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»PPID

Are You Fluent In Acronyms?; Google And Microsoft Could Face Search Engine Suit

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Improved Transparency (Sure … ) The Digital Advertising Alliance (DAA) has launched a certification program for addressable media identifiers (AMIs), which have become super important since ATT.  If you haven’t heard of AMIs, don’t worry. It’s not a common term, at least not… Continue reading »

by AdExchanger // May 4th, 2022 //
»
Google is moving forward with its solution, called encrypted signals for publishers (ESP), that allows publishers to share encrypted first-party signals, including Unified ID 2.0 identifiers, with buy-side platforms of their choosing via Ad Manager.
Google’s Encrypted Signals Program Just Entered Open Beta, And Here’s What You Need To Know About It

If you haven’t had lunch yet, don’t worry, because here’s a healthy serving of acronym soup. Earlier this month, ESP, not to be confused with PPIDs, entered open beta in GAM, so feel free to rev up your UID2s. In English: Google is moving forward with its solution, called encrypted signals from publishers (ESP), that… Continue reading »

by Allison Schiff // March 23rd, 2022 //
»
Google’s (Sort Of) Subtle Control Mechanisms; Record Low Ratings For The Beijing Winter Olympics

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Privacy Shield … And Sword Google businesses have become more and more tightly tied together. The common thread is often privacy, but sometimes Google Cloud is the tie that binds.  You can see the trend surfacing on the bottom line. During earnings this… Continue reading »

by AdExchanger // February 8th, 2022 //
»
Google Is Building Integrations For Publisher-Specific Identifiers

Google drew a line in the sand on March 3rd, when it said it wouldn’t build or support cross-site identifiers. But single-site identifiers, specific to an individual publisher, are fair game – and something Google wants to encourage. To that end, Google is dusting off an old/new ID type: the publisher provided identifier (PPID) in… Continue reading »

by Sarah Sluis // March 11th, 2021 //
»
 

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