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»CIMM

To Make TV Attribution Better, We Need To All Get On The Same Page

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Attribution, or the measurement and assignation of an outcome following an ad exposure, has revolutionized media planning and buying with the promise of being... Continue reading »

by AdExchanger // December 4th, 2020 //
»
The Pandemic Underscores The Need For A Unified Approach To TV And Video Measurement

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). The dramatic shifts in TV and premium video viewership driven by the COVID-19 crisis has confirmed that consumers care more about what... Continue reading »

by AdExchanger // June 25th, 2020 //
»
It’s Key To Study Existing TV Attribution Practices

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Thanks to the glaring lack of standardization across the industry, TV attribution providers working with advertisers and agencies offer various... Continue reading »

by AdExchanger // February 11th, 2020 //
»
TV In The 2020s: Addressability, Streaming And Better Ad Experiences

The 2010s was a decade of tectonic shifts for the TV industry. Linear TV networks can no longer avoid the digital revolution. As eyeballs shift to streaming platforms and buyers demand more automation and better measurement, new players, like Hulu and Roku, have risen as prime media sellers, while broadcasters evolve their businesses to capture... Continue reading »

by Alison Weissbrot // December 27th, 2019 //
»
Addressing The Kinks Of Addressable TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Wouldn't it be nice to have one TV platform for advertisers to use that competes with Google and Facebook? While... Continue reading »

by AdExchanger // November 27th, 2019 //
»
There’s An Upside To Sharing Our Data

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Smart marketers today are trying to understand the impact of their advertising across a fragmented ecosystem of platforms. In particular, we want to... Continue reading »

by AdExchanger // September 26th, 2019 //
»
To Get The Outcomes Measurement They Want, Marketers Need To Speak Up

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Outcomes-based measurement is redefining advertising. GSK recently launched a self-optimizing outcomes-based digital-out-of-home campaign informed by real-time data. This follows announcements earlier this year by A+E... Continue reading »

by AdExchanger // July 1st, 2019 //
»
As Outcome-Based Measurement Advances, Industry And Vendors Must Align

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). This upfront, the focus is on outcomes. As presentations continue, the role of outcome-based measurement – whether for attribution or... Continue reading »

by AdExchanger // April 4th, 2019 //
»
Buyers And Broadcasters Are Impatient, But Recognize Nielsen And Comscore Have ‘A Tough Road’

Nielsen and Comscore take a lot of heat for moving too slowly and failing to provide the sort of cross-channel measurement buyers and sellers say they crave. But cut ’em some slack, said Beth Rockwood, SVP of portfolio research at Turner. “Both Nielsen and Comscore have made good advances in the last year and they’re... Continue reading »

by Allison Schiff // February 8th, 2019 //
»
Advertisers And Media Companies: It’s Time To Embed Identifiers In Your Video Assets

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). When buying a product, the cashier scans the barcode, and the name and price of the item pops up immediately,... Continue reading »

by AdExchanger // May 3rd, 2018 //
»
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