Ben Thompson

Companies are now leaning toward slick, scripted video series ok TikTok. Plus, expect any future OpenAI ads to be less than traditional.

In today’s newsletter: Buyers are relatively blasé about made-for-advertising sites; Meta is riding high, having fully adapted to ATT, while Google’s search dominance is under threat; and Publicis Groupe reports strong growth.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Board Games The LG Ads board of directors has three new members. Or, more accurately, two previous board members – Alphonso co-founders Ashish Chordia and Lampros Kalampoukas, who were fired as part of an orchestrated corporate coup in late December 2022 – have […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Look For Me The FTC isn’t slowing its crackdown on location data brokers. On Thursday, it issued a complaint against InMarket for failing to obtain informed consent from users on its own apps and third-party apps that use InMarket’s SDK before collecting […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Price Of Admission The discovery process for Google’s federal antitrust trial is already yielding some painful admissions when it comes to reinforcing the industry’s suspicions about Google. Jerry Dischler, VP of Google’s ads business, testified Monday that Google tweaks its search ad […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The All-In Risk The natural state for digital media monetization isn’t 100% advertising or all subscriptions, but some balance of both. The Athletic couldn’t get by on subscriptions alone, and BuzzFeed News died on the ad-only vine. But media companies are now creating […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. End Of An Epic Case Epic lost its appeal case against Apple, which it had accused of anticompetitive practices.  However, despite the overall failure of its case, Epic did win one important and now lasting change to Apple’s App Store policies.  Apple’s “anti-steering provision” […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Credit Where Due Credit card companies and old-school banks are swooping in on tech and media startups.  Mastercard was an early CDP acquirer with SessionM and in September bought the marketing personalization service Dynamic Yield from McDonald’s. Last year, American Express invested in the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Has Apple Fallen Far From The Tree? Apple is quietly pitching major agencies on ad opportunities for its Apple TV original content, Digiday reports.  Rumors have swirled for the past year that Apple is taking semi-tentative steps to develop its own DSP and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Insta Needs Its Groove Back Instagram has (mostly) been able to balance its business priorities with the interests of its users. But its streak is over. Instagram is struggling to recruit people to create content for its TikTok clone, Reels, The Wall Street […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Services Company What do Apple’s prices indicate about its Services revenue plans?  A lot, actually.  Apple’s MO has been to increase customer lifetime value by increasing devices and prices. Apple made a brief run at the lower market with the 5C, a phone […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Soup To Box Did you know Chicken Soup for the Soul has a streaming service? Well, it does, and now it also owns Redbox – it paid $375 million for the 20-year-old movie rental kiosk and closed the deal Thursday, the same day it […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Search Continues Brave published a first-year recap of its search engine. It logged 2.5 billion queries and now claims a “level of quality” that competes with Google or Bing – though Brave is a blip in terms of market share.  People have thrown […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku On A Roll  Roku announced a beta program for dynamic linear ad insertion (DLA). Dynamic ad insertion (DAI) was one piece of Roku’s acquisition of Nielsen’s advanced video advertising business last year. Roku’s pitch for DLA is to increase linear addressability by targeting […]