-time, including persuasion, likeability, watchability, purchase intent, brand recall and emotional factors. Advertisers can use... Continue reading »

by Tony Rifilato // January 14th, 2021 //
»
Julie Shumaker, Unity’s VP of revenue for Operate Solutions
Unity Technologies: ‘The World Is Made Up Of Gamers’

Unity Technologies raised more than $1.3 billion during its IPO in September at a $13.6 billion valuation, proof positive that the gaming industry isn’t playing around. Roughly 750,000 creators, mainly game developers, use the Unity platform to build their apps, and Unity’s game engine powers game titles played on billions of devices around the world,... Continue reading »

by Allison Schiff // December 30th, 2020 //
»
New Dawn For Ad Tech IPOs? Talking With PubMatic CEO Rajeev Goel

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. PubMatic raised $118 million in its public offering on Wednesday, significantly more than the $75 million it hoped to rake in in its November S1 filing. After a long period of investor disdain, are the good vibes back... Continue reading »

by Zach Rodgers // December 10th, 2020 //
»
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