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»CIMM

How Interoperability Can Help Solve CTV Measurement Feuds

The growth of connected TV advertising isn’t simmering down anytime soon – but the lack of an industrywide standard for campaign measurement is making it a rocky road. Several executives at AdMonsters’ Ops conference in New York City discussed how interoperability between TV publishers can help solve for some of the standstills stemming from the lack of consensus.
by Alyssa Boyle // June 9th, 2022 //
»
Yahoo Launches ID-Free Targeting; Roku May Get Into TV Manufacturing

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ya-Who’s There?  Yahoo (which is back, in case you haven’t heard) launched an ID-free targeting solution on Thursday. The company has a proprietary ID, which it calls the Yahoo ConnectID. But even today, 30% of ad impressions carry no advertising ID, Yahoo says… Continue reading »
by AdExchanger // February 18th, 2022 //
»
The Four Data Sets You’ll Need For Effective Converged TV Measurement

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). The distribution of “premium” content across multiple platforms – from linear TV to VOD to digital video and CTV streaming… Continue reading »
by AdExchanger Guest Columnist // December 20th, 2021 //
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Is A Single Source Cross-Media Measurement Panel Possible – And Do We Need It?

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). With the ever-increasing availability of larger and more granular media exposure data sets, one of the primary questions in cross-platform… Continue reading »
by AdExchanger Guest Columnist // November 1st, 2021 //
»
Nielsen’s Shaky MRC Accreditation Could Accelerate Use Of Alt Currencies

Nielsen’s potential loss of its accreditation by the Media Rating Council as early as this week could fuel greater adoption of alternative measurement currencies that use advanced data and analytics rather than the traditional panel-based surveys the measurement giant is known for. Nielsen has long been accused of undercounting TV viewership. Recently, networks have expressed… Continue reading »
by Tony Rifilato // August 17th, 2021 //
»
To Make TV Attribution Better, We Need To All Get On The Same Page

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Attribution, or the measurement and assignation of an outcome following an ad exposure, has revolutionized media planning and buying with the promise of being… Continue reading »
by AdExchanger // December 4th, 2020 //
»
The Pandemic Underscores The Need For A Unified Approach To TV And Video Measurement

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). The dramatic shifts in TV and premium video viewership driven by the COVID-19 crisis has confirmed that consumers care more about what… Continue reading »
by AdExchanger // June 25th, 2020 //
»
It’s Key To Study Existing TV Attribution Practices

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Thanks to the glaring lack of standardization across the industry, TV attribution providers working with advertisers and agencies offer various… Continue reading »
by AdExchanger // February 11th, 2020 //
»
TV In The 2020s: Addressability, Streaming And Better Ad Experiences

The 2010s was a decade of tectonic shifts for the TV industry. Linear TV networks can no longer avoid the digital revolution. As eyeballs shift to streaming platforms and buyers demand more automation and better measurement, new players, like Hulu and Roku, have risen as prime media sellers, while broadcasters evolve their businesses to capture… Continue reading »
by Alison Weissbrot // December 27th, 2019 //
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Addressing The Kinks Of Addressable TV

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Wouldn’t it be nice to have one TV platform for advertisers to use that competes with Google and Facebook? While… Continue reading »
by AdExchanger // November 27th, 2019 //
»
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