• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • PROGRAMMATIC I/O Las Vegas
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • PROGRAMMATIC I/O LV
    • AdExchanger Awards
    • Programmatic Power Players
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»walled gardens

Andre Swanston Tru Optik
With A Nudge From Brands, Streaming Interoperability Is A Possibility

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by Andre Swanston, CEO and Co-Founder of Tru Optik, a TransUnion company. We’re in a golden era of streaming. More US broadband households now subscribe to over-the-top (OTT) than a pay-TV service. Digitization has shepherded in... Continue reading »
by AdExchanger Guest Columnist // August 12th, 2021 //
»
The Trade Desk Doubles Revenue (In A Weird Year) And Bets The Farm On CTV

The Trade Desk earned $280 million in Q2 2021, doubling its total from the same time last year, the company reported in quarterly earnings on Monday. Its profitability jumped from $25 million a year ago to almost $48 million. The Trade Desk’s crazy year-over-year growth comes with a familiar asterisk during this earnings period: Q2... Continue reading »
by James Hercher // August 9th, 2021 //
»
Discovery CEO Blasts Nielsen; Twitch Launches A New Ad Format

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Discovery Fresh off the news that it will merge with WarnerMedia next year to create a media behemoth, Discovery Inc. reported powerhouse earnings in Q2. Discovery ended Q2 with 17 million direct-to-consumer subscribers, up from 11 million last quarter, netting the company $400... Continue reading »
by AdExchanger // August 4th, 2021 //
»
Q&A: Inside The Mediaocean-Flashtalking Deal, With CEOs Bill Wise And John Nardone

Mediaocean’s acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. “CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy,” Wise said, speaking... Continue reading »
by Tony Rifilato // July 14th, 2021 //
»
Another Antitrust Suit Filed; Streaming Commerce Startup Funded

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The States vs. Android Three dozen state attorneys general filed an antitrust lawsuit against Google, targeting the company’s Play Store policies and dominance in app distribution. Google has made concessions to Android developers. Earlier this year, Google cut its commission on in-app sales from... Continue reading »
by AdExchanger // July 9th, 2021 //
»
Sahil Shah Future PLC
Why Publishers Need Walled Gardens—With Lots of Entry Points

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Sahil Shah, head of programmatic sales, in North America for Future plc. The phrase “walled garden” has carried a negative connotation in the advertising space for a while. It evokes exclusivity, a lack of interoperability,... Continue reading »
by AdExchanger Guest Columnist // June 25th, 2021 //
»
GroupM: Digital Will Capture More Than Half Of All Ad Spend In 2021

Advertising revenue in the United States is expected to increase by 22% to $279 billion in 2021, a sign that the industry has turned a corner following the uncertainty during the COVID-19 pandemic, according to GroupM’s mid-year forecast released Thursday. Digital advertising revenue will grow even faster, by 33%, in 2021 – building on last... Continue reading »
by Tony Rifilato // June 10th, 2021 //
»
Apple Takes On Facebook; Snowflake Issues Challenge To Walled Gardens

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Direct Competitors? Apple unveiled new social features at its Worldwide Developers Conference on Monday as part of its forthcoming iOS 15 update for iPhones that could potentially position it as a more direct competitor with longtime rival Facebook. It’s the kind of stuff that... Continue reading »
by AdExchanger // June 9th, 2021 //
»
Andrew Bloom Data Axle
Four Steps for Embracing, Rather than Combatting, the Walled Gardens

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Bloom, Chief Commercial Officer of Data Axle. Our industry spends a lot of time talking about “walled gardens” and the hazards that their policies pose to the broader digital... Continue reading »
by AdExchanger Guest Columnist // May 28th, 2021 //
»
Mobile Ad Blocking On The Rise; Meredith Sells Its Local TV Stations For $2.7 Billion

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chocka-ad-blocker While everyone is freaking about the phaseout of third parties cookies and low IDFA opt-in rates, don’t forget – an estimated 40% of US adults already block online ads on PCs or phones. According to new data from Blockthrough reported by CNET, ad blocking... Continue reading »
by AdExchanger // May 4th, 2021 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Basis, The Company Formerly Known As Centro, Is Gearing Up For An IPO
  • CTV Will Flip Last-Click Attribution On Its Head
  • Disney Intros Its Own Clean Room; VideoAmp Cleans Up With $275M Round
  • Identity Resolution Misses The Mark Without Systemic Measurement And Attribution
  • Snowflake Launches A Media Cloud, As It Builds Out Programmatic Services
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved