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»DOOH

The OOH Renaissance Was Here – And Then There Was Coronavirus

2020 was going to be a breakout year for out-of-home media. GroupM forecasted 8% growth in the OOH category this year – the fastest-growing (and only growing) traditional media channel. And digital signage had finally reached meaningful scale and been integrated into major DSPs. While it’s still too early for updated OOH projections, the spread... Continue reading »
by James Hercher // March 20th, 2020 //
»
Verizon Media Brings DOOH Supply To SSP, Completing Its Stack For Outdoor Screens

Verizon Media, the telco giant’s ad tech and content unit, added digital out-of-home (DOOH) supply to its SSP on Tuesday. The SSP launch completes Verizon’s full-stack DOOH offering, having launched a DSP solution for outdoor media buys earlier this year. Verizon also has a network called Verizon Digital Signage, a collection of 3,000 interactive screens... Continue reading »
by James Hercher // December 10th, 2019 //
»
Facebook Sues Over Ads Linked To Malware; DOOH Is On The Rise

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Politically Incorrect Facing major pushback on its policy, Facebook is considering labeling political ads to indicate whether or not they have been fact-checked. Neither Democrats nor Republicans are pleased with the solution, feeling it could hurt their ability to reach and mobilize voters, The... Continue reading »
by AdExchanger // December 6th, 2019 //
»
Why REI Is Going Out-Of-Home For Its Outside-The-Box Marketing

When the outdoor recreation retailer REI closed its shops for Black Friday, the biggest sales day of the year for many stores, it was testing brand appeal against strong short-term revenue, as well as its out-of-home (OOH) media and data services. REI has grown its OOH media from nothing two to three years ago to... Continue reading »
by James Hercher // March 6th, 2018 //
»
Digital Out-Of-Home Media Courts Exchanges With DPAA Programmatic Standards

The Digital Place Based Advertising Association (DPAA), an industry trade group spanning out-of-home media and advertising technology, on Monday released its first programmatic standards for digital out-of-home (DOOH) campaigns. The DPAA hopes these standards, which are like existing openRTB guidelines from the IAB, will facilitate digital out-of-home buys. The DPAA’s standards outline video ad formats... Continue reading »
by James Hercher // April 10th, 2017 //
»
Syncing Radio And Out-of-Home: An Actual Thing You Can Do

It's possible to sync radio ads and digital billboards to reach drivers with cross-channel messaging – but scale, targeting options and measurement are roadblocks to adoption. For one, there’s just not that much inventory available programmatically yet. “It’s nascent,” admitted Mark van de Crommert, CEO of Mediasynced, an Amsterdam-based TV/online syncing company that recently released... Continue reading »
by Allison Schiff // April 6th, 2016 //
»
Why Live Nation Thinks Programmatic Can Take Over The Concert And Festival Scene

A year after embracing programmatic technology, Live Nation is planning another major expansion of its ad tech capabilities, this time by connecting its many online and offline properties into a holistic marketing platform. With its “Fan Connect programmatic platform,” the entertainment company is continuing its evolution into a “digital publisher” – not in the sense... Continue reading »
by James Hercher // July 7th, 2015 //
»
Time To Include (Digital) Out-Of-Home In Our Definition of Programmatic Media

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Ozen, cofounder of Vistar Media.  Here’s a trivia question: When and where was the first ever display ad? Some of you will answer 1994 on Hotwired.com.  That AT&T... Continue reading »
by AdExchanger // September 11th, 2012 //
»
Adcentricity Evolving As Digital-Out-Of-Home Ad Network Says CEO Gorrie

Rob Gorrie is CEO of Adcentricity, a digital out-of-home (OOH) ad network. AdExchanger.com: Why did you decide to get into the out-of-home business? What intrigued you? RG: When it really comes down to it, I didn’t decide to get into Digital-Out-of-Home; it was never my intent. A couple of years ago we saw a convergence... Continue reading »
by AdExchanger // November 23rd, 2010 //
»
Argo Digital Solutions CEO Kates Discusses Digital-Out-Of-Home Audience Buying And Planning With rVue 2.0

Argo Digital Solutions recently released rev. 2 of its rVue platform which enables the buying and selling of digital-out-of-home media through rVue's exchange. Argo Digital Solutions' Jason Kates discussed the rVue 2.0 and the digital-out-of-home market. AdExchanger.com: Since you last spoke with AdExchanger.com, you've come out with a new rev of rVue, your digital-out-of-home exchange.... Continue reading »
by AdExchanger // March 9th, 2010 //
»
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