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»MRC

Comic: 2021 Bingo Card

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // September 24th, 2021 //
»
​​When the Old Guard Falls: TV Advertising Beyond Nielsen

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Jo Kinsella, President, TVSquared. Since the dawn of TV, Nielsen ratings have been the gold standard for marketers. They measured the percentage of a group (e.g., women aged 18-49) or households in a particular designated... Continue reading »
by AdExchanger Guest Columnist // September 20th, 2021 //
»
IAB Tech Lab Rolling Out Two New Measurement Tools For CTV

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The words we use matter. Last month, for example, the Media Rating Council recategorized the term “over-the-top” as “connected TV,” which is what most people in the industry mean when they refer to streaming. The distinction is important, because it helps buyers... Continue reading »
by Tony Rifilato // September 16th, 2021 //
»
Comic: Date Night

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // September 10th, 2021 //
»
You Down With OTT? The MRC Says It’s Now CTV

The Media Rating Council (MRC) may have stripped Nielsen of its National and Local TV accreditation last week, but it also made another significant announcement: It is now defining over-the-top as connected TV. The MRC issued final measurement guidelines on August 30 for CTV. The guidelines, first established with the IAB in 2018 in order... Continue reading »
by Tony Rifilato // September 8th, 2021 //
»
The FTC's Revised Facebook Suit; Legal Analyst Says Platform Should Be Regulated Like Big Tobacco

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. FTC You Next Time The FTC had its Facebook antitrust case dismissed, and recently refiled a new suit. The issue is if Facebook’s competition includes YouTube, Snap, Pinterest, TikTok, LinkedIn, Reddit, Twitter, Spotify, Hulu and Netflix, then it’s hardly a monopolized market. The FTC’s... Continue reading »
by Monica Bhalla // September 2nd, 2021 //
»
MRC Strips Nielsen Of Its National, Local TV Accreditation

The Media Rating Council stripped Nielsen of its National TV ratings accreditation Wednesday and formally denied its request for a hiatus after the measurement giant underreported viewers during the pandemic. Nielsen asked the MRC last month to put its accreditation on hold in order to address issues with its panels and focus on the development... Continue reading »
by Tony Rifilato // September 1st, 2021 //
»
Comic: Tough Job

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...  
by Nate Neal // August 27th, 2021 //
»
Comscore Seeking National And Local MRC Accreditation; Walmart Connect Rolling Out A DSP

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Shot Across The Bows Comscore is capitalizing on Nielsen’s latest stumble. The company told AdExchanger in an email that it asked to be audited by the MRC for both national and local TV measurement accreditation – a clear dig at Nielsen’s MRC disaccreditation... Continue reading »
by AdExchanger // August 26th, 2021 //
»
The Big Story: TV Drama And Business Data

It must be sweeps week, because TV drama is through the roof. Nielsen lost its Media Ratings Council accreditation for National TV Ratings. The TV currency company calls the loss of the MRC seal of approval a hiatus while it focuses instead on Nielsen ONE, the cross-channel metric expected to launch late next year. Broadcasters... Continue reading »
by James Hercher // August 20th, 2021 //
»
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