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»DSP

Tremor Acquires Unruly From News Corp, Further Bridging Buy And Sell Sides

Video ad tech company Tremor said Monday it will acquire the outstream video advertising platform Unruly from News Corp. In exchange, News Corp gets a 6.9% equity stake in Tremor, which is listed on the London Stock Exchange, giving News Corp about $20 million worth of Tremor stock, based on the video advertising company’s $275... Continue reading »
by James Hercher // January 6th, 2020 //
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Publisher Tech Player Smart Acquires DSP Liquid M

Smart, a publisher ad server and exchange, is growing out of its supply-side roots with the acquisition of the DSP Liquid M, the company said on Wednesday. Terms of the deal were not disclosed. Liquid M is a relatively small DSP, with a little over $10 million in revenue this year and 20-25 employees, according... Continue reading »
by James Hercher // December 18th, 2019 //
»
Ad Buyers Starting To Use The Trade Desk DSP Over Google, According To Advertiser Perceptions Report

Google’s Display and Video 360 demand-side platform is in a tough fight as offerings from Amazon and The Trade Desk equal or exceed Google’s usage rates, according to Advertiser Perceptions’ quarterly tracking report. The report surveys 314 media executives, split between brands and agencies, about their opinions of the major buying platforms. The report tracks... Continue reading »
by James Hercher // December 3rd, 2019 //
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Beeswax’s Ari Paparo On The Next Stage Of The DSP Market

Consolidation is the name of the game in the demand-side platform (DSP) industry. Google, Amazon and The Trade Desk have grown relentlessly. And DSP rivals such as Zeta Global, Adobe and SingTel’s Amobee have hoovered up market share with acquisitions of small, unprofitable DSP businesses. But don’t count out the independent DSP category, said Ari... Continue reading »
by James Hercher // October 22nd, 2019 //
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Buyers Must Consider DSP Optimization Strategies When Scoping The Best Supply Paths

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bram Woolcott, product manager at TripleLift. Supply path optimization (SPO) is about finding the most efficient path to inventory, but there is no consensus about what efficiency actually is. Demand-side platforms... Continue reading »
by AdExchanger // September 5th, 2019 //
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Dstillery Shuts Down DSP And Becomes A Data Company

How does a smaller DSP survive, as the largest buying platforms command more of the marketplace? For Dstillery, the answer is to become a data company. Dstillery officially shut down its bidder and stopped operating a DSP on July 1. Its focus now is selling custom audience segments through the buyer’s DSP of choice. Since... Continue reading »
by Sarah Sluis // July 23rd, 2019 //
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The DSP Market Shakeup Starts To Settle In Latest Advertiser Perceptions Report

The demand-side platform (DSP) market has been in flux for the past few years, with the crowded field thinning into a handful of contenders that are “in the money,” said Kevin Mannion, chief strategy officer at the market research firm Advertiser Perceptions. And the DSP market is finally hitting that homestretch. In the latest Advertiser... Continue reading »
by James Hercher // June 12th, 2019 //
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Beeswax Ups Its Optimization Game

While most DSPs let marketers increase or decrease bids based on factors like time of day, Beeswax is upgrading that idea with a product that lets buyers optimize bids based on up to 40 factors from the bid requests. Bid Models, which graduated from beta Wednesday, uses multivariate bidding algorithms to help marketers find “pockets”... Continue reading »
by Sarah Sluis // April 17th, 2019 //
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How The Trade Desk Has Evolved For The Next Stage Of DSP Growth

The Trade Desk shocked many observers last May when shares jumped from around $50 to $90, and then again in August when the stock leapt to about $130. Now shares are trading at almost $200. But what’s behind The Trade Desk’s monumental growth in the past year? The company benefits from a smaller field of... Continue reading »
by James Hercher // February 27th, 2019 //
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Beeswax Nets $15M In Series B, As It Gears Up For Connected TV And Going Marketer Direct

Beeswax raised $15 million in Series B funding which it will use to support connected TV and win marketer clients. As it expands to achieve these initiatives, Beeswax will  double its current headcount of 65 by the end of this year. The software-as-a-service DSP last raised funds in 2016. The new round brings total funding... Continue reading »
by Sarah Sluis // January 22nd, 2019 //
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