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»DSP

MediaMath Is Looking For A Buyer; IAB Encourages Activism Among Employees

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do The Math MediaMath is pursuing strategic options, including a potential sale, Digiday reports. MediaMath has more than $500 million in debt and investments to recoup, so it’s a tough sell. Retailers such as Walmart and Target might have the balance sheets, but not... Continue reading »
by AdExchanger // June 5th, 2020 //
»
Brands Go Dark; Adweek Changes Hands

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going Dark If you noticed your Instagram feed flooded with black squares, it was because of Blackout Tuesday, a collective protest against racism and police brutality. Started by the music industry, major retailers and brands such as Nordstrom and Madewell soon got involved, reports... Continue reading »
by AdExchanger // June 3rd, 2020 //
»
Beeswax Releases Snowflake Cloud Partnership To Take On Ads Data Hub

The demand-side platform Beeswax launched a data warehouse product Monday that company CEO Ari Paparo described as analogous to Google’s Ads Data Hub (ADH). The Beeswax version is called Antenna and it’s built on the cloud technology company Snowflake, a warehousing and analytics service that is itself built on cloud platforms like Amazon Web Services... Continue reading »
by James Hercher // June 1st, 2020 //
»
Direct Response Budgets To The Rescue; Verizon Media Adds Native To DSP

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DR FTW Brands are pulling back, but direct response marketers are making up some of the loss. Facebook, Google and Snap called out DR advertisers as a bright spot during Q1 earnings, while brand advertising declined. The roughly $40 billion app-install market was “likely... Continue reading »
by AdExchanger // May 4th, 2020 //
»
Demand-Side Platforms In 2020: Network Effects And Risk Of A Winner-Take-All Market

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Danilo Tauro, global media manager at Procter & Gamble. The top demand-side platforms (DSPs) have grown substantially in the last few years, boosted in part by the growing integration of... Continue reading »
by AdExchanger // April 27th, 2020 //
»
Unlike Other Marketing Clouds, Zeta Global Is Betting On Its DSP. Can It Pay Off?

Zeta Global, the cloud-based CRM and data services company, plans to break into the marketing cloud arena with a demand-side platform (DSP). “Every conversation starts with, ‘Zeta who?’” said co-founder and CEO David Steinberg. But Zeta has become a known quantity in ad tech. Over the past year, the company has emerged as an exit... Continue reading »
by James Hercher // March 16th, 2020 //
»
As DSPs Go Under, Exchanges Get Tough About Getting Paid

The list of failed DSPs is getting long: Sizmek. IgnitionOne. Eyeview. Audience Science. Each DSP left unpaid invoices to suppliers they went bankrupt or closed, forcing exchanges to eat the losses or claw back money it already gave to publishers. Now exchanges are getting tough about getting paid. Nearly one year post-Sizmek, BidSwitch, TripleLift, PubMatic, OpenX,... Continue reading »
by Sarah Sluis // March 4th, 2020 //
»
The Trade Desk Starts To Flex Its Muscles With DSP Scale And Media Deals

The Trade Desk CEO Jeff Green painted a rosy picture for 2020, telling investors during the 2019 earnings report on Thursday that he’s never been so confident about the company’s growth prospects. The Trade Desk earned $215.9 million in Q4 2019 and $661.1 million for the full year, up 35% and 39%, respectively, from the... Continue reading »
by James Hercher // February 27th, 2020 //
»
Ofer Druker On Tremor Video’s Plan To Buy Scale And Share In Ad Tech

Tremor Video has had a dizzying few years in ad tech. In 2017, Tremor Video sold its demand-side business to Taptica, while shortly afterward the sell-side unit rebranded to Telaria and merged with Rubicon. Once the name was available, Taptica re-rebranded as Tremor Video. In 2019, Tremor acquired RhythmOne, an ad network and exchange, and... Continue reading »
by James Hercher // February 19th, 2020 //
»
Walmart Media Group Tests Xandr And The Trade Desk For DSP Role

Walmart Media Group (WMG), the retailer’s advertising business, is running a bake-off between Xandr and The Trade Desk to be its DSP partner for off-site advertising. Xandr and The Trade Desk each supported sponsored product campaigns for Walmart in Q4 last year, with the goal to drive site traffic at the lowest cost per click... Continue reading »
by James Hercher // January 31st, 2020 //
»
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