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»header bidding

Freestar CEO Kurt Donnell Details Acquisition of Google AMP Monetization Specialist

Ad management solutions provider Freestar announced Wednesday that it acquired UK-based Google AMP monetization company Triple13. Terms of the deal were not made public. However, in a conversation with AdExchanger, Freestar CEO Kurt Donnell disclosed that the deal was fully funded from Freestar’s balance sheet. Freestar will be adding all 15 of Triple13’s employees to... Continue reading »
by Anthony Vargas // December 1st, 2021 //
»
Dominance And Collusion: Inside The Unredacted Antitrust Lawsuit Against Google’s Ad Tech Business

On Friday, a New York judge unsealed most of the Texas-led antitrust lawsuit against Google – and the devil is in the unredacted details. According to the judge, P. Kevin Castel, Google’s argument that the filing needed to be redacted for privacy reasons didn't hold water. The multistate suit alleges anticompetitive ad tech policies and... Continue reading »
by Allison Schiff // October 25th, 2021 //
»
Premesh Purayil Freestar
How Footer Bidding Can Be A Tool To Navigate Core Web Vitals

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Premesh Purayil, CTO, Freestar. As we all know, Google’s Core Web Vitals scores and related changes to search result prioritization have thrust site speed and user experience to the forefront for all publishers.  Ask... Continue reading »
by AdExchanger Guest Columnist // August 13th, 2021 //
»
Google Commits To A More Level Ad Tech Playing Field In Big Antitrust Settlement With France

No more laissez-faire. Google has agreed to pay a $268 million fine and make changes to its advertising business to settle a precedent-setting anticompetition case in France. The settlement, announced on Monday, was reached with the Autorité de la Concurrence (ADLC), France’s competition authority, and marks the first time that an antitrust regulator has been... Continue reading »
by Allison Schiff // June 7th, 2021 //
»
Lawmakers Skewer Google On Margins And Market Dominance During Senate Antitrust Hearing

Google got grilled. The questions from lawmakers were more pointed – and en pointe – than ever at a hearing hosted by the Senate antitrust subcommittee Tuesday looking into Google’s dominance in the online advertising space. They discussed the intricacies of Google’s tech stack and the functioning of the ad tech ecosystem at large with... Continue reading »
by Allison Schiff // September 16th, 2020 //
»
In-App Bidding Gathers Steam, But Adoption Looks Nothing Like Header Bidding On The Web

Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as more app publishers test in-app bidding and see significant lifts in ARPDAU (average revenue per daily user). “Publishers are pushing their ad networks to get into bidding, and we’re beginning to see a snowball effect,”... Continue reading »
by Allison Schiff // August 21st, 2020 //
»
Freestar Acquires Chocolate’s App Mediation Tech And Expands Into The App World

Ad management firm Freestar said Tuesday it has acquired Chocolate’s app mediation platform so it can serve more mobile app publishers. Terms were not disclosed. Freestar is largely a services company that performs tasks such as setting up header bidding and optimizing yield for about 400 desktop and mobile web publishers. But the fast-growing company... Continue reading »
by Sarah Sluis // July 28th, 2020 //
»
The Big Story: Dream A Little (Bid) Stream

Programmatic auction dynamics can be arcane, even for the most technical among us. Google has Open Bidding (nee Exchange Bidding), Amazon’s got Transparent Ad Marketplace (TAM) and Prebid predates them both, not to mention a host of other wrappers on the scene. But what do buyers, exchanges and publishers have to say – and, more... Continue reading »
by Allison Schiff // November 21st, 2019 //
»
Rubicon Project Buys Header Bidding Tech Startup RTK.io For $11 Million

Rubicon Project acquired header bidding management and analytics platform RTK.io for $11 million in cash on Monday. The plan is to integrate RTK.io’s tech and analytics functionality into Rubicon Project’s Demand Manager product by the first half of next year. “This will accelerate our vision to be a leader in the Prebid managed service business,”... Continue reading »
by Sarah Sluis // October 21st, 2019 //
»
Wise Publishing Gets Wise To Latency Reduction

Slow-loading ads are still a perennial problem for publishers. Wise Publishing, a Toronto-based publisher of personal finance content with around 5 million monthly unique visitors, acquires a significant portion of its traffic through paid channels. But if an ad loads slowly and a visitor leaves, so does that monetization opportunity. “Dealing with latency is incredibly... Continue reading »
by Allison Schiff // July 23rd, 2019 //
»
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