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»ecommerce

Toyota Pulls Olympic TV Ads In Japan; Tinuiti Buys Bliss Point Media

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Toyota Juggles Five Rings Toyota pulled its television advertising in Japan to avoid blowback, because the Olympic Games are widely opposed in the host country, especially after a recent spike in COVID-19 cases. It’s a bitter pill for Toyota, which is one of a... Continue reading »
by Tony Rifilato // July 20th, 2021 //
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How Ecommerce Is Bringing Online Advertising Into Supply Chain And Product Decisions

Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has just gotten bigger. In addition to the media and advertising supply chain, they must consider product development and manufacturing along with shipping and fulfillment. Amazon provides sellers the metrics ACOS (Advertising as a Cost of... Continue reading »
by James Hercher // July 14th, 2021 //
»
The Digital Ecosystem Is Changing. So Should The Way Ecommerce Merchants Calculate CAC

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cary Lawrence, CEO of customer data and analytics platform Decile. We've seen an absolute explosion in independent ecommerce entrepreneurship over the past year. But the industry is confronting headwinds on... Continue reading »
by AdExchanger Guest Columnist // July 13th, 2021 //
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Facebook Works To Attract Top Creators; Puts MRC Audit On Ice

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Creator Economy Facebook is trying to woo top content creators. But it’s late to the party and lost its halcyon sheen as the spot for influencers and ecommerce brands, reports The New York Times. YouTube is still the backbone of the video creator... Continue reading »
by Tony Rifilato // July 13th, 2021 //
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Another Antitrust Suit Filed; Streaming Commerce Startup Funded

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The States vs. Android Three dozen state attorneys general filed an antitrust lawsuit against Google, targeting the company’s Play Store policies and dominance in app distribution. Google has made concessions to Android developers. Earlier this year, Google cut its commission on in-app sales from... Continue reading »
by Tony Rifilato // July 9th, 2021 //
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House Lawmakers Float Sweeping Antitrust Bills; Amazon On Track To Become Largest US Retailer

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Busting Big Tech Talk about a potential bombshell. A bipartisan group of House lawmakers proposed a raft of legislation on Friday to rein in Big Tech, including a bill that would make Amazon and other large companies effectively split into two companies or shed... Continue reading »
by AdExchanger // June 14th, 2021 //
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Ecom Brands Are Connecting Their Warehouses To Ad Tech With Whitebox

The ecommerce marketplace management startup Whitebox launched an analytics product on Thursday that spans the world of ad tech and that of warehouse and delivery services. There is a boom crop of ecommerce tech companies that manage advertisements and product listings on Amazon and other online marketplaces (but mostly Amazon). Amazon ad agency Teikametrics acquired... Continue reading »
by James Hercher // June 11th, 2021 //
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Shopify’s Shop Pay Checkout Tool Is Coming To Google

The friction between when someone sees a product and clicks the “buy” button is decreasing. Shop Pay – Shopify’s accelerated checkout tool – is coming to Google. The news comes a week after Google announced that it’s partnering with Shopify to make it easier for the ecommerce platform’s 1.7 million merchants to get discovered through... Continue reading »
by Tony Rifilato // May 27th, 2021 //
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Snap Rolls Out Story Studio; Criteo Acquires Ad Tech Startup Mabaya

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Story Snap introduced a standalone video editing app called Story Studio at the company’s annual Partner Summit on Thursday. That new app comes on the heels of Snap’s launch of a TikTok clone called Spotlight. Story Studio was among a slew of announcements... Continue reading »
by AdExchanger // May 21st, 2021 //
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Chairish Co-Founder Anna Brockway Homes In On Branding

Before co-founding high-end vintage furniture marketplace Chairish with her husband Gregg in 2013, Anna Brockway wouldn’t think twice about earmarking millions of dollars for a Super Bowl commercial. That’s because Brockway was a top marketing executive at Levi’s for seven years. But as a startup entrepreneur, she said that performance marketing felt like the “the... Continue reading »
by Allison Schiff // May 14th, 2021 //
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