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»DSP

ByteDance Looking To Take On Amazon, Alibaba; Verizon Driving Subscribers To Streaming Platforms

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ecommerce Byte? TikTok parent company ByteDance is looking to take on Amazon and Alibaba with its own global ecommerce platform, Business Insider reports. The company hopes to expand its online shopping platform outside of China, which could launch as a stand-alone app or within... Continue reading »
by AdExchanger // October 5th, 2021 //
»
MMI Says It Uncovered CTV Fraud Costing Advertisers $20 Million Per Month

Ad measurement and verification company Method Media Intelligence uncovered a connected TV fraud scheme that it says rakes in $10 million a month in ad revenue. The scheme, dubbed “RapidFire,” feeds counterfeit bid requests into ad exchanges running open auctions for CTV inventory. Like many multimillion video fraud scams, RapidFire targets server-side ad insertion (SSAI)... Continue reading »
by Tony Rifilato // August 27th, 2021 //
»
Comscore Seeking National And Local MRC Accreditation; Walmart Connect Rolling Out A DSP

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Shot Across The Bows Comscore is capitalizing on Nielsen’s latest stumble. The company told AdExchanger in an email that it asked to be audited by the MRC for both national and local TV measurement accreditation – a clear dig at Nielsen’s MRC disaccreditation... Continue reading »
by AdExchanger // August 26th, 2021 //
»
How The Secret Service Tapped An Ad Tech Startup To Drive Recruitment

In October, the United States Secret Service launched a recruitment drive to more than double the number of its special agents and uniformed officers between the ages of 24 and 37. The organization tapped its media agency, Atlanta-based JacobsEye, to run the campaign, which included pre-roll and mid-roll video ads on YouTube as well as... Continue reading »
by Tony Rifilato // July 19th, 2021 //
»
Brian Chap Tech Recipes
How Marketers Can Navigate CTV Walled Gardens

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Brian Chap, CEO & Founder of Tech Recipes. “If you want to become a great chef, you have to work with great chefs.” – Gordon Ramsay As big connected TV players advance their buying platforms, marketers... Continue reading »
by AdExchanger Guest Columnist // July 8th, 2021 //
»
Twitter Integrates Its CrossInstall Mobile DSP With MoPub

Twitter is integrating the CrossInstall mobile-only DSP it acquired last year with MoPub’s ad exchange platform in a push to woo more performance-based marketers. CrossInstall, which came along with its own bidder and proprietary creative ad formats, has been renamed MoPub Acquire and its team will now be part of MoPub, after having operated as... Continue reading »
by Tony Rifilato // June 22nd, 2021 //
»
DSP AcuityAds Valued At $600 Million After US IPO

Add another ad tech IPO to the growing list of companies that have gone public in recent months. Toronto-based demand-side platform AcuityAds on Monday said it closed out its initial public offering in the United States as well as a public offering in Canada with $57.5 million. On June 10, trading began on the Nasdaq... Continue reading »
by Tony Rifilato // June 17th, 2021 //
»
MediaMath Seriously Seeks A Suitor; Facebook Suspends Trump Until At Least 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Seriously Looking Although MediaMath has been avidly pursuing strategic options for a year, including a potential sale, it hasn’t worked out. But now the company has hired a team of bankers to get the ball rolling again while ad tech M&A and IPOs are... Continue reading »
by AdExchanger // June 7th, 2021 //
»
Amazon Is Creating Its Own Third-Party Cookie Replacement; Publicis Groupe’s Maurice Lévy Is Staying Put

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s ID Add to cart: proprietary third-party cookie replacement. Digiday reports that Amazon is working on an identifier of its own that would be available through its DSP and to outside publishers through its supply-side ad tech division. It’s not clear exactly when an... Continue reading »
by AdExchanger // June 2nd, 2021 //
»
Google Nears Antitrust Settlement In France; Opera Ads Sees 130% Uptick In Revenue

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. French Connection Google is close to settling an antitrust case in France. The company stands accused of, wait for it, abusing its power in online advertising. The settlement will likely include a fine and require Google to make some operational changes, The Wall Street... Continue reading »
by AdExchanger // June 1st, 2021 //
»
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