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»Google Chrome

To Thrive In 2022, Media Buyers Must Reassess Their Marketing Strategies Now

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Turner, head of ad product for RED at The Washington Post. For the digital advertising industry, 2019 was a year publishers, media buyers and ad tech vendors spent predicting how... Continue reading »
by AdExchanger // March 3rd, 2020 //
»
Mobile Ad Blocking On The Rise; Google Chrome To Suppress Some Video Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of The Blocks Mobile ad blocking is on the rise. More than 527 million people around the world have an ad blocker installed on their mobile devices, up 64% since 2016, according to a report from PageFair and Blockthrough. In the United States,... Continue reading »
by AdExchanger // February 7th, 2020 //
»
DMPs Aren’t Dead, But They Must Continue To Evolve

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gareth Davies, co-founder at Truth{set}. Google’s announcement to deprecate the Chrome cookie within two years seals the fate of anonymous behavioral data and its underlying identifiers and technology. The move... Continue reading »
by AdExchanger // January 22nd, 2020 //
»
Chrome Is Killing Cookies – But SameSite Still Needs To Be Updated

By 2022, third-party cookies will be obsolete in Chrome. But there’s a more pressing deadline looming that advertisers need to prepare for: SameSite. Beginning on Feb. 4, Chrome will stop supporting cross-site third-party cookie sharing by default. Third-party cookies that aren’t secure – as in, accessed over HTTPS – and also properly labeled using the... Continue reading »
by Allison Schiff // January 21st, 2020 //
»
A World Without One-to-One Targeting

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Was it just three days ago that Google Chrome told the world that come 2022, it would block third-party cookies by default? Already a tsunami of coverage and analyses has resulted, much of it wondering about the negative... Continue reading »
by Zach Rodgers // January 17th, 2020 //
»
Publishers Sense Opportunity As Chrome Drops Third-Party Cookies

With Chrome bidding farewell to third-party cookies, publishers predict a steep rise in use – and value – of their first-party data. Media companies with their own audiences and direct-to-consumer relationships expect power to accrue to them. And many publishers already have a head start. With Apple’s Safari browser blocking cookies for about 30% of... Continue reading »
by Sarah Sluis // January 16th, 2020 //
»
What’s In Google’s Privacy Sandbox? Nothing, For Now

Google plans to phase out third-party cookies by 2022. What will replace them? The answer lies in Google’s Privacy Sandbox, a proposed set of web standards designed to protect privacy while still giving advertisers the ability to target and measure campaigns. In other words, the standards are web browser APIs that will eventually serve as... Continue reading »
by Allison Schiff // January 15th, 2020 //
»
Google Chrome Will Drop Third-Party Cookies In 2 Years

Third-party cookies – the backbone of programmatic advertising – are not long for this world. Google’s Chrome browser will phase them out in two years, according to a Tuesday blog post. Google Chrome is betting that its Privacy Sandbox – the privacy-preserving API first unveiled in August – will over the next two years build... Continue reading »
by Sarah Sluis // January 14th, 2020 //
»
Google Will Limit Cross-Site Tracking In Chrome By Default Starting In February

Is Google planning its own version of Safari’s Intelligent Tracking Prevention? Never say never. Google is less than two months away from instituting a policy change within the next iteration of Chrome that will severely limit cross-site cookie sharing, and most ad tech companies seem blithely unaware. Starting Feb. 4, and to coincide with the... Continue reading »
by Allison Schiff // December 12th, 2019 //
»
Everything You Need To Know About DNS Encryption – And Why Google May Not Be Doing Evil

Google’s Chrome and Mozilla’s Firefox are both separately advocating the move to a new encrypted internet protocol called DNS over HTTPS aimed at improving cybersecurity on the web. But internet service providers (ISPs) are up in arms, and Congress is dubious of the motivation, at least in Google’s case. What’s going on and what does... Continue reading »
by Allison Schiff // October 8th, 2019 //
»
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