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»wall street

Comic: The Froth Cafe

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
by Nate Neal // March 18th, 2022 //
»
Jim Lawson, CEO, AdTheorent
Why Newly Public DSP AdTheorent Isn’t Worried About Market Frothiness

Special purpose acquisition companies have fallen out of favor. But demand-side platform AdTheorent, which went public via SPAC late last year, has no regrets about the route it took to IPO. Being part of a SPAC is “a temporary status, a means to an end,” said AdTheorent CEO Jim Lawson. “And that end is becoming… Continue reading »
by Allison Schiff // February 9th, 2022 //
»
The Big Story Podcast
The Big Story: Ad Tech Meets Wall Street

Wall Street can’t get enough of ad tech – creating a hot market for stocks and making quarterly earnings a who’s who of ad tech companies. Not so long ago, the ad tech bellwethers were The Trade Desk and Magnite, but earnings season now features a parade of companies young and old: PubMatic, DoubleVerify, Viant,… Continue reading »
by Sarah Sluis // August 12th, 2021 //
»
Rolling Up A Marketing Cloud, With Zeta Global CEO David Steinberg

Zeta Global has hoovered up a lot of ad tech over the last two years, acquiring Sizmek’s DSP, Rocket Fuel’s DMP, IgnitionOne’s DSPand PlaceIQ’s managed media business. The spree was a departure for the 12-year-old marketing cloud, traditionally known for its CRM and data solutions. How’s the rollup strategy working out? CEO David Steinberg joins… Continue reading »
by Zach Rodgers // November 20th, 2020 //
»
Headwinds For DTC Brands; Tailwinds For Big Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Store Of Value Many direct-to-consumer brands haven’t been able to maintain growth rates or flip to profitability. It’s been more than three years since Unilever dropped $1 billion on the men’s grooming brand Dollar Shave Club, and that business is still losing money, The… Continue reading »
by AdExchanger // December 11th, 2019 //
»
BMO Capital Analyst Salmon Sees Momentum For Data And Technology Automating Marketing – And The Enterprise

Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. Salmon recently discussed with AdExchanger.com his latest analysis of the marketing ecosystem in a research piece titled, “The Race For The Digital Marketing Hub: Version 1.2.” Download it (PDF). AdExchanger.com: From your analyst point-of-view, what’s the biggest surprise… Continue reading »
by AdExchanger // June 2nd, 2011 //
»
 

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