• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O Las Vegas
    • Programmatic I/O New York
    • Industry Preview
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Jounce Media

The Industry Bristles From Latest Unredacted ‘Revelations’ In Google Antitrust Suit – But Does Anything Change?

Google: can’t live with it and … can’t live with it. Late last week, a federal judge in New York unsealed previously redacted portions of an amended antitrust lawsuit filed by state regulators led by Texas Attorney General Ken Paxton poking into Google’s allegedly monopolistic ad practices. Specifically, the suit lays bare the inner workings… Continue reading »
by Allison Schiff // January 19th, 2022 //
»
Marketers Face A Radically New Supply Landscape In CTV

With the massive shift to streaming throughout the past year, connected TV (CTV) represents the next wave of growth in programmatic buying. In 2021, $9.5 billion of television advertising is going to be traded through programmatic auctions powered by DSPs and ad exchanges. The open internet, by contrast, will be a $56 billion category this… Continue reading »
by Tony Rifilato // May 21st, 2021 //
»
Chris Kane, founder, Jounce Media
Lessons Learned From SPO 1.0

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Kane, founder at Jounce Media. Depending on when you start the clock, we’re now two to three years into the first wave of supply path optimization (SPO). Here’s what we’ve learned… Continue reading »
by AdExchanger // February 2nd, 2021 //
»
Google Releases Incomplete Version Of Its Sellers.json File

Google released a beta version of its sellers.json file last week, just before the Q2 deadline it promised at the beginning of this year. Sellers.json is a transparency tool to help buyers distinguish between direct sellers versus intermediaries and resellers. Yet, only 5% of Google’s sellers.json files are complete, according to data from programmatic consultancy… Continue reading »
by Sarah Sluis // June 17th, 2020 //
»
Plagiarized Content Still Eluding Ad Tech Filters; DOJ Moves Ahead With Google Ad Investigation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Day Of Reckoning The Justice Department is plodding ahead with an investigation into Google’s dominance of online advertising, including allegations that the tech giant abuses its control over search advertising to harm competitors, two people familiar with the investigation told The New York Times.… Continue reading »
by AdExchanger // May 19th, 2020 //
»
Turning Off A Supply Source Is More Complicated Than It Seems

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Berkowitz, solutions architect at Jounce Media. In the age of supply-path optimization (SPO), marketers are more deeply evaluating how their bids reach publishers, and many brands and agencies are… Continue reading »
by AdExchanger // May 5th, 2020 //
»
A Marketer’s Wish List For Supply-Path Transparency

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Epstein, engagement manager at Jounce Media. The near-universal deployment of publisher ads.txt and app-ads.txt files and the equally wide deployment of exchange sellers.json files brings a much needed dose… Continue reading »
by AdExchanger // March 6th, 2020 //
»
Podcast: The Information Advantage

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Jounce Media founder Chris Kane gave a popular presentation at Programmatic IO New York on the buzzy discipline of supply-path optimization (SPO). In this episode, Kane comes into the AdExchanger studio for a deep dive on SPO and the ways advertisers can use it to optimize… Continue reading »
by Zach Rodgers // November 6th, 2018 //
»
Index Exchange Halts Bid Caching, Used Auction Game For 50% Of Impressions

Following outcry over how it changed programmatic auction rules, Index Exchange has paused bid caching, said CEO Andrew Casale in a letter to clients Monday. The practice accounted for half of all impressions filled by Index Exchange, according to research conducted by Jounce Media and published Monday evening. The fallout from the buy side has been ferocious… Continue reading »
by Sarah Sluis // August 20th, 2018 //
»
Attribution Blind Spots Are Eating Your Performance

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Chris Kane, founder at Jounce Media. Marketers who measure website traffic, online sales, app installs or even offline sales all take a fundamentally similar approach to attribution. For each conversion event, they capture a… Continue reading »
by AdExchanger // March 2nd, 2018 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Criteo Expects Sanction For Undisclosed GDPR Violation
  • IBM Sets Its Sights On Cookieless Retargeting
  • Will Apple Be The New Ad Tech Challenger?
  • Streaming Wars Continue: HBO Max Axes Original Content To Curb Its Losses
  • The Big Story: Meta’s HIPAA Violations And The Rise Of MMM
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved