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»PPID

Google Is Building Integrations For Publisher-Specific Identifiers

Google drew a line in the sand on March 3rd, when it said it wouldn’t build or support cross-site identifiers. But single-site identifiers, specific to an individual publisher, are fair game – and something Google wants to encourage. To that end, Google is dusting off an old/new ID type: the publisher provided identifier (PPID) in... Continue reading »
by Sarah Sluis // March 11th, 2021 //
»
 

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