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»Zefr

YouTube Expands Its Measurement Program With 5 New Partners, Bumps Heads With OpenSlate

YouTube has broadened its measurement partner program and made it easier for buyers to find the right service provider for their needs. On Monday, YouTube added Channel Factory, Integral Ad Science, DoubleVerify, Sightly and VuePlanner to the program. Existing partners include Pixability, Zefr, Tubular Labs and Wizdeo. But OpenSlate, which had been a member of... Continue reading »
by Allison Schiff // April 20th, 2020 //
»
Amazon Eyes Game Ads; Snapchat Shows Pay Off For One Publisher

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here Game On  Amazon is making a big push into game advertising, if recent job postings spotted by Business Insider are any indication. "We're looking for the right hands-on engineer to work on a disruptive advertising system set to revolutionize customer acquisition for gamers," according... Continue reading »
by AdExchanger // July 22nd, 2019 //
»
Video Platform Zefr Hires Former Fox Networks Ads Boss Toby Byrne As President

Zefr, a contextual targeting software platform for YouTube, has appointed Toby Byrne as president. Byrne, the former president of ad sales for Fox Networks Group, including its broadcast, sports and cable networks, vacated his post last September. During that time, there was a heavy transition in top sales talent at several linear TV networks as... Continue reading »
by Kelly Liyakasa // September 19th, 2017 //
»
Can Engine Oil Be Sexy? BP Castrol Blends Long-Form Video With An Influencer To Find Out

It’s hard to drive deep engagement with motor oil. “Oil is just something people aren’t naturally interested in,” admits Ame Cameron, head of US brands and communications at BP Castrol. “I think people have a lot of questions about it, but it’s probably one of the least sexiest categories in the world.” With that reality... Continue reading »
by Kelly Liyakasa // September 2nd, 2016 //
»
Video Ad Platform Zefr Tunes In To SoundCloud

Video branding and YouTube rights management platform Zefr – the brainchild of entrepreneur Rich Raddon, who sold the streaming video company he co-founded, Movieclips, to Comcast's Fandango last year – is setting its sights on audio app SoundCloud. “SoundCloud is now partnering with us to understand the fan activity that’s going on on the platform,”... Continue reading »
by Kelly Liyakasa // April 8th, 2015 //
»
Video Platform Zefr Talks $30 Million Raise, YouTube Development Futures

You could say digital entrepreneurship runs in the family. Zach James cofounded Movieclips.com in 2009 before embarking on his latest venture into video with Zefr, which helps brands and networks manage and monetize their YouTube video assets. James is also the brother of Josh James, founder of Omniture (which was sold to Adobe Systems for... Continue reading »
by Kelly Liyakasa // February 28th, 2014 //
»

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