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»Jounce Media

Marketers Face A Radically New Supply Landscape In CTV

With the massive shift to streaming throughout the past year, connected TV (CTV) represents the next wave of growth in programmatic buying. In 2021, $9.5 billion of television advertising is going to be traded through programmatic auctions powered by DSPs and ad exchanges. The open internet, by contrast, will be a $56 billion category this... Continue reading »
by Tony Rifilato // May 21st, 2021 //
»
Chris Kane, founder, Jounce Media
Lessons Learned From SPO 1.0

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Kane, founder at Jounce Media. Depending on when you start the clock, we’re now two to three years into the first wave of supply path optimization (SPO). Here’s what we’ve learned... Continue reading »
by AdExchanger // February 2nd, 2021 //
»
Google Releases Incomplete Version Of Its Sellers.json File

Google released a beta version of its sellers.json file last week, just before the Q2 deadline it promised at the beginning of this year. Sellers.json is a transparency tool to help buyers distinguish between direct sellers versus intermediaries and resellers. Yet, only 5% of Google’s sellers.json files are complete, according to data from programmatic consultancy... Continue reading »
by Sarah Sluis // June 17th, 2020 //
»
Plagiarized Content Still Eluding Ad Tech Filters; DOJ Moves Ahead With Google Ad Investigation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Day Of Reckoning The Justice Department is plodding ahead with an investigation into Google’s dominance of online advertising, including allegations that the tech giant abuses its control over search advertising to harm competitors, two people familiar with the investigation told The New York Times.... Continue reading »
by AdExchanger // May 19th, 2020 //
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Turning Off A Supply Source Is More Complicated Than It Seems

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Berkowitz, solutions architect at Jounce Media. In the age of supply-path optimization (SPO), marketers are more deeply evaluating how their bids reach publishers, and many brands and agencies are... Continue reading »
by AdExchanger // May 5th, 2020 //
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A Marketer's Wish List For Supply-Path Transparency

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Epstein, engagement manager at Jounce Media. The near-universal deployment of publisher ads.txt and app-ads.txt files and the equally wide deployment of exchange sellers.json files brings a much needed dose... Continue reading »
by AdExchanger // March 6th, 2020 //
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Podcast: The Information Advantage

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Jounce Media founder Chris Kane gave a popular presentation at Programmatic IO New York on the buzzy discipline of supply-path optimization (SPO). In this episode, Kane comes into the AdExchanger studio for a deep dive on SPO and the ways advertisers can use it to optimize... Continue reading »
by Zach Rodgers // November 6th, 2018 //
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Index Exchange Halts Bid Caching, Used Auction Game For 50% Of Impressions

Following outcry over how it changed programmatic auction rules, Index Exchange has paused bid caching, said CEO Andrew Casale in a letter to clients Monday. The practice accounted for half of all impressions filled by Index Exchange, according to research conducted by Jounce Media and published Monday evening. The fallout from the buy side has been ferocious... Continue reading »
by Sarah Sluis // August 20th, 2018 //
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Attribution Blind Spots Are Eating Your Performance

“The Sell Sider” is a column written for the sell side of the digital media community.  Today's column is written by Chris Kane, founder at Jounce Media. Marketers who measure website traffic, online sales, app installs or even offline sales all take a fundamentally similar approach to attribution. For each conversion event, they capture a... Continue reading »
by AdExchanger // March 2nd, 2018 //
»
Blaming Programmatic: Snapchat Goes To An Old Publisher Script

When Snap reported disappointing earnings on Tuesday, it said revenue was constrained by its shift from a direct sales model to a programmatic, auction-based model. Snap’s excuse mimics one that publishers used in the early days of programmatic to explain their revenue shortfalls, and it doesn’t fully take into account immaturities and nuances in Snap’s... Continue reading »
by Alison Weissbrot // November 9th, 2017 //
»
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