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»Jounce Media

A Marketer's Wish List For Supply-Path Transparency

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Epstein, engagement manager at Jounce Media. The near-universal deployment of publisher ads.txt and app-ads.txt files and the equally wide deployment of exchange sellers.json files brings a much needed dose... Continue reading »
by AdExchanger // March 6th, 2020 //
»
Podcast: The Information Advantage

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Jounce Media founder Chris Kane gave a popular presentation at Programmatic IO New York on the buzzy discipline of supply-path optimization (SPO). In this episode, Kane comes into the AdExchanger studio for a deep dive on SPO and the ways advertisers can use it to optimize... Continue reading »
by Zach Rodgers // November 6th, 2018 //
»
Index Exchange Halts Bid Caching, Used Auction Game For 50% Of Impressions

Following outcry over how it changed programmatic auction rules, Index Exchange has paused bid caching, said CEO Andrew Casale in a letter to clients Monday. The practice accounted for half of all impressions filled by Index Exchange, according to research conducted by Jounce Media and published Monday evening. The fallout from the buy side has been ferocious... Continue reading »
by Sarah Sluis // August 20th, 2018 //
»
Attribution Blind Spots Are Eating Your Performance

“The Sell Sider” is a column written for the sell side of the digital media community.  Today's column is written by Chris Kane, founder at Jounce Media. Marketers who measure website traffic, online sales, app installs or even offline sales all take a fundamentally similar approach to attribution. For each conversion event, they capture a... Continue reading »
by AdExchanger // March 2nd, 2018 //
»
Blaming Programmatic: Snapchat Goes To An Old Publisher Script

When Snap reported disappointing earnings on Tuesday, it said revenue was constrained by its shift from a direct sales model to a programmatic, auction-based model. Snap’s excuse mimics one that publishers used in the early days of programmatic to explain their revenue shortfalls, and it doesn’t fully take into account immaturities and nuances in Snap’s... Continue reading »
by Alison Weissbrot // November 9th, 2017 //
»
Walled Gardens Pave The Way For Server-Side Measurement

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Chris Kane, founder at Jounce Media. Chris will present "Server-Side Attribution" at AdExchanger's upcoming PROGRAMMATIC I/O New York conference on October 25-26. The growing power of walled gardens isn’t all bad for the rest of the media world. Facebook,... Continue reading »
by AdExchanger // September 29th, 2017 //
»
With Latest Safari Release, Apple Fixes Its Cookie Glitch

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Kane, founder at Jounce Media. For years, Apple’s Safari browser has endeavored to prevent advertising technology companies from tracking user web browsing behavior via cookies. And for years, ad tech... Continue reading »
by AdExchanger // June 23rd, 2017 //
»
What Your Data Half-Life Says About Your Risk Tolerance

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Chris Kane, founder at Jounce Media. AppNexus CEO Brian O’Kelly recently published an authoritative breakdown of the multiple routes by which publishers unintentionally leak data into the hands of bad actors. In the post,... Continue reading »
by AdExchanger // March 3rd, 2017 //
»
The Performance Imperative

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Chris Kane, founder at Jounce Media. Marketers love innovation. They love breakthrough design and taking creative risks. They love emerging channels and experimental formats. CFOs do not. CFOs love efficient deployment of capital. They... Continue reading »
by AdExchanger // December 7th, 2016 //
»
The Data Leakage Balancing Act

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Chris Kane, founder at Jounce Media. Publishers are right to be worried about data leakage. Selling through RTB pipes exposes a wealth of publisher data that rogue buyers can exploit for audience insights, modeling... Continue reading »
by AdExchanger // October 7th, 2016 //
»

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