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»DOOH

Sameer Sondhi, Co-CEO, Verve Group
Programmatic Will Look Different In 2022 – Here Are 6 Trends To Watch

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sameer Sondhi, Co-CEO at Verve Group. Even if the world hadn’t hit a large reset button due to a pandemic, programmatic advertising in 2022 would still look vastly different than... Continue reading »
by AdExchanger Guest Columnist // January 18th, 2022 //
»
Since 2019, NCMEC has been partnering with GSTV to display missing children posters on gas-pump screens across the country.
GSTV Is Helping Find Missing Children Through The Power Of Digital Out-Of-Home

People who pull off the road to a gas station are an audience both waiting and on the go. Someone fueling up provides a good opportunity to serve video ads at the pump for candy and soda brands available at the convenience store invariably located a few steps away. But gas stations are also one... Continue reading »
by Allison Schiff // January 7th, 2022 //
»
NBCU Calls For “Measurement Independence”; IAB Tech Lab Teams With The OAAA

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Under Pressure NBCUniversal is turning the screws on Nielsen as the MRC considers stripping its National TV rating. Nielsen has long dominated TV ratings but is under fire for underreporting viewers and missing visibility into streaming, mobile and desktop. The Olympics on NBC underwhelmed... Continue reading »
by AdExchanger // August 24th, 2021 //
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FreshDirect Turns To OOH Attribution As It Refines Post-Pandemic Media Strategy

Out-of-home advertising has long been an important category for FreshDirect. It allows the grocery delivery service to reach city dwellers en masse — particularly in New York where it’s based.  But once the pandemic took hold, the company had to rethink its OOH campaigns, as subway riders and use of public transport dwindled while demand... Continue reading »
by James Hercher // June 30th, 2021 //
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Measurement Standards Finally Come To Digital Out-Of-Home Advertising

After a tough year for the out-of-home industry, the world is starting to open up – and so are advertiser budgets. Digital out-of-home (DOOH) alone is projected to grow 20% next year, according to MAGNA. There are an estimated 1.25 million digital screens in the US across billboards, street furniture, service kiosks, screens in bars,... Continue reading »
by Allison Schiff // May 7th, 2021 //
»
The OOH Renaissance Was Here – And Then There Was Coronavirus

2020 was going to be a breakout year for out-of-home media. GroupM forecasted 8% growth in the OOH category this year – the fastest-growing (and only growing) traditional media channel. And digital signage had finally reached meaningful scale and been integrated into major DSPs. While it’s still too early for updated OOH projections, the spread... Continue reading »
by James Hercher // March 20th, 2020 //
»
Verizon Media Brings DOOH Supply To SSP, Completing Its Stack For Outdoor Screens

Verizon Media, the telco giant’s ad tech and content unit, added digital out-of-home (DOOH) supply to its SSP on Tuesday. The SSP launch completes Verizon’s full-stack DOOH offering, having launched a DSP solution for outdoor media buys earlier this year. Verizon also has a network called Verizon Digital Signage, a collection of 3,000 interactive screens... Continue reading »
by James Hercher // December 10th, 2019 //
»
Facebook Sues Over Ads Linked To Malware; DOOH Is On The Rise

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Politically Incorrect Facing major pushback on its policy, Facebook is considering labeling political ads to indicate whether or not they have been fact-checked. Neither Democrats nor Republicans are pleased with the solution, feeling it could hurt their ability to reach and mobilize voters, The... Continue reading »
by AdExchanger // December 6th, 2019 //
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Why REI Is Going Out-Of-Home For Its Outside-The-Box Marketing

When the outdoor recreation retailer REI closed its shops for Black Friday, the biggest sales day of the year for many stores, it was testing brand appeal against strong short-term revenue, as well as its out-of-home (OOH) media and data services. REI has grown its OOH media from nothing two to three years ago to... Continue reading »
by James Hercher // March 6th, 2018 //
»
Digital Out-Of-Home Media Courts Exchanges With DPAA Programmatic Standards

The Digital Place Based Advertising Association (DPAA), an industry trade group spanning out-of-home media and advertising technology, on Monday released its first programmatic standards for digital out-of-home (DOOH) campaigns. The DPAA hopes these standards, which are like existing openRTB guidelines from the IAB, will facilitate digital out-of-home buys. The DPAA’s standards outline video ad formats... Continue reading »
by James Hercher // April 10th, 2017 //
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