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»prebid

Monetization Startup ArcSpan Has A New Tool To Help Publishers Use Contextual Taxonomies

A lot of ink has been spilled about the value of a publisher’s first-party data, but publishers can’t effectively monetize their data programmatically if they don’t have a standardized way to categorize it. For example, one of the reasons buyers have been reticent to test the IAB’s Seller-Defined Audiences (SDA) spec is because it’s not… Continue reading »
by Anthony Vargas // August 1st, 2022 //
»
When Header Bidding Got Too Complex, Freecycle Found Simplicity In Managed Services

What happens when your main monetization partner starts flagging your content as spam? Just ask Freecycle. The Freecycle Network is an online community that helps people donate still-usable items to keep refuse out of landfills. Users post listings of the things they want to give away, which makes Freecycle a publisher of sorts. Although Freecycle… Continue reading »
by Anthony Vargas // July 6th, 2022 //
»
Salon CRO Justin Wohl
Salon’s 100% Programmatic Ad Business Is Betting Its Post-Cookie Chips On Subscriptions And Seller-Defined Audiences

“The Sell Sider” is a column written by the sell side of the digital media community. Google’s decision to delay third-party cookie deprecation in Chrome until 2023 came the day before Salon CRO Justin Wohl’s wedding. Salon had converted its ad business to an open-web programmatic model a few years earlier, so the brief reprieve… Continue reading »
by Anthony Vargas // June 29th, 2022 //
»
Are You Fluent In Acronyms?; Google And Microsoft Could Face Search Engine Suit

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Improved Transparency (Sure … ) The Digital Advertising Alliance (DAA) has launched a certification program for addressable media identifiers (AMIs), which have become super important since ATT.  If you haven’t heard of AMIs, don’t worry. It’s not a common term, at least not… Continue reading »
by AdExchanger // May 4th, 2022 //
»
header bidding
Google Ad Manager Builds A Bridge To Prebid – But Don’t Call It A Two-Way Street

It’s time for some spring cleaning. Publishers that pack their ad servers with hundreds of thousands of line items can go ahead and clear them out. Google Ad Manager is building a connection to Prebid to better support header bidding. The solution is in closed beta. Through this new bridge, publishers will be able to… Continue reading »
by Sarah Sluis // April 27th, 2022 //
»
Prebid hired Mike Racic as its first full-time president.
Prebid Hires First Full-Time President As It Supports Publishers During Identity Shift

Prebid hired Mike Racic as the industry group’s first president. Although Prebid maintains a small group of full-time engineers and operations staff to manage its open-source header-bidding and identity solutions, Racic is its first full-time executive hire. The leadership role was previously filled by members of the Prebid board on a part-time basis. But Prebid’s… Continue reading »
by Anthony Vargas // March 21st, 2022 //
»
Pubfinity, an SSP that places ads in WIndows-based desktop game apps like Simple Solitaire, uses Epsilon Core ID as its cookieless identity solution.
Pubfinity’s Big Cookieless Plans For In-Game Ads

Solitaire remains a popular mainstay in app-based gaming – and it’s the next frontier for cookieless advertising. When Microsoft made the decision to discontinue its ad monetization SDK for games carried in its app store back in 2020, Pubfinity Founder and CEO Sam Kaufmann saw an opportunity to facilitate in-game advertising. Kaufmann co-founded Random Salad… Continue reading »
by Anthony Vargas // March 15th, 2022 //
»
Is The Trade Desk Encroaching On SSP Turf With OpenPath?

The Trade Desk recently made waves with the rollout of OpenPath, its direct-to-publisher offering, and its plan to turn off Google Open Bidding, a one-two punch in supply path optimization (SPO). Both of these SPO moves could reshuffle the ad buying ecosystem, making publishers less reliant on SSPs and cutting off a revenue source for… Continue reading »
by Anthony Vargas // March 3rd, 2022 //
»
Publisher Supply-Path Optimization Matters. The Question Is, To Whom?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Emry DowningHall, SVP of programmatic revenue and strategy at Unwind Media. The Trade Desk’s OpenPath launch filled me with nostalgia. Header bidding early adopters would often speculate about the inevitability of a future where publishers… Continue reading »
by AdExchanger Guest Columnist // February 23rd, 2022 //
»
DMP Audigent Tests A New ID As It Aims To Face The Cookieless Future

Cookieless tech is coming out of the woodwork. With third-party cookies on the road to nowhere, data management platform Audigent has been working to develop its own cookieless identifier, which it’s calling the Hadron ID. Audigent hopes the new identifier will keep the company competitive in a world where DMPs are being supplanted by customer… Continue reading »
by Anthony Vargas // January 26th, 2022 //
»
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