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»Google Chrome

A World Without One-to-One Targeting

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Was it just three days ago that Google Chrome told the world that come 2022, it would block third-party cookies by default? Already a tsunami of coverage and analyses has resulted, much of it wondering about the negative... Continue reading »
by Zach Rodgers // January 17th, 2020 //
»
Publishers Sense Opportunity As Chrome Drops Third-Party Cookies

With Chrome bidding farewell to third-party cookies, publishers predict a steep rise in use – and value – of their first-party data. Media companies with their own audiences and direct-to-consumer relationships expect power to accrue to them. And many publishers already have a head start. With Apple’s Safari browser blocking cookies for about 30% of... Continue reading »
by Sarah Sluis // January 16th, 2020 //
»
What’s In Google’s Privacy Sandbox? Nothing, For Now

Google plans to phase out third-party cookies by 2022. What will replace them? The answer lies in Google’s Privacy Sandbox, a proposed set of web standards designed to protect privacy while still giving advertisers the ability to target and measure campaigns. In other words, the standards are web browser APIs that will eventually serve as... Continue reading »
by Allison Schiff // January 15th, 2020 //
»
Google Chrome Will Drop Third-Party Cookies In 2 Years

Third-party cookies – the backbone of programmatic advertising – are not long for this world. Google’s Chrome browser will phase them out in two years, according to a Tuesday blog post. Google Chrome is betting that its Privacy Sandbox – the privacy-preserving API first unveiled in August – will over the next two years build... Continue reading »
by Sarah Sluis // January 14th, 2020 //
»
Google Will Limit Cross-Site Tracking In Chrome By Default Starting In February

Is Google planning its own version of Safari’s Intelligent Tracking Prevention? Never say never. Google is less than two months away from instituting a policy change within the next iteration of Chrome that will severely limit cross-site cookie sharing, and most ad tech companies seem blithely unaware. Starting Feb. 4, and to coincide with the... Continue reading »
by Allison Schiff // December 12th, 2019 //
»
Everything You Need To Know About DNS Encryption – And Why Google May Not Be Doing Evil

Google’s Chrome and Mozilla’s Firefox are both separately advocating the move to a new encrypted internet protocol called DNS over HTTPS aimed at improving cybersecurity on the web. But internet service providers (ISPs) are up in arms, and Congress is dubious of the motivation, at least in Google’s case. What’s going on and what does... Continue reading »
by Allison Schiff // October 8th, 2019 //
»
Google Chrome Will Protect Programmatic As It Enhances User Privacy

Unlike competing browsers like Mozilla’s Firefox and Apple’s Safari, Google’s Chrome has to strengthen user privacy without undermining online advertising. Chrome walked that razor’s edge when it revealed plans to create a “privacy sandbox” that will increase protections to user privacy without breaking programmatic advertising that funds publisher content. To bolster its position, Google claimed... Continue reading »
by Sarah Sluis // August 22nd, 2019 //
»
The Five Looming Questions About Google Chrome’s New Privacy Rules

Google Chrome is making it easier for its users to block cookies and harder for ad tech companies to do fingerprinting. But Google’s dominant position in online advertising means even small changes will unleash a cat-and-mouse game with ad tech companies, who may choose to sidestep the new restrictions. There’s also the concern that consumers... Continue reading »
by Sarah Sluis // May 10th, 2019 //
»
Google Chrome Dials Up Browser Privacy Protections In Answer To Safari ITP

Google Chrome is increasing its privacy controls for users and will scramble efforts by third parties to identify users via fingerprinting, making it the last major browser to strengthen its privacy protections for users. The changes, formally unveiled during the Google I/O event Tuesday, will roll out in coming months. Chrome will make it easier... Continue reading »
by Sarah Sluis // May 7th, 2019 //
»
What Would Google Chrome’s Version of ITP Look Like?

If Google Chrome follows Apple’s ITP and Firefox’s ETP to create a cookie blocker that limits third-party tracking, what would it look like? Google is considering its options, according to an article by AdWeek that said multiple teams at the company – not just its advertising division – are contemplating how to limit third-party data... Continue reading »
by Sarah Sluis // March 29th, 2019 //
»

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