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»CIMM

There’s An Upside To Sharing Our Data

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Smart marketers today are trying to understand the impact of their advertising across a fragmented ecosystem of platforms. In particular, we want to... Continue reading »
by AdExchanger // September 26th, 2019 //
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To Get The Outcomes Measurement They Want, Marketers Need To Speak Up

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Outcomes-based measurement is redefining advertising. GSK recently launched a self-optimizing outcomes-based digital-out-of-home campaign informed by real-time data. This follows announcements earlier this year by A+E... Continue reading »
by AdExchanger // July 1st, 2019 //
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As Outcome-Based Measurement Advances, Industry And Vendors Must Align

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). This upfront, the focus is on outcomes. As presentations continue, the role of outcome-based measurement – whether for attribution or... Continue reading »
by AdExchanger // April 4th, 2019 //
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Buyers And Broadcasters Are Impatient, But Recognize Nielsen And Comscore Have ‘A Tough Road’

Nielsen and Comscore take a lot of heat for moving too slowly and failing to provide the sort of cross-channel measurement buyers and sellers say they crave. But cut ’em some slack, said Beth Rockwood, SVP of portfolio research at Turner. “Both Nielsen and Comscore have made good advances in the last year and they’re... Continue reading »
by Allison Schiff // February 8th, 2019 //
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Advertisers And Media Companies: It’s Time To Embed Identifiers In Your Video Assets

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). When buying a product, the cashier scans the barcode, and the name and price of the item pops up immediately,... Continue reading »
by AdExchanger // May 3rd, 2018 //
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To Advance Data Quality, The First Step Is Best Taken Together

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). As 2018 gets underway, there is one issue that should be at the top of everyone’s... Continue reading »
by AdExchanger // January 17th, 2018 //
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Advertisers Distrust Data. Will Labeling Solve The Problem?

Most marketers don’t trust the data they’re using and they have no simple way to assess its quality. Of the 80% of advertisers that use audience insights, only 33% say they “completely trust them,” according to a study released Wednesday by research firm Advertiser Perceptions, which surveyed roughly 200 advertisers. Just one-third of advertisers fully... Continue reading »
by Allison Schiff // September 27th, 2017 //
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GroupM’s Rino Scanzoni Calls For Better Cross-Platform Metrics

TV viewership is fragmenting faster than the advertising industry’s ability to adapt to it all. And advertisers bracing for the 2017 upfront season aren’t entirely satisfied with the big measurement companies. Consider Nielsen’s delayed Total Content Ratings product and comScore’s accounting snafu and anticipated delisting. “People are in dispute about what the measurement process should be,”... Continue reading »
by Kelly Liyakasa // February 17th, 2017 //
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Audience Guarantees, Purchase Data Color NBC, ESPN Upfront Conversations

Advertisers are no longer interested in hitting demo targets alone and, leading into upfronts, media companies are baking behavioral and audience-based guarantees into their sales pitches. Buy- and sell-side parties want to link TV programs with purchase propensity to determine whether a media exposure helped loosen purse strings. “We’re seeing more demand to bring together business... Continue reading »
by Kelly Liyakasa // April 23rd, 2015 //
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Why ComScore Needs WPP’s Investment To Take On Nielsen

Digital measurement company comScore needed WPP’s investment in order to rival Nielsen in cross-platform ratings, according to one comScore partner. Although Nielsen dominates linear TV measurement, its push toward a “Total Audience” rating will improve its mobile Online Campaign Ratings tool, launched last summer. ComScore, in lockstep, rolled out a cross-platform tool in January to... Continue reading »
by Kelly Liyakasa // February 27th, 2015 //
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