Scary Mommy

The DMP is helping BDG target users it couldn’t reach before, in addition to packaging its audiences into more granular intent-based segments.

BDG sees opportunity in the parenting vertical, and its acquisition last year of Some Spider was a major step toward ramping up its focus on parenting. The publisher plans to continue creating an ecommerce-focused experience across its portfolio that allows endemic brands to target users throughout their parenting journey, according to Sharon Mussalli, BDG’s EVP of revenue and operations.

Publications like Scary Mommy, Fatherly and The Dad speak to the joys and insecurities of being a parent. These brands have created enviable engagement with their community of moms and dads, that span across platforms: email, websites and both old social media sites (Facebook) and new (Twitch). “You can’t ask for a healthier media company,” […]