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»ironSource

In-App Bidding Gathers Steam, But Adoption Looks Nothing Like Header Bidding On The Web

Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as more app publishers test in-app bidding and see significant lifts in ARPDAU (average revenue per daily user). “Publishers are pushing their ad networks to get into bidding, and we’re beginning to see a snowball effect,”... Continue reading »
by Allison Schiff // August 21st, 2020 //
»
IronSource Has A Tool To Help Devs Determine Ad Revenue At The User Level

Without a way to calculate ad revenue per user, optimization is just an educated guessing game. “I wouldn’t call it a complete blind spot, but the process is definitely not as efficient as it could be,” said Jeff Gurian, VP of marketing and ad monetization at Kongregate, a mobile and PC game publisher acquired from... Continue reading »
by Allison Schiff // October 3rd, 2018 //
»
This Game Developer Cut Its CPI In Half By Testing Ad Creative Before Launch

Creative often gets neglected by app publishers gunning for installs – but it’s one of the most important aspects of any app-install campaign, said Artur Grigorjan, head of growth marketing at Russian game studio Playrix. “By this point, most advertisers have enough expertise when it comes to buying,” Grigorjan said. “Now they’re transitioning to the next... Continue reading »
by Allison Schiff // December 8th, 2017 //
»
We Need Ad Fraud Measurement Standards

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dan Frank, head of StreamRail Platform at ironSource. The digital advertising world has come a long way in the last couple of years in its mission to fight ad fraud.... Continue reading »
by AdExchanger // June 15th, 2017 //
»
IronSource Rolls Out Content Rec For New Phones To Cut Down On Pre-Installed Crapware

App distribution platform ironSource launched a solution Tuesday to give mobile carriers, original equipment manufacturers (OEMs) and developers an alternative to pre-installed apps – sometimes called “bloatware” by consumers. Dubbed Aura, the platform aims to revamp the onboarding process for users when they buy a new Android or Windows phone by presenting recommended content to... Continue reading »
by Allison Schiff // October 11th, 2016 //
»
Supersonic And IronSource Blend Their SDKs, Bring Mobile Interstitial Mediation On Board

Mobile monetization platform Supersonic on Tuesday released a souped-up version of its SDK, in beta for the last five months, that joins rewarded video mediation through its supply-side platform with mediation for mobile interstitials via ironSource’s technology. The two companies merged last September. Essentially, it’s a single SDK that enables developers to manage multiple demand... Continue reading »
by Allison Schiff // March 15th, 2016 //
»
Will Cost Per Engagement Become The Go-To Metric For In-App Advertising?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Omer Kaplan, co-founder and CMO at ironSource. Performance advertisers looking to acquire users for their apps traditionally considered cost per install (CPI) their key metric. But as both brand and performance... Continue reading »
by AdExchanger // March 2nd, 2016 //
»
Mobile Merger: IronSource Unites With Supersonic (For Real)

Developers are up to their ears in mobile SDKs – and they’re not going to take it anymore. The trend toward consolidated mobile solutions is real, said Omer Kaplan, deputy CEO and co-founder of app discovery platform ironSource, which has acquired mobile monetization platform Supersonic. The deal was officially announced Thursday following a leak in mid-July when... Continue reading »
by Allison Schiff // September 10th, 2015 //
»
Ad Delivery Firm ironSource Racks Up Another $20 Million

IronSource is counting its cash. The Israeli ad distribution and app monetization company, which announced an $85 million round in September, said Wednesday that it’s brought in an additional $20 million from a group of unnamed investors led by Access Industries. These two funding events represent the first time ironSource, which works with Yahoo, Google,... Continue reading »
by Allison Schiff // February 25th, 2015 //
»
 

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