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»Rich Raddon

Video Platform Zefr Hires Former Fox Networks Ads Boss Toby Byrne As President

Zefr, a contextual targeting software platform for YouTube, has appointed Toby Byrne as president. Byrne, the former president of ad sales for Fox Networks Group, including its broadcast, sports and cable networks, vacated his post last September. During that time, there was a heavy transition in top sales talent at several linear TV networks as... Continue reading »

by Kelly Liyakasa // September 19th, 2017 //
»
Video Ad Platform Zefr Tunes In To SoundCloud

Video branding and YouTube rights management platform Zefr – the brainchild of entrepreneur Rich Raddon, who sold the streaming video company he co-founded, Movieclips, to Comcast's Fandango last year – is setting its sights on audio app SoundCloud. “SoundCloud is now partnering with us to understand the fan activity that’s going on on the platform,”... Continue reading »

by Kelly Liyakasa // April 8th, 2015 //
»
 

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