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»ROI

Will IGTV And Digital Long-Form Finally Bring Big TV Ad Budgets Online?  

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Edward Kim, founder and executive chairman at SimpleReach. Facebook recently announced the launch of IGTV, a hub for long-form, vertical videos that’s accessible from both a new app and the existing Instagram app. Facebook’s... Continue reading »
by AdExchanger // July 9th, 2018 //
»
Improve Digital Driving Publisher Yield In Ad Network Saturated European Market

Janneke Niessen is CEO of Improve Digital, a publisher yield optimization firm based in the United Kingdom. AdExchanger.com: How did Improve Digital begin? Publishers are facing a shift in the online advertising ecosystem where performance campaigns, ad networks and exchanges are playing a more and more dominant role. In 2007, over 40 percent of the... Continue reading »
by AdExchanger // October 2nd, 2009 //
»

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