What Publishers Need To Know About Floor Pricing
At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their flooring strategies.
At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their flooring strategies.
Setting price floors can unlock additional revenue. But only by setting the “right” floor for any given impression can you increase and not harm yield.