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»MRC

Flashtalking Acquires Protected Media To Bolster OTT Fraud Detection Services

Independent global ad server Flashtalking said on Tuesday that it has acquired Israeli-based ad fraud detection specialist Protected Media as it makes a bigger push into the OTT space. Terms of the deal were not disclosed, but the acquisition was made with a mix of cash and stock. The deal allows Flashtalking to offer verification,... Continue reading »
by Tony Rifilato // February 23rd, 2021 //
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As of Jan, 14, 2021, all campaigns on YouTube are required to enable Ads Data Hub linking in order to be eligible for third-party measurement.
It’s Official: YouTube No Longer Accepts Third-Party Pixels

As of Thursday, all campaigns on YouTube are required to enable Ads Data Hub linking in order to be eligible for third-party measurement. Any campaign that doesn’t could experience disruptions to their third-party measurement going forward. In line with Google’s planned timeline for ADH migration and pixel deprecation on YouTube, Google helped a crop of... Continue reading »
by Allison Schiff // January 15th, 2021 //
»
EU Plans Laws That Could Topple Big Tech; TV Networks Are In Debt To Their Advertisers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Breaking Big Tech? A set of strict new EU privacy laws now under discussion could be the basis for breaking up the big tech platforms, Business Insider reports. The first drafts of the Digital Services Act and the Digital Markets Act (DMA) were unveiled... Continue reading »
by AdExchanger // December 18th, 2020 //
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Dethroning The 30-Second Spot: Meet The New Reigning Monarch Of Ad Formats

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jed Hartman, Chief Commercial Officer, Channel Factory The 30-second spot has been the undisputed ruler of advertising units since the birth of broadcast TV. The storytelling, the emotion, the impact and the ROI have all... Continue reading »
by AdExchanger // November 25th, 2020 //
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Pandora has moved into the next phase of audibility testing with an expanded beta involving more advertisers across 50 campaigns.
Pandora’s Open Beta For Audibility Is About Helping Advertisers Get More Comfortable Spending On Audio

Ad viewability is now table stakes, but audibility measurement is still in its very earliest stages. It’s been two years since the Media Rating Council released its standard for digital audio measurement – defined as two continuous seconds of play in a fraud-free environment and with the volume on – and there still aren’t any offerings on... Continue reading »
by Allison Schiff // November 16th, 2020 //
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I Have Seen The Future Of Measurement, And It Is … Messy

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, senior vice president of strategy, Salesforce Marketing Cloud. Measurement is a footnote – outglamorized by targeting and the opera of browsers, pushed into the corner during debates about the future... Continue reading »
by AdExchanger // November 10th, 2020 //
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OpenSlate bowed out of YTMP in April after refusing to sign a requisite contract that it claimed would hamper its ability to report on channel-level brand safety.
OpenSlate Rejoins The YouTube Measurement Program Following Contract Deadlock

After a nearly three-month-long standoff, video analytics and brand safety measurement company OpenSlate said on Tuesday that it's back in the YouTube Measurement Program (YTMP). Google and OpenSlate were at loggerheads since April, which is when YouTube relaunched the program with a handful of new partners and an updated organizational structure. OpenSlate had been a... Continue reading »
by Allison Schiff // July 7th, 2020 //
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MRC Warns Facebook Could Lose MRC Accreditation; UK Ad numbers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook Warned  Facebook could lose its MRC accreditation. The MRC warned Facebook that it might lose its seal after failing to address concerns about inflated video ad metrics that arose in 2016 and led to an audit in 2019, The Wall Street Journal reports.... Continue reading »
by AdExchanger // May 5th, 2020 //
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The MRC Standards For TV Ad Measurement Will Force Technical Upgrades For All

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ronan Higgins, CEO at TVadSync. The MRC recently released final standards for cross-media audience measurement of TV and Video. These standards will require work for all players in the market to get a passing grade, including... Continue reading »
by AdExchanger // October 17th, 2019 //
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A Cross-Platform Measurement Framework Is Finally Close To Becoming A Reality

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George W. Ivie, CEO and executive director at the Media Rating Council. In an advertising industry that is defined by data and measurement in a way that few other sectors... Continue reading »
by AdExchanger // March 22nd, 2019 //
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