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»Axel Springer

Will The Cookie Ever Crumble?; There’s More Than One System1

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Cutters A coalition of large German advertisers and Axel Springer, the biggest German publisher, are petitioning the EU legislature to stop Google from removing third-party cookies in Chrome, the Financial Times reports.  Chrome already delayed cookie deprecation from Q2 this year to the… Continue reading »
by AdExchanger // January 25th, 2022 //
»
Comic: Two years ...
Media Trends For 2022: Consolidation, Commerce And First-Party Data

Mergers and acquisitions, the industry’s slow-motion pivot away from third-party data and the expansion of commerce-based business dominated the headlines for media and sell-side ad tech in 2021. What does the industry predict for 2022? More of the same as these trends continue to play out in the year ahead. First-party first In 2022 and… Continue reading »
by Anthony Vargas // January 3rd, 2022 //
»
Comic: Oh What Fun

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
by Nate Neal // December 17th, 2021 //
»
publisher consolidation trend
Vox Media Buys Group Nine: What The Consolidation Trend Means For The Digital Media Marketplace

Another mega merger has shaken up the digital media landscape. One day after reports that Vox Media was looking to acquire Group Nine Media, the two companies made their deal official. Vox Media will add all of Group Nine’s publishing properties, including Thrillist, NowThis, The Dodo, Seeker and POPSUGAR, to its portfolio of content. The… Continue reading »
by Anthony Vargas // December 15th, 2021 //
»
How Axel Springer Is Preparing For The Demise Of The Third-Party Cookie

The end of the third-party cookie won’t happen for nearly a year, but thanks to GDPR, Axel Springer was prepared for the shift: the publisher hasn’t used third-party data in the ad campaigns it sells since the end of 2018. Instead, it’s shored up its technology, working to create scalable first-party data. The German news… Continue reading »
by Sarah Sluis // April 1st, 2021 //
»
No Ads In WhatsApp; New RTB Guidance From UK Regulator

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WhatsAds? Facebook is giving up on its plan to introduce ads on WhatsApp. The messaging app recently shut down a team tasked with bringing ads to the platform and deleted the code from its app, The Wall Street Journal reports. Despite unveiling a prototype… Continue reading »
by AdExchanger // January 21st, 2020 //
»
Insider Inc. Combines With EMarketer To Create One-Stop Research Shop

Insider Inc. will combine with eMarketer next year, with the goal of creating a large, fast-growing research and data firm unified by its focus on digital transformation. Service for existing clients will remain separate for now, but eventually they may gain access to data and research across eMarketer and Business Insider Intelligence. “We think by… Continue reading »
by Sarah Sluis // June 13th, 2019 //
»
A Big Day For Publisher-Ad Tech Hybrids; Momentum For Facebook Watch

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publishing Tech Wednesday was a big day for hybrid ad tech/publisher businesses. TheStreet, a stock market news site, was acquired by Maven for $16.5 million. Read the release. Maven was founded by ad industry vets after doing a reverse recapitalization of a public shell… Continue reading »
by AdExchanger // June 13th, 2019 //
»
DOJ Charges Ahead With AT&T Appeal; Facebook Is The No. 3 Mobile Browser

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To The Bench The US Justice Department is appealing the decision by Senior US District Court Judge Richard Leon to allow AT&T to acquire Time Warner. “Most legal observers believe the government faces an uphill battle in overturning the ruling,” reports The Wall… Continue reading »
by AdExchanger // August 8th, 2018 //
»
Spotify Revamps Ad-Supported App; Measuring The Progress On GDPR

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Free Ride Spotify updated its free, ad-supported app on Tuesday with personalized playlists and other features. The changes elevate the user experience to within spitting distance of its paid tier. So why would anyone buy a subscription? “The better our free experience is, the… Continue reading »
by AdExchanger // April 25th, 2018 //
»
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