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»ironSource

Mobile Mania: Digital Turbine To Buy Fyber For $600M, IronSource To IPO Via SPAC, TikTok Drops $4B On A Game Studio

It’s mobile mania. There were three big pieces of mobile news before lunch on Monday – evidence that the mobile app market is white hot and only getting hotter. Content discovery provider Digital Turbine is acquiring app monetization company Fyber for $600 million in cash and stock – less than a month after spending $400 million to... Continue reading »
by Allison Schiff // March 22nd, 2021 //
»
Dor Birnboim, VP of strategic partnerships, ironSource Aura
Not Just Pass-Fail: Why Incrementality Tests Are The Future Of Performance Measurement

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dor Birnboim, VP of strategic partnerships at ironSource Aura. Whether it’s Uber trying to eliminate media waste or Deliveroo attempting to validate investment in a new channel, brands are rethinking... Continue reading »
by AdExchanger // February 23rd, 2021 //
»
Apple Fixes A Major SKAdNetwork Bug – But Implementing It Still Won’t Be Easy

Mobile ad networks have been busily stress testing SKAdNetwork in preparation for Apple’s IDFA changes – but they've been doing so with one arm tied behind their back. For months, two of the most crucial pieces of information necessary for attribution were absent in the postbacks coming from SKAdNetwork, which is Apple’s API for enabling ad... Continue reading »
by Allison Schiff // November 13th, 2020 //
»
In-App Bidding Gathers Steam, But Adoption Looks Nothing Like Header Bidding On The Web

Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as more app publishers test in-app bidding and see significant lifts in ARPDAU (average revenue per daily user). “Publishers are pushing their ad networks to get into bidding, and we’re beginning to see a snowball effect,”... Continue reading »
by Allison Schiff // August 21st, 2020 //
»
IronSource Has A Tool To Help Devs Determine Ad Revenue At The User Level

Without a way to calculate ad revenue per user, optimization is just an educated guessing game. “I wouldn’t call it a complete blind spot, but the process is definitely not as efficient as it could be,” said Jeff Gurian, VP of marketing and ad monetization at Kongregate, a mobile and PC game publisher acquired from... Continue reading »
by Allison Schiff // October 3rd, 2018 //
»
This Game Developer Cut Its CPI In Half By Testing Ad Creative Before Launch

Creative often gets neglected by app publishers gunning for installs – but it’s one of the most important aspects of any app-install campaign, said Artur Grigorjan, head of growth marketing at Russian game studio Playrix. “By this point, most advertisers have enough expertise when it comes to buying,” Grigorjan said. “Now they’re transitioning to the next... Continue reading »
by Allison Schiff // December 8th, 2017 //
»
We Need Ad Fraud Measurement Standards

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dan Frank, head of StreamRail Platform at ironSource. The digital advertising world has come a long way in the last couple of years in its mission to fight ad fraud.... Continue reading »
by AdExchanger // June 15th, 2017 //
»
IronSource Rolls Out Content Rec For New Phones To Cut Down On Pre-Installed Crapware

App distribution platform ironSource launched a solution Tuesday to give mobile carriers, original equipment manufacturers (OEMs) and developers an alternative to pre-installed apps – sometimes called “bloatware” by consumers. Dubbed Aura, the platform aims to revamp the onboarding process for users when they buy a new Android or Windows phone by presenting recommended content to... Continue reading »
by Allison Schiff // October 11th, 2016 //
»
Supersonic And IronSource Blend Their SDKs, Bring Mobile Interstitial Mediation On Board

Mobile monetization platform Supersonic on Tuesday released a souped-up version of its SDK, in beta for the last five months, that joins rewarded video mediation through its supply-side platform with mediation for mobile interstitials via ironSource’s technology. The two companies merged last September. Essentially, it’s a single SDK that enables developers to manage multiple demand... Continue reading »
by Allison Schiff // March 15th, 2016 //
»
Will Cost Per Engagement Become The Go-To Metric For In-App Advertising?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Omer Kaplan, co-founder and CMO at ironSource. Performance advertisers looking to acquire users for their apps traditionally considered cost per install (CPI) their key metric. But as both brand and performance... Continue reading »
by AdExchanger // March 2nd, 2016 //
»
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