The trajectory of digital advertising remains unchanged. There are plenty of signs that the investments advertisers have made in cookie alternatives are already paying off.
Recent moves by major ad tech players prove the industry doesn’t actually need cookies. But Chrome’s cookie pivot doesn’t clarify what will happen to the 1% of its audience that’s already cookieless or what will become of plans to deprecate the Android Ad ID on mobile.
Third-party cookies weren’t getting the job done for Indeed. So, two years ago, Indeed began working closely with LiveRamp to create a new audience engagement strategy that isn’t as vulnerable to third-party cookie deprecation.
Some marketers failed to heed the warning signs that their relationship with third-party cookies was coming to an end. But the time to move on is now. Fortunately, there are plenty of other addressability solutions in the sea.
How can we establish guardrails for the use of generative AI while supporting creative exploration? As banal as it sounds, the answer is to create a comprehensive gen AI policy.
In the absence of a federal privacy law, advertisers can expect a steady stream of state privacy law announcements. Just fill in the blanks.
State privacy laws could make it a lot harder for advertisers to use IP addresses – a foundational signal for CTV ad targeting and attribution for well over a decade.
U.S. state privacy laws are multiplying at a dizzying rate. Here are the key points to know for the collection and processing of sensitive information for the rest of 2023.
AdsPostX’s OmniSDK tool identifies and combines implicit and explicit signals about user behavior. Retailers can use this information to show customers relevant offers after checkout.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rise (And Fall) Of The Machines CNET made waves in January when it started publishing articles that were completely generated by AI. But the publisher is already rethinking how it’s using AI to write content after some early missteps, The Verge reports. Half […]
