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»MRC

Comic: In-game advertising
Before ATT, Apple Tried – And Failed – To Change Facebook; Good Times For Ecommerce Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fair Share In the years before Apple dropped its AppTrackingTransparency (ATT) framework on the industry’s head like a ton of bricks, the company discussed a possible special arrangement with Facebook to cut Apple in on a slice of Facebook’s revenue, The Wall Street… Continue reading »
by AdExchanger // August 16th, 2022 //
»
Comic: The Froth Cafe
DoubleVerify Snags First Outside MRC Cred On YouTube; Will The Household Become Programmatic’s Atomic Unit?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I See You … Tube DoubleVerify has gained MRC accreditation as a third-party measurement provider of viewability reporting on YouTube.  Specifically, the seal covers DoubleVerify’s access to YouTube site and in-app page-level information via Ads Data Hub, the cloud service that houses Google’s… Continue reading »
by AdExchanger // April 20th, 2022 //
»
Frameplay used its Intrinsic-Time-in-View metric to measure how much attention gamers paid to a banner ad for Frank's Red Hot in the mobile game Basketball Battle.
How Frank’s Redhot Gets Slam-Dunk Viewability Measurement For In-Game Ads

With the in-game ad market heating up, tools for measuring the effectiveness of ad placements in gaming environments are increasingly important. How much attention, for example, did a placement for Frank’s Redhot in a sports video game attract? Recently, McCormick brand Frank’s Redhot placed banner ads inside Basketball Battle, a free-to-play 2D basketball game developed… Continue reading »
by Anthony Vargas // April 15th, 2022 //
»
AdExplainer: CTV Or OTT: What’s The Difference?

Connected TV has been a buzzword for years, but its categorization distinct from other over-the-top (OTT) media was only made official last summer. In August, the Media Rating Council (MRC) revised its official definitions to draw the line between CTV and OTT based on critical differences in measurement, viewability and attribution.
by Alyssa Boyle // April 11th, 2022 //
»
Nielsen
Call It A Mud Room; For Better Or Worse, Everyone Wants A Piece Of Nielsen

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Keep It Clean Clean room?  More like a mud room. It’s where people can leave their “dirty” (read: private first-party) data without ruining the rest of the house.  The marketer point of view often goes something like this: “‘Our data is going to… Continue reading »
by AdExchanger Guest Columnist // March 18th, 2022 //
»
iSpot Acquires Tunity To Help Measure Out-Of-Home TV Viewing

People don’t just watch TV sitting on the couch (or, well, lying in bed). Sometimes they go outside. On Thursday, iSpot.tv announced its acquisition of Tunity, an app that helps users watch TVs in public spaces by streaming the audio through a user’s mobile device. This is iSpot’s third deal in 14 months. (iSpot bought… Continue reading »
by Alyssa Boyle // March 2nd, 2022 //
»
Nielsen, Comscore And VideoAmp CEOs Debate Measurement At IAB ALM

What happens when the CEOs of Nielsen, Comscore and VideoAmp walk into a bar? … is nearly a joke you could have told on Tuesday. That’s when David Kenny, Nielsen’s CEO; Bill Livek, chief exec at Comscore; and VideoAmp CEO Ross McCray took to the stage at the IAB Annual Leadership Meeting to talk measurement… Continue reading »
by Alyssa Boyle // February 9th, 2022 //
»
Google’s (Sort Of) Subtle Control Mechanisms; Record Low Ratings For The Beijing Winter Olympics

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Privacy Shield … And Sword Google businesses have become more and more tightly tied together. The common thread is often privacy, but sometimes Google Cloud is the tie that binds.  You can see the trend surfacing on the bottom line. During earnings this… Continue reading »
by AdExchanger // February 8th, 2022 //
»
TV Will Fuel Ad Tech Deals In 2022; Publishers Cash In On The NFT Craze

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Criss-Cross Media Measurement CTV ad dollars are expected to double by 2026, according to GroupM’s most recent industry forecast – which means ad tech firms with advanced measurement capabilities could be looking to make acquisitions this year, Business Insider reports. Measurement companies have their… Continue reading »
by AdExchanger // January 4th, 2022 //
»
Making The Case For Accountability

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George Ivie, CEO and executive director at Media Rating Council. Most transactions are predicated on a good-faith promise. Parties agree to exchange goods, services or funds of agreed-upon value with… Continue reading »
by AdExchanger Guest Columnist // November 29th, 2021 //
»
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