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»Digital Out-Of-Home

MAC Lights Up Programmatic OOH To Drive Footfall In Stores

MAC Cosmetics wanted to increase footfall to its three most important storefronts in Turkey. The makeup brand buys out-of-home (OOH) inventory on mall displays to drive awareness, but it wanted a less static and more measureable way to target shoppers and get them in store, said Tugba Cetegin, marketing manager at MAC Cosmetics in Turkey.... Continue reading »
by Alison Weissbrot // December 27th, 2017 //
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Digital Out-Of-Home Media Courts Exchanges With DPAA Programmatic Standards

The Digital Place Based Advertising Association (DPAA), an industry trade group spanning out-of-home media and advertising technology, on Monday released its first programmatic standards for digital out-of-home (DOOH) campaigns. The DPAA hopes these standards, which are like existing openRTB guidelines from the IAB, will facilitate digital out-of-home buys. The DPAA’s standards outline video ad formats... Continue reading »
by James Hercher // April 10th, 2017 //
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Meet the Alphabet-Backed Company Turning NYC’s Phone Booths Into Mini Targeted Billboards

New York City has more than 8,000 public pay phones, most of which are in various stages of decline and decay – but Sidewalk Labs, a company under Google's Alphabet umbrella, is helping put a plan in motion to revive those aging kiosks. Through a project called LinkNYC, the city’s neglected phone boxes are in... Continue reading »
by Allison Schiff // April 25th, 2016 //
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Digital Place-Based Advertising Is Primed For Programmatic Growth

Digital place-based (DPB) media – screens with digital content placed in malls, offices, taxis, airports and other locations outside of the home – surpassed $1.02 billion in revenue as an industry in 2015. It is expected to grow at a rate of 10-12% annually, according to new research from the Digital Place-based Advertising Association (DPAA)... Continue reading »
by Kelly Liyakasa // February 11th, 2016 //
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Bringing Programmatic Video Everywhere

The digital video out-of-home (OOH) market – screens in elevators, taxis, gas stations, gyms, malls, planes and amusement parks – is setting up the programmatic pipes. The Digital Place-Based Advertising Association (DPAA), whose members include Captivate Network, CNN Airport Network, NEC/Vukunet and Clear Channel Airport, is working with consultants who have built trading desks to... Continue reading »
by Sarah Sluis // April 13th, 2015 //
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Vistar Media Taps Carrier Data To Target Consumers Across Mobile And OOH

Here’s a potential new acronym for you: MOOH – that’s to say, mobile out-of-home. Digital OOH programmatic player Vistar Media launched an extension of its cross-screen offering Wednesday via a partnership with AirSage, a little-known Atlanta-based company that collects data on consumer location and population movement. AirSage captures and analyzes in the neighborhood of 15... Continue reading »
by Allison Schiff // October 22nd, 2014 //
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Programmatic And Digital Out-Of-Home: Great Potential, But Many Questions

WPP-owned Kinetic Worldwide accounts for the planning and buying of more than 40% of all digital out-of-home media (DOOH) around the globe. The UK-based company contracts with more than 50 domestic, regional and global clients, including Vodafone, Molson Coors, Warner Bros. Pictures and Tesco. The Outdoor Media Center, Institute of Practitioners in Advertising and Route use Kinetic’s software.... Continue reading »
by Liz Rowley // June 6th, 2014 //
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3M Targeting The Marketing OS Through Digital Out-Of-Home Networks

Last Wednesday, 3M launched the fourth generation of its Visual Attention Service (VAS) scanning tool, which includes new video capabilities. According to 3M’s release, VAS is viewed by marketers as an “alternative to eye tracking that enhances the visual impact of professional design across advertising, marketing, and digital and print media.” Read the release. Kelly Canavan, Marketing Manager of... Continue reading »
by AdExchanger // October 24th, 2011 //
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VeriFone Media Exec Polos Sees Audience Buying In The Digital Out-Of-Home Market

Chris Polos, Head of Advertising Solutions at VeriFone Media, discussed the out-of-home market and the impact of audience buying. His company recently reached out to marketers whose target market was among the throngs visiting during New York City's most recent Fashion Week. AdExchanger.com: Considering your background at companies such as Tacoda, are you surprised about... Continue reading »
by AdExchanger // September 19th, 2011 //
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Adcentricity Evolving As Digital-Out-Of-Home Ad Network Says CEO Gorrie

Rob Gorrie is CEO of Adcentricity, a digital out-of-home (OOH) ad network. AdExchanger.com: Why did you decide to get into the out-of-home business? What intrigued you? RG: When it really comes down to it, I didn’t decide to get into Digital-Out-of-Home; it was never my intent. A couple of years ago we saw a convergence... Continue reading »
by AdExchanger // November 23rd, 2010 //
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