• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Subscribe //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»DoubleClick For Publishers

This Is What The DOJ Is Thinking As It Preps Its Antitrust Case Against Google

Department of Justice lawyers have interviewed numerous buy- and sell-side companies since kicking off an antitrust probe of Google’s business practices roughly a year ago. “They know their shit now,” said one ad tech executive who’s had multiple calls and exchanged a flurry of emails with DOJ attorneys since October. “The early calls were about... Continue reading »
by Allison Schiff // June 2nd, 2020 //
»
Google’s GDPR Consent Tool Will Limit Publishers To 12 Ad Tech Vendors

Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB Europe GDPR Transparency and Consent steering committee, and its approach could spell trouble for media and ad tech companies. The consent gathering tool, called “Funding Choices,” is in beta with some DoubleClick for Publishers (DFP)... Continue reading »
by James Hercher // May 3rd, 2018 //
»
OpenX Plays A Game Of Inches For SSP Supremacy

Supply-side platforms (SSPs) such as OpenX, Rubicon Project and PubMatic are under heavy pressure to increase value for publishers who pay a premium to use their technologies. “The fact that SSPs are positioned on the sell side after much of the transaction value has been extracted by other intermediaries puts more pressure on their margins... Continue reading »
by Chris Swanicke // August 6th, 2014 //
»
With Display Rising, Along With Facebook, Google Aims Newest Ad Tools At Publishers

After years of courting the demand side with all sorts of tools aimed at marketers, small businesses and media buyers, Google is paying a little more attention to its publisher partners on the supply side. The latest offering is Audience Extension from DoubleClick For Publishers and was announced by Google's Neal Mohan at yesterday's Ad... Continue reading »
by David Kaplan // September 19th, 2012 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Opens Its Black Box And Shares Fees Across DV360, Google Ads And Google Ad Manager
  • Trade Groups Say IOS 14 Not Compatible With GDPR; Pinterest Under SEO Scrutiny
  • How Publishers And Advertisers Can Work Together To Prepare For The Cookieless Future
  • Meet Magnite, The Post-Merger Name For Rubicon Project And Telaria
  • Papa John’s On The Facebook Boycott, Product Launches During A Pandemic – And Why Digital OOH Can Still Work Right Now
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved