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»Google Chrome

The Big Story: The Lingering Third-Party Cookie

You could argue third-party cookies are already stale – but they just won’t go away. Google just extended their expiration date for another year to the end of 2024. The optimist’s take (glass of milk half full): Privacy Sandbox proposals will have more time to develop. Trials with millions of browser users will start this year,… Continue reading »
by Sarah Sluis // July 28th, 2022 //
»
Google In The News; Comcast Considers A New Smart TV For Its Living Room

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Googling Through The Headlines Google flooded the zone with news and interviews this week.  On the transparency front, one announcement that will impact ad tech is Google Ad Manager’s new “Revenue Verification Report.” GAM, the Google SSP, will look into buy-side gross revenue… Continue reading »
by AdExchanger // July 28th, 2022 //
»
Who Are The Winners – And Losers – If Google Spins Off Its Ad Business?

Google may have a solution to the antitrust regulatory pressure it’s facing from governments around the world: a proactive spinoff. Alphabet, Google’s parent company, is exploring splitting Google’s digital ad business into a separate entity under the Alphabet umbrella, according to a report by the Wall Street Journal. The separate entity would likely include Google’s… Continue reading »
by Anthony Vargas // July 13th, 2022 //
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What’s Really Going On In The Privacy Sandbox?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, SVP of strategy, Salesforce Marketing Cloud.  “I said ‘Hey, what’s going on?’” – 4 Non Blondes Back in 1994, when a 23-year-old Netscape engineer single-handedly enabled third-party cookies… Continue reading »
by AdExchanger Guest Columnist // February 15th, 2022 //
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Meet Topics API, Google’s Latest Addition To The Privacy Sandbox (It’s Basically FLoC 2.0)

Sorry, ornithophiles, the next version of the Federated Learning of Cohorts (FLoC) proposal doesn’t have a bird name. On Tuesday, just a few days after filing a motion to dismiss the state AG-led antitrust lawsuit against its advertising business, Google announced Topics, a new proposal for the Privacy Sandbox that replaces the FLoC API, which is… Continue reading »
by Allison Schiff // January 25th, 2022 //
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Will The Cookie Ever Crumble?; There’s More Than One System1

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Cutters A coalition of large German advertisers and Axel Springer, the biggest German publisher, are petitioning the EU legislature to stop Google from removing third-party cookies in Chrome, the Financial Times reports.  Chrome already delayed cookie deprecation from Q2 this year to the… Continue reading »
by AdExchanger // January 25th, 2022 //
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Google’s Slow March To Privacy Protection; PayPal Eyes Pinterest

Party Like It’s 95 Google Chrome 95, the latest browser version, was released from beta on Wednesday. It won’t make marketers quake in their boots, but this is the first version of Chrome that will allow people to opt in to a reduced user-agent string, which is the data passed to a site operator regarding… Continue reading »
by AdExchanger // October 21st, 2021 //
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AG Expands Antitrust Suit Against Amazon; Apple Products Feature Heavily On Apple TV Plus

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Party Line The Washington DC Attorney General’s office expanded its antitrust suit against Amazon. The complaint initially targeted Amazon’s third-party seller policies and now also encompasses first-party seller deals. The crux of the AG’s case against Amazon’s first-party seller policies is the “Minimum… Continue reading »
by AdExchanger // September 14th, 2021 //
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Amazon Ad Exec Jumps To Uber; Chrome Causing ‘Publisher Angst’

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. They See Me Rollin’ Uber tapped former Sizmek CEO and Amazon ad exec Mark Grether to lead its advertising business, Business Insider reports. Poaching Grether is a big deal for Uber as it stands up a global advertising strategy. Though Uber’s ad revenue isn’t… Continue reading »
by AdExchanger // September 3rd, 2021 //
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Safari Trails Browser Operators; Amazon Slapped With Record GDPR Fine

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Just Browsing The only browser operators with the resources and potential building blocks to compete with Google Chrome are Microsoft Edge (which is built on Chrome’s open-source code) and Apple’s Safari WebKit. So really that just leaves Safari. And Apple has given up on… Continue reading »
by AdExchanger // August 2nd, 2021 //
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