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»header bidding

Rubicon Project Executes On Turnaround Plan In Q2

Rubicon Project beat its Q2 revenue expectations, sending the stock up 15% in after-hours trading Wednesday. Rubicon Project is still in the middle of steering a huge ship out of danger: It’s burning cash faster than it can increase ad spend on its platform, the result of cutting buyer fees from the platform in November.... Continue reading »
by Sarah Sluis // August 1st, 2018 //
»
Header Bidding Will Force Positive Changes On Private Marketplaces

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Michael Lehman, vice president of supply at TripleLift. The original promise of PMPs was impossibly compelling: Marry the high CPMs, large revenues and control of direct sales with the efficiency and data of programmatic... Continue reading »
by AdExchanger // August 1st, 2018 //
»
PubNative Intros A Hybrid Approach To Mobile Header Bidding

Header bidding-like tech is starting to pick up steam on mobile, but it’s still mostly SDK-based, which brings added latency along with the revenue bump. On Thursday, mobile monetization platform PubNative released a hybrid server-side/client-side header bidding tool to help publishers bring in more dough without messing up the UX. Dubbed HyBid, the solution allows... Continue reading »
by Allison Schiff // June 28th, 2018 //
»
In-App Header Bidding Is Hot. Next Up: Facebook

Facebook is hopping into in-app header bidding. Starting Wednesday, publishers can include Audience Network inventory in their in-app unified auctions. All formats will be available, including display, native and video. Facebook joins a long list of other platforms that have gotten jiggy with in-app header bidding in recent months, including Google’s AdMob, Oath, MoPub and... Continue reading »
by Allison Schiff // June 6th, 2018 //
»
Mobile Header Bidding Is On The Rise, And In-App Waits In The Wings

Header bidding-enabled ad spend is on the upswing thanks to mobile. And though it’s still early days for in-app header bidding adoption, that train’s just about ready to leave the station. The number of mobile impressions transacted through unified auction technology increased more than 110% year over year in the first quarter of 2018, according... Continue reading »
by Allison Schiff // May 23rd, 2018 //
»
Former MoPub Execs Launch MAX, A Solution For In-App Header Bidding

MoPub co-founder and former CEO Jim Payne is getting his next startup off the ground with MAX, a platform that helps mobile publishers sell programmatically. The company launched Thursday following around six months of beta-testing with a $3.5 million seed round led by Payne’s investment fund, Breakpoint Capital, and a handful of angels. They include... Continue reading »
by Allison Schiff // April 26th, 2018 //
»
AppLovin To Hit A $1 Billion Run Rate Within The Year – But It’s Still Business As Usual

AppLovin is one of the most well-funded indie ad platforms out there – and it’s growing like a weed. The mobile ad network last year received $841 million in debt financing from Chinese private equity firm Orient Hontai Capital. In 2014, AppLovin raised just $4 million in seed funding. Originally, Orient Hontai had intended to acquire a majority... Continue reading »
by Allison Schiff // March 30th, 2018 //
»
Penske Media Pilots ‘Player Bidding’ With SpotX And JW In A Bid To Boost Video Revenue

Penske Media, the publisher of WWD, Variety and IndieWire and majority owner of Wenner Media, is doubling down on video across its portfolio. Its formats range from snackable, short-form clips and pre-roll to text-based video and more cinematic, long-form series. Although Penske’s video mix is diversified, monetizing that inventory to its fullest potential can be... Continue reading »
by Kelly Liyakasa // February 12th, 2018 //
»
MoPub Is Working On Its Answer To In-App Header Bidding

In-app header bidding is coming to MoPub. On Tuesday, the Twitter-owned mobile ad exchange started testing an advanced bidding solution to replace the app ads waterfall with a unified auction. Roughly a dozen publishers are testing the solution. The closed alpha test does not have a set end date. Until now, advertisers could buy MoPub... Continue reading »
by Allison Schiff // January 16th, 2018 //
»
InMobi Acquires AerServ For $90 Million To Get A Leg Up On In-App Header Bidding

Mobile ad network and Indian unicorn InMobi paid $90 million for mobile video monetization platform AerServ in a bid to build a header bidding solution for apps. The deal, announced Wednesday, will bring together their respective programmatic exchanges to create “fair auction dynamics for in the in-app space,” said Abhay Singhal, InMobi’s CRO and co-founder.... Continue reading »
by Allison Schiff // January 10th, 2018 //
»
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