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»ecommerce

Marpipe Is Working To ‘Demystify’ Creative Ad Testing In Ecommerce

As ecommerce advertising becomes more expensive on Facebook, Jeremy Bloom, co-founder and chief revenue officer of tech startup Marpipe, said that brands need to take a data-driven approach to creative testing instead of relying on antiquated “spray and pray” A/B testing methods. Marpipe was founded by 26-year-old CEO Dan Pantelo and last year launched an... Continue reading »
by Tony Rifilato // April 12th, 2021 //
»
Magna Predicts Faster Than Expected Rebound, With 2021 Ad Spend Set To Hit $240B

Magna’s US ad spend forecast released Wednesday paints an optimistic picture for the ad industry, following the uncertainty caused by the COVID-19 pandemic. The IPG agency said that a quicker than anticipated economic recovery, supported by a new stimulus package, a decline in COVID rates and return to normal sporting events, will boost ad spending... Continue reading »
by Tony Rifilato // March 31st, 2021 //
»
Vista Buys Majority Share In TripleLift; Vivendi Denies Havas-Publicis Merger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vista Acquires TripleLift Stop me if you heard this one: Vista Equity Partners has acquired a majority stake in an ad tech firm. This time, it’s TripleLift. Read the release. Ronan Shields of Adweek claims Vista invested $1.4 billion, and the deal is expected... Continue reading »
by AdExchanger // March 30th, 2021 //
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A New Bill Could Help Pubs Fight Big Tech; Smart TV Startup Disruptel Raises $1.1M

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Deal The fallout from the recent big tech vs. Australia beef is starting to hit closer to home. Reuters reports that US lawmakers are looking to avoid a similar brawl by hashing out a way to make it easier for news organizations to... Continue reading »
by AdExchanger // March 15th, 2021 //
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YouTube Investing Heavily In CTV, Short-Form Video And Ecommerce

YouTube Chief Product Officer Neal Mohan recalled how, over a decade ago during an IAB annual leadership meeting, he predicted that video would lead the growth of the advertising industry. Back then, 24-hours of video were uploaded to YouTube every minute. Fast-forward 10 years, and that number has skyrocketed to 500-hours per minute.  “Video has... Continue reading »
by Tony Rifilato // March 10th, 2021 //
»
Amazon-Selling Platform Jungle Scout Raises $110 Million To Expand Beyond Amazon

Amazon-selling platform Jungle Scout has clinched $110 million to expand. And it’s already applied those funds toward an acquisition: the ad tech startup Downstream Impact, which helps brands and entrepreneurs optimize their ecommerce businesses.  Terms of the deal were not disclosed, though Downstream’s 11 employees joined the Jungle Scout team on Tuesday. The funding will... Continue reading »
by Tony Rifilato // March 4th, 2021 //
»
Microsoft Backs Australia's Digital Media Law; Maryland Is This Close To Taxing Online Ad Revenue

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pay Up Microsoft is advocating that the US follow Australia’s lead and copy a proposal that would require tech companies to pay newspapers for using their content. It’s also suggested, unsurprisingly, that its very own Bing search engine could be a viable alternative to... Continue reading »
by AdExchanger // February 16th, 2021 //
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Megan Clarken, CEO, Criteo
Commerce Is Criteo’s Eject Button For The Third-Party Cookie Problem

After reporting its fourth quarter results on Wednesday, Criteo’s stock popped by more than 17% and hit a 52-week high. Criteo’s stock has gone up more than 300% over the past year. Criteo, whose revenue grew by 1% in Q4 to $661 million, is taking a clear-eyed approach to the end of third-party cookies, Criteo... Continue reading »
by Allison Schiff // February 11th, 2021 //
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David Jones, CEO and founder of You & Mr Jones
You & Mr Jones Closes $260 Million Series B, Now Valued At $1.36 Billion

You & Mr Jones completed a $260 million Series B round on Tuesday coming on the heels of an impressive 2020 during which clients tapped into its strengths in digital and ecommerce. The company grew organically by more than 27%, while traditional agencies struggled their way through the pandemic. “We’ve just been through a year... Continue reading »
by Allison Schiff // January 12th, 2021 //
»
Industry Preview: Why TikTok Will Dance Its Way Onto More Media Plans In 2021

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. If there was any doubt that short-form video would play a massive role in the future of media and communications,... Continue reading »
by Allison Schiff // January 11th, 2021 //
»
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