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»alternative currency

Google’s (Sort Of) Subtle Control Mechanisms; Record Low Ratings For The Beijing Winter Olympics

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Privacy Shield … And Sword Google businesses have become more and more tightly tied together. The common thread is often privacy, but sometimes Google Cloud is the tie that binds.  You can see the trend surfacing on the bottom line. During earnings this… Continue reading »
by AdExchanger // February 8th, 2022 //
»
Without Equivalized Metrics Across TV, CTV And OTT, Publishers Are Flying Blind

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Data ImpacX CEO Joan FitzGerald.  Netflix’s recent announcement that it will report top programs using a minutes-based metric is welcome news. The update will be game-changing for publishers and studios that require apples-to-apples comparisons for… Continue reading »
by AdExchanger Guest Columnist // February 7th, 2022 //
»
Comic: Alternative Currencies

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
by Nate Neal // February 4th, 2022 //
»
How Measuring The Summer Olympics Won iSpot The NBCU Alternate Currency Test

During the Summer Olympics, iSpot went for gold – and won. The alternate measurement provider bested more than 50 companies NBCUniversal was trialing as a currency alternative to Nielsen. The testing ground? NBCU’s tentpole global sports event. “NBC didn’t just invite companies to submit RFP responses,” said Sean Muller, founder and CEO of iSpot.tv. “It… Continue reading »
by Alyssa Boyle // January 25th, 2022 //
»
Kevin Krim, CEO, EDO
Why A Single Video Currency Is No Longer Enough

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Kevin Krim, CEO of EDO. In 1941, the first true television commercial aired in America, featuring the Bulova Watch Company. Ever since then, marketers have wanted to know the answer to a simple question: Was… Continue reading »
by AdExchanger Guest Columnist // January 20th, 2022 //
»
ViacomCBS Taps VideoAmp As Alternative Currency Provider

VideoAmp is getting its shot to take on Nielsen. ViacomCBS tapped the measurement company to guarantee media buys. VideoAmp will measure TV campaigns based on traditional age and gender demographics for linear TV. It will also guarantee advanced audiences. The move marks yet another shift away from the industry’s reliance on Nielsen as the dominant… Continue reading »
by Tony Rifilato // September 29th, 2021 //
»
 

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