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»walled gardens

Jellyfish Expands Global Footprint With Five Acquisitions

Digital marketing firm Jellyfish has acquired five companies specializing in ecommerce, creative tech, content creation, gamification and more as part of an aggressive global expansion. The company has scooped up Seelk, a French software and consultancy for Amazon Marketplace; Splash, an England-based creative technology service with global localization; UK-based Quill, which offers performance content for... Continue reading »
by Tony Rifilato // February 23rd, 2021 //
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Leigh Freund headshot
Agencies, Brands and Publishers Beware: A Service Provider Approach To CCPA Is Risky

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Leigh Freund, president and CEO at the Network Advertising Initiative. Uncertainty has clouded preparations for compliance with the California Consumer Privacy Act (CCPA) ever since the law passed in 2018. Even... Continue reading »
by AdExchanger // October 12th, 2020 //
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Samantha Stockman headshot
How Buyers Can Capitalize On CTV’s Emerging Walled Gardens

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Samantha Stockman, group director at The Media Kitchen. This year’s virtual Newfronts made it clear: The connected TV (CTV) industry has heard advertisers’ pleas for better, more universal measurement. Whether it’s increased direct integration with... Continue reading »
by AdExchanger // October 12th, 2020 //
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Solving For Identity, With MediaWallah CEO Nancy Marzouk

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Nancy Marzouk founded MediaWallah in 2013 to serve the growing demand for first-party data onboarding and "people-based" identity. Its plan was to build a graph of authenticated users by drawing on media company registration data. “We continue to... Continue reading »
by Zach Rodgers // August 28th, 2020 //
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Alessandro De Zanche headshot
Media, Not Ad Slots, Is The Product

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Many media owners still struggle to see the long-term opportunity in front of them. But I am filled with hope when I hear that some... Continue reading »
by AdExchanger // February 28th, 2020 //
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Google Adds New Restriction On App Attribution; Layoffs In Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stalling The Install  Google is changing its search-to-app install campaign measurement starting this month so that iOS installs driven by Google searches will no longer be reported by third-party attribution companies, Ronan Shields reports for Adweek. The change is a forerunner to Google’s eventual... Continue reading »
by AdExchanger // January 27th, 2020 //
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The Top 10 Events That Shaped – And Rocked – The Digital Ad Industry Over The Past Decade

The programmatic ecosystem spent the last 10 years in a state of hyper growth, and programmatic spending surpassed $100 billion dollars globally for the first time in 2019. While the next 10 years will likely bring a slowdown due to market maturation and data regulations, it’s indisputable that programmatic buying and the rise of ad... Continue reading »
by Allison Schiff // December 26th, 2019 //
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Political Campaigns Race To Reserve YouTube Ads; Amazon Puts On An Ad Conference

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Booking Frenzy YouTube created an instant reserve program to allow political campaigns to lock up key slots through February 2020. Just like when your favorite band goes on sale at Ticketmaster, campaign employees stayed up until 3 am so they could book the... Continue reading »
by AdExchanger // October 10th, 2019 //
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Duopoly Shares More Data With Brands, But There Are Snags​

With additional reporting by Alison Weissbrot. Sizable brands and top-tier publishers can use their clout to pressure media platforms into sharing more measurement data – but what are advertisers actually getting? Just enough to keep them spending, said Chris Kane, founder of programmatic consultancy Jounce Media. “Walled gardens will do the minimum acceptable thing so... Continue reading »
by Allison Schiff // February 27th, 2018 //
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WeChat Is A Walled Garden – Does That Matter?

Tencent doesn’t like it when WeChat is called a walled garden, even though it has all the markings. “This is a form of walled garden in the same way you have Facebook or Google,” said Jon Mansell, VP of marketplace innovation at Magna Global, during a panel hosted by Tencent at Advertising Week on Monday.... Continue reading »
by Allison Schiff // September 26th, 2017 //
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