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»DoubleClick For Publishers

Google’s GDPR Consent Tool Will Limit Publishers To 12 Ad Tech Vendors

Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB Europe GDPR Transparency and Consent steering committee, and its approach could spell trouble for media and ad tech companies. The consent gathering tool, called “Funding Choices,” is in beta with some DoubleClick for Publishers (DFP)... Continue reading »
by James Hercher // May 3rd, 2018 //
»
OpenX Plays A Game Of Inches For SSP Supremacy

Supply-side platforms (SSPs) such as OpenX, Rubicon Project and PubMatic are under heavy pressure to increase value for publishers who pay a premium to use their technologies. “The fact that SSPs are positioned on the sell side after much of the transaction value has been extracted by other intermediaries puts more pressure on their margins... Continue reading »
by Chris Swanicke // August 6th, 2014 //
»
With Display Rising, Along With Facebook, Google Aims Newest Ad Tools At Publishers

After years of courting the demand side with all sorts of tools aimed at marketers, small businesses and media buyers, Google is paying a little more attention to its publisher partners on the supply side. The latest offering is Audience Extension from DoubleClick For Publishers and was announced by Google's Neal Mohan at yesterday's Ad... Continue reading »
by David Kaplan // September 19th, 2012 //
»

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