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»PII

Todd Gordon Tatari
You Don't Need To Target Individuals To Drive Performance

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Gordon, VP of Client Development at Tatari. The industry is busily debating the implications of the loss of online identifiers due to actions by Google and Apple – but... Continue reading »
by AdExchanger Guest Columnist // May 14th, 2021 //
»
How To Be An Ad Sales Exec And A Mom During A Pandemic

Being a working mom was hard enough. Then COVID-19 came along. With schools closed, Andrea Zapata, VP of data innovation and insights at Effectv, Comcast’s cable ad sales group, is pulling data to help clients understand how media will be impacted by COVID-19 one minute while teaching her five- and seven-year-old boys how to read,... Continue reading »
by Alison Weissbrot // March 19th, 2020 //
»
Twitter's Sarah Personette: 'Business Is The Most Personal Thing In The World'

Sarah Personette’s career has taken her on a wild tour around the industry. After graduating from Northwestern in 2001, she landed an agency job at Starcom – taking the interview on a whim. She was on an upward trajectory when she left the agency world to join an upstart social media company called Facebook. “My... Continue reading »
by Alison Weissbrot // January 24th, 2020 //
»
How Cadent’s Jamie Power Helped Shape The Addressable TV Landscape

Jamie Power has been in addressable TV since the early days. After working her way up through the agency world as a media planner and a brief stint in sales, Power joined Modi Media, GroupM’s advanced TV division, in 2013. She’s now chief operating officer at Cadent Addressable, an advanced TV platform head up by... Continue reading »
by Alison Weissbrot // June 7th, 2019 //
»
The Adventurous Life Of ICrossing’s Amanda Betsold

Outside of the office, Amanda Betsold may be found running in an Ironman competition, scuba diving with leopard seals in Antarctica or attempting to climb the seven summits. “I never choose the safe bet,” said Betsold, a programmatic lead at iCrossing. “If I’m going to put effort into something, I want to make it worth... Continue reading »
by Alison Weissbrot // May 6th, 2019 //
»
Nicolle Pangis’ Journey Through Programmatic, From The Beginning

What started with an interest in video production blossomed into a career in programmatic advertising for NCC Media CEO Nicolle Pangis. To pay off her student loans, Pangis took a job in 1999 at 24/7 Media, a pioneering programmatic ad firm, where she worked in affiliate relations with websites that were part of the ad... Continue reading »
by Alison Weissbrot // January 22nd, 2019 //
»
Everything Is PII

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Kaskade, CEO at Janrain. When the EU’s landmark General Data Protection Regulation (GDPR) went into effect last year, it, among other things, expanded the definition of personally identifiable information... Continue reading »
by AdExchanger // January 8th, 2019 //
»
How Julie DeTraglia’s Love Of TV Led Her To Head Research At Hulu

For Julie DeTraglia, what started as an after-school habit watching re-runs of “The Mary Tyler Moore Show,” “Rhoda,” “All in the Family” and “The Carol Burnett Show” turned into a career in network and streaming TV. “It didn’t take long for me to understand that Hulu is the perfect place for me to have landed,”... Continue reading »
by Alison Weissbrot // November 9th, 2018 //
»
How LiveRamp Became Part Of Anneka Gupta’s Identity

This is the latest installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising world.  When Anneka Gupta joined LiveRamp as her first job out of college, she didn’t foresee that she’d be co-CEO seven years later. In fact, she didn’t even know if she wanted to be a... Continue reading »
by Alison Weissbrot // October 5th, 2018 //
»
When It Comes To Diversity, Lindsay Pattison Walks The Talk

This is the latest installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising world.  Lindsay Pattison isn’t messing around about increasing diversity in WPP’s top ranks. The former global CEO of GroupM agency Maxus was promoted to chief transformation officer of WPP last year. While the job’s purpose... Continue reading »
by Alison Weissbrot // August 17th, 2018 //
»
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