CRM

Snapchat probably isn’t the first thing you think of when you hear “CRM,” but Snap is trying to change that.

With the growing number of social media users paying for a premium and often ad-free service, how can marketers engage these audiences?

Randomized controlled trials are the best source of evidence of cause-and-effect relationships, including advertising’s impact on sales. Imagine the potential for conducting geo experiments using ZIP codes instead of DMAs.

VIA Rail and The Globe and Mail are combining their first-party data sets to create bespoke ad targeting audiences in partnership with data clean room provider Optable.

Admiral, a startup that first got its start with ad block recovery tools, announced the close of a $19 million growth equity and debt funding round on Wednesday.

In today’s newsletter: Adalytics reveals Forbes was running a separate MFA sub-domain; The New York Times seeks to use attention benchmarking to validate its premium publisher status; and Google is reportedly looking to buy HubSpot.

Jessica Padula describes how Nespresso attracts Gen Z customers who are “obsessed with coffee” via brand events, a strong CRM program and Reddit.

Einstein 1 is a new Salesforce platform that makes it easier for companies to build AI-powered apps and experiences, including through a conversational AI assistant. Because talking to your data is a thing now.

To make sense of changes to mobile campaign reporting, marketers need to understand postbacks ­– the most essential element of mobile attribution.

StackAdapt’s integration with HubSpot’s CRM lets Add3 retarget interested customers without relying on third-party cookies and reduces retargeting costs by allowing Add3 to focus on more qualified leads.