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»ironSource

Brands Foolishly Ignore YouTube; Snap’s ATT Headache

Shortchanging YouTube? Are advertisers caught up in the CTV hype? Mike Shields thinks so. In a recent Substack post, he suggests advertisers ditch the various CTV walled gardens and head over to YouTube instead. There are thousands of streaming services, but YouTube and Netflix still corner about 47% of the market and haven't lost share... Continue reading »
by AdExchanger // October 26th, 2021 //
»
Dor Birnboim, VP of strategic partnerships, ironSource Aura
Why Advertisers Should Use A 30-Day Or Longer Attribution Window For On-Device Campaigns

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dor Birnboim, US VP, Strategic Partnerships, ironSource Attribution is a key part of successfully scaling and optimizing user acquisition campaigns for the highest quality users. But there is no one-size-fits-all... Continue reading »
by AdExchanger Guest Columnist // August 10th, 2021 //
»
IronSource Goes Public; Amazon Making Big Demands Of Vendors

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC Attack Mobile gaming monetization and ad tech provider IronSource began trading on the New York Stock Exchange on Tuesday via a special purpose acquisition company (SPAC), with the goal of raising $2 billion in capital at an $11 billion valuation. The IPO comes... Continue reading »
by AdExchanger // June 30th, 2021 //
»
Why You Can’t Afford To Ignore Cohort Reports

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Omer Adato, director of product at ironSource. App monetization managers have an increasingly complex job. As the market grows, so does the technology to support it, leading to an ever-growing stream... Continue reading »
by AdExchanger Guest Columnist // May 26th, 2021 //
»
Ad Tech Valuations Are Sky High – But Are They Justified?

Ad tech IPOs are back in fashion as online advertising continues to surge during the ongoing COVID-19 pandemic. In the first quarter of 2021 alone, there were seven ad tech transactions valued at more than $1 billion – double the number of unicorn-level deals that went down in the past few years combined. Public companies... Continue reading »
by Tony Rifilato // April 30th, 2021 //
»
IronSource On Telcos, Why It Chose The SPAC Route To IPO And The Hotness That Is Mobile Gaming

ironSource is 2021 in a nutshell. It’s a mobile ad tech provider founded more than ten years ago, with a multibillion valuation that’s on the cusp of going public via a special purpose acquisition company by merging with a private equity firm. The SPAC in question is led by Thoma Bravo, whose blank check company... Continue reading »
by Allison Schiff // April 28th, 2021 //
»
Mobile Mania: Digital Turbine To Buy Fyber For $600M, IronSource To IPO Via SPAC, TikTok Drops $4B On A Game Studio

It’s mobile mania. There were three big pieces of mobile news before lunch on Monday – evidence that the mobile app market is white hot and only getting hotter. Content discovery provider Digital Turbine is acquiring app monetization company Fyber for $600 million in cash and stock – less than a month after spending $400 million to... Continue reading »
by Allison Schiff // March 22nd, 2021 //
»
Dor Birnboim, VP of strategic partnerships, ironSource Aura
Not Just Pass-Fail: Why Incrementality Tests Are The Future Of Performance Measurement

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dor Birnboim, VP of strategic partnerships at ironSource Aura. Whether it’s Uber trying to eliminate media waste or Deliveroo attempting to validate investment in a new channel, brands are rethinking... Continue reading »
by AdExchanger // February 23rd, 2021 //
»
Apple Fixes A Major SKAdNetwork Bug – But Implementing It Still Won’t Be Easy

Mobile ad networks have been busily stress testing SKAdNetwork in preparation for Apple’s IDFA changes – but they've been doing so with one arm tied behind their back. For months, two of the most crucial pieces of information necessary for attribution were absent in the postbacks coming from SKAdNetwork, which is Apple’s API for enabling ad... Continue reading »
by Allison Schiff // November 13th, 2020 //
»
In-App Bidding Gathers Steam, But Adoption Looks Nothing Like Header Bidding On The Web

Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as more app publishers test in-app bidding and see significant lifts in ARPDAU (average revenue per daily user). “Publishers are pushing their ad networks to get into bidding, and we’re beginning to see a snowball effect,”... Continue reading »
by Allison Schiff // August 21st, 2020 //
»
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