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Connect

»Google Chrome

Google’s Slow March To Privacy Protection; PayPal Eyes Pinterest

Party Like It’s 95 Google Chrome 95, the latest browser version, was released from beta on Wednesday. It won’t make marketers quake in their boots, but this is the first version of Chrome that will allow people to opt in to a reduced user-agent string, which is the data passed to a site operator regarding... Continue reading »
by AdExchanger // October 21st, 2021 //
»
AG Expands Antitrust Suit Against Amazon; Apple Products Feature Heavily On Apple TV Plus

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Party Line The Washington DC Attorney General’s office expanded its antitrust suit against Amazon. The complaint initially targeted Amazon’s third-party seller policies and now also encompasses first-party seller deals. The crux of the AG’s case against Amazon’s first-party seller policies is the “Minimum... Continue reading »
by AdExchanger // September 14th, 2021 //
»
Amazon Ad Exec Jumps To Uber; Chrome Causing 'Publisher Angst'

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. They See Me Rollin’ Uber tapped former Sizmek CEO and Amazon ad exec Mark Grether to lead its advertising business, Business Insider reports. Poaching Grether is a big deal for Uber as it stands up a global advertising strategy. Though Uber’s ad revenue isn’t... Continue reading »
by AdExchanger // September 3rd, 2021 //
»
Safari Trails Browser Operators; Amazon Slapped With Record GDPR Fine

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Just Browsing The only browser operators with the resources and potential building blocks to compete with Google Chrome are Microsoft Edge (which is built on Chrome’s open-source code) and Apple’s Safari WebKit. So really that just leaves Safari. And Apple has given up on... Continue reading »
by AdExchanger // August 2nd, 2021 //
»
Comic: Cookie Doctor

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // July 23rd, 2021 //
»
Comic: Privacy Theater

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // July 16th, 2021 //
»
Rachel Parkin CafeMedia
What the Delay to the End of Third-Party Cookies Means for Advertisers

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. Some of us may not have been surprised by last week’s announcement that Google is delaying the deprecation of... Continue reading »
by AdExchanger Guest Columnist // June 28th, 2021 //
»
The Online Advertising Industry Reacts To Chrome’s Cookie Deprecation Delay

Following Google’s announcement on Thursday that Chrome would be delaying its third-party cookie phaseout by almost two years, the overwhelming sentiment across the industry is … relief. Though agency, ad tech and programmatic publisher execs spun confident stories about plans for digital advertising without third-party cookies, that reality was more like a train rushing along... Continue reading »
by James Hercher // June 25th, 2021 //
»
Innovation Labs: Google’s Chetna Bindra Gives The Lowdown On PPIDs, FLoCs And UID

The dust is slowly starting to settle after Google’s announcement in early March that it won’t build new ways to track users or support email-based IDs once third-party cookies are phased out in Chrome. But the industry still has heaps of questions. Will publisher-provided identifiers (PPIDs) be used on YouTube? Will buyers and sellers be... Continue reading »
by Allison Schiff // March 17th, 2021 //
»
What Google Is – And Isn’t Saying – When It Says It Won’t Build Alternative IDs After The Death Of Third-Party Cookies

On Wednesday, Google dropped either a bombshell or a nothingburger (depends who you ask) with its announcement via blog post that it will stop selling ads based on cross-site browsing and third-party cookies. The bigger news, arguably, is that Google will explicitly not support and perhaps even take steps to hinder industry identity initiatives, such... Continue reading »
by Allison Schiff // March 4th, 2021 //
»
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