:

PODCAST: The Big Story

The Big Story: Ad Tech Meets Wall Street

By Photo of Sarah Sluis Sarah Sluis

Thursday, August 12th, 2021 – 9:00 am

SHARE:

The Big Story podcast

Wall Street can’t get enough of ad tech – creating a hot market for stocks and making quarterly earnings a who’s who of ad tech companies.

Not so long ago, the ad tech bellwethers were The Trade Desk and Magnite, but earnings season now features a parade of companies young and old: PubMatic, DoubleVerify, Viant, Zeta Global, Integral Ad Science, to name just a handful of recent entrants.

The market’s hunger for connected TV also led two of these public companies – Magnite and Integral Ad Science – to snap up SpringServe and Publica, respectively. Why? These small companies operate CTV ad servers, giving their acquirers a stronger foothold in the CTV market.

In this week’s Big Story, we contrast Big Tech and independent ad tech earnings, talk through the recent Publica acquisition and other highlights from the Q2 earnings so far.

Tagged in:

ad tech

//

ad tech earnings

//

Magnite

//

pubmatic

//

trade desk

//

TTD

//

wall street

Next In The Big Story

The Big Story: CPG Companies Make Post-Pandemic Plans

Must Read

Apple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari

The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27. Apple has been investigating the issue since last week.

Who Will Stand Up For The Open Web?

The open web is done, stick a fork in it. Banner blindness is near universal, search traffic has run dry and publishers are struggling for oxygen. But what if that’s … not true?

A comic showing lab techs as stand-ins for legislators experimenting with provisions for US state privacy laws, including restrictions on collecting sensitive data.

Data Privacy Roundup

What Publishers Don't Know About New Jersey’s Data Broker Law Could Cost Them

Attention, publishers: Although you might not think of yourself as a data broker, in the great state of New Jersey, that’s not really your call anymore.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Predict Bowl Icon. Magician Element, Forecasting Symbol – Vector.

Why This Marketing Measurement Company Just Open-Sourced Its Forecasting Engine

MMM can tell marketers what worked, but Lifesight’s open-sourced forecasting tool aims to tell them what to do next.

Podcasts Are Becoming More Programmatic. But Now Advertisers Have To Keep The Ad Load In Check

As programmatic buying becomes more common in audio, marketers and platforms fight the temptation to cram in as many placements as possible.

PubMatic Jumps On The Show-Level CTV Targeting Bandwagon

Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.