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»Salesforce

publisher money
Google Pledges $1B To News Pubs; Layoffs At IPG-Owned Kinesso, Matterkind

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 1 Billion Sorries Google says it will start paying publishers for access to their content through a new licensing program. Google intends to shell out more than $1 billion to publishers over the next three years, and it already has licensing deals in place with around... Continue reading »
by AdExchanger // October 2nd, 2020 //
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Salesforce will finally make its customer data platform, Customer 360 Audiences, generally available in October.
Salesforce’s CDP Will Be Ready For Prime Time In October

Salesforce will finally make its customer data platform, Customer 360 Audiences, generally available in October. You’d be forgiven for thinking it was already in market. Salesforce first said it would unveil a CDP in March of last year. The product entered beta in the autumn of 2019 around the time of Salesforce’s Dreamforce conference in... Continue reading »
by Allison Schiff // September 23rd, 2020 //
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White Ops Uncovers Android Botnet; Salesforce Soars After Earnings Beat

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. These Boots Were Made For Frauding There’s nothing more creative than … a fraudster. White Ops recently uncovered a scheme involving a family of Android apps that trick people into downloading them with the promise of free stuff. Starting in late 2019, the apps began showing... Continue reading »
by AdExchanger // August 27th, 2020 //
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Google Experiments Hint At Cookie-Free Future

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, senior vice president of marketing strategy, Salesforce Marketing Cloud.  In late April, Google announced in-market tests for some of the proposals in its Privacy Sandbox, where the cookie-free web is... Continue reading »
by AdExchanger // June 16th, 2020 //
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Advertisers Want The Option To Cancel TV Commits; HBO Max Left Out Of Amazon And Roku

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Are You Committed? Advertisers want more flexibility in upfront deals this year. Cancellation options are a big topic, with buyers pushing for the right to cancel a higher percentage of their commitments closer to air date, agency executives tell Digiday. Advertisers also want “expansion... Continue reading »
by AdExchanger // May 29th, 2020 //
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Martin Kihn headshot
Bouncing Back In Tough Times: Lessons From The Past

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, senior vice president of marketing strategy, Salesforce Marketing Cloud.  NASA director: This could be the worst disaster NASA's ever experienced. Gene Kranz: With all due respect, sir, I believe this... Continue reading »
by AdExchanger // April 13th, 2020 //
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Disney CEO Bob Iger Steps Down; Will DTCs Get Squeezed After Edgewell-Harry's Deal Failure?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bye Of The Iger?  Bob Iger is stepping down as CEO of Disney, the company said Tuesday. He will be replaced by Bob Chapek, most recently chairman of Disney Parks, effective immediately, and stay on as executive chairman through 2021, CNBC reports. Over his... Continue reading »
by AdExchanger // February 26th, 2020 //
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DMP Market Entering Period Of Volatility, According To Advertiser Perceptions

Marketers aren’t switching off of their DMPs – yet. But they’re considering solutions that are less cost-heavy and more integrated with paid media. DMPs from Oracle, Salesforce and Adobe have always been the most-used platforms in previous Advertiser Perceptions reports, and they still are in the research firm’s latest report, released Wednesday. But their favor... Continue reading »
by Alison Weissbrot // December 18th, 2019 //
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Podcast: Startups Of 2020

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Tom Chavez built two successful ad tech companies (Rapt and Krux) and sold them to two large strategics (Microsoft and Salesforce). In this episode, he talks about those experiences and his new venture studio, Super{set}. Super{set} is not... Continue reading »
by Zach Rodgers // December 5th, 2019 //
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Unilever Anoints A CMO; Benioff Talks Up Salesforce CDP

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CMO++ Unilever has promoted Conny Braams to Chief Digital and Marketing Officer, replacing legendary CMO Keith Weed. Formerly EVP of Unilever Middle Europe, Braams is taking on the position during a time of rapid change in the marketing org. Unilever CEO Alan Jope, a... Continue reading »
by AdExchanger // December 5th, 2019 //
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