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»Zefr

Meta has announced plans to create content-based controls for Feed (formerly News Feed) on Facebook and Instagram.
Third-Party Brand Suitability Verification Is Coming To Facebook Feed (By 2023)

Better suitable than sorry. Or something like that. On Thursday, Meta announced plans to create content-based controls for Feed (formerly News Feed) on Facebook and Instagram. The solution will help advertisers control the content adjacent to an in-feed ad based on their brand suitability preferences, and Meta will build that technology internally. But Meta is… Continue reading »
by Allison Schiff // March 17th, 2022 //
»
Will The Cookie Ever Crumble?; There’s More Than One System1

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Cutters A coalition of large German advertisers and Axel Springer, the biggest German publisher, are petitioning the EU legislature to stop Google from removing third-party cookies in Chrome, the Financial Times reports.  Chrome already delayed cookie deprecation from Q2 this year to the… Continue reading »
by AdExchanger // January 25th, 2022 //
»
What It Will Take To Foster A Responsible Media Ecosystem

By Ross Nicol, VP EMEA, Zefr This article is sponsored by Zefr. The Global Alliance of Responsible Media (GARM) suitability standards represent a sea change for the industry. To this point, polarizing opinions about what counts as appropriate content created debilitating and often damaging confusion. This became especially apparent in the use of blunt keyword… Continue reading »
by AdExchanger Content Studio // June 8th, 2021 //
»
Apple And Facebook Spar Over Privacy; Facebook Antitrust Case Could Focus On Past Acquisitions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Vs. Facebook Although maybe not as exciting as the upcoming Mike Tyson fight against Roy Jones Jr., Apple and Facebook have been trading blows this week over which one of them exploits their users more. Business Insider reports that Apple landed the first… Continue reading »
by AdExchanger // November 23rd, 2020 //
»
YouTube Expands Its Measurement Program With 5 New Partners, Bumps Heads With OpenSlate

YouTube has broadened its measurement partner program and made it easier for buyers to find the right service provider for their needs. On Monday, YouTube added Channel Factory, Integral Ad Science, DoubleVerify, Sightly and VuePlanner to the program. Existing partners include Pixability, Zefr, Tubular Labs and Wizdeo. But OpenSlate, which had been a member of… Continue reading »
by Allison Schiff // April 20th, 2020 //
»
Amazon Eyes Game Ads; Snapchat Shows Pay Off For One Publisher

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here Game On  Amazon is making a big push into game advertising, if recent job postings spotted by Business Insider are any indication. “We’re looking for the right hands-on engineer to work on a disruptive advertising system set to revolutionize customer acquisition for gamers,” according… Continue reading »
by AdExchanger // July 22nd, 2019 //
»
Video Platform Zefr Hires Former Fox Networks Ads Boss Toby Byrne As President

Zefr, a contextual targeting software platform for YouTube, has appointed Toby Byrne as president. Byrne, the former president of ad sales for Fox Networks Group, including its broadcast, sports and cable networks, vacated his post last September. During that time, there was a heavy transition in top sales talent at several linear TV networks as… Continue reading »
by Kelly Liyakasa // September 19th, 2017 //
»
Can Engine Oil Be Sexy? BP Castrol Blends Long-Form Video With An Influencer To Find Out

It’s hard to drive deep engagement with motor oil. “Oil is just something people aren’t naturally interested in,” admits Ame Cameron, head of US brands and communications at BP Castrol. “I think people have a lot of questions about it, but it’s probably one of the least sexiest categories in the world.” With that reality… Continue reading »
by Kelly Liyakasa // September 2nd, 2016 //
»
Video Ad Platform Zefr Tunes In To SoundCloud

Video branding and YouTube rights management platform Zefr – the brainchild of entrepreneur Rich Raddon, who sold the streaming video company he co-founded, Movieclips, to Comcast’s Fandango last year – is setting its sights on audio app SoundCloud. “SoundCloud is now partnering with us to understand the fan activity that’s going on on the platform,”… Continue reading »
by Kelly Liyakasa // April 8th, 2015 //
»
Video Platform Zefr Talks $30 Million Raise, YouTube Development Futures

You could say digital entrepreneurship runs in the family. Zach James cofounded Movieclips.com in 2009 before embarking on his latest venture into video with Zefr, which helps brands and networks manage and monetize their YouTube video assets. James is also the brother of Josh James, founder of Omniture (which was sold to Adobe Systems for… Continue reading »
by Kelly Liyakasa // February 28th, 2014 //
»
 

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