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»Axel Springer

How Axel Springer Is Preparing For The Demise Of The Third-Party Cookie

The end of the third-party cookie won’t happen for nearly a year, but thanks to GDPR, Axel Springer was prepared for the shift: the publisher hasn’t used third-party data in the ad campaigns it sells since the end of 2018. Instead, it’s shored up its technology, working to create scalable first-party data. The German news... Continue reading »
by Sarah Sluis // April 1st, 2021 //
»
No Ads In WhatsApp; New RTB Guidance From UK Regulator

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WhatsAds? Facebook is giving up on its plan to introduce ads on WhatsApp. The messaging app recently shut down a team tasked with bringing ads to the platform and deleted the code from its app, The Wall Street Journal reports. Despite unveiling a prototype... Continue reading »
by AdExchanger // January 21st, 2020 //
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Insider Inc. Combines With EMarketer To Create One-Stop Research Shop

Insider Inc. will combine with eMarketer next year, with the goal of creating a large, fast-growing research and data firm unified by its focus on digital transformation. Service for existing clients will remain separate for now, but eventually they may gain access to data and research across eMarketer and Business Insider Intelligence. “We think by... Continue reading »
by Sarah Sluis // June 13th, 2019 //
»
A Big Day For Publisher-Ad Tech Hybrids; Momentum For Facebook Watch

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publishing Tech Wednesday was a big day for hybrid ad tech/publisher businesses. TheStreet, a stock market news site, was acquired by Maven for $16.5 million. Read the release. Maven was founded by ad industry vets after doing a reverse recapitalization of a public shell... Continue reading »
by AdExchanger // June 13th, 2019 //
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DOJ Charges Ahead With AT&T Appeal; Facebook Is The No. 3 Mobile Browser

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To The Bench The US Justice Department is appealing the decision by Senior US District Court Judge Richard Leon to allow AT&T to acquire Time Warner. “Most legal observers believe the government faces an uphill battle in overturning the ruling,” reports The Wall... Continue reading »
by AdExchanger // August 8th, 2018 //
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Spotify Revamps Ad-Supported App; Measuring The Progress On GDPR

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Free Ride Spotify updated its free, ad-supported app on Tuesday with personalized playlists and other features. The changes elevate the user experience to within spitting distance of its paid tier. So why would anyone buy a subscription? “The better our free experience is, the... Continue reading »
by AdExchanger // April 25th, 2018 //
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Fighting For Publishers In A Platform World: How Axel Springer Is Taking On The Duopoly

Axel Springer joined the Coalition for Better Ads on Wednesday partially because it didn’t want Google, a member of the coalition, to have an outsize say in what counted as a better ad experience. Despite being a dominant European publisher, Axel Springer is worried about US platforms like Google dictating industry standards or positioning to... Continue reading »
by Sarah Sluis // September 14th, 2017 //
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Germany's Axel Springer Wins Partial Court Victory Against Adblock Plus

After a string of court losses, Axel Springer finally landed a blow on Eyeo’s Adblock Plus (ABP). On Friday, a German court granted the German publishing giant a partial victory in its appeal of a previous decision. In question was ABP’s Acceptable Ads initiative, an open source ad-block revenue channel (meaning other ad blockers can... Continue reading »
by James Hercher // June 24th, 2016 //
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Axel Springer’s Big Bet On Mobile Is Paying Off, Plans More Investment In Location-Based Coupon App Retale

Ten years ago Axel Springer was a classic print publisher. About 1% of its revenue came from digital. These days, digital revenue tops 70%. It’s been part of what Axel Springer US president Jens Müffelmann calls “a radical transformation” for the German publisher and it was triggered by an unlikely source – circular advertising, long the... Continue reading »
by Allison Schiff // April 14th, 2016 //
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Axel Springer Will Spend $343M To Acquire Business Insider, Proving It's Good To Be A Digital Media Startup In 2015

Axel Springer will acquire Business Insider in a deal that values the publisher at $390 million, the companies said Tuesday. The German media company bought 9% of BI back in January, and the new $343 million deal will bring its total stake to 97%. That earlier deal placed the value of BI at $200 million, so the sale price... Continue reading »
by Sarah Sluis // September 29th, 2015 //
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