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»Richard Eisert

How CPRA Treats “Cross-Context Behavioral Advertising” – And The Implications For Ad Tech

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner and co-chair of advertising, and Zachary Klein, associate, both at Davis+Gilbert. As the effective date for the California Privacy Rights Act (CPRA) approaches on January 1, 2023,... Continue reading »
by AdExchanger Guest Columnist // December 17th, 2021 //
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Richard Eisert
New Rules for Behavioral Advertising: How the CDPA and CPRA Compare

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner, Davis+Gilbert. Everyone in the ad tech industry should have January 1, 2023 highlighted and underscored—twice—on their calendars. That’s the day that both the Virginia Consumer Data Protection... Continue reading »
by AdExchanger Guest Columnist // July 7th, 2021 //
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Richard Eisert headshot
What Does The CPRA Mean For Behavioral Advertising?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. For the ad tech community, election day felt like deja vu. Less than a year after the California Consumer Privacy Act (CCPA) came into... Continue reading »
by AdExchanger // November 19th, 2020 //
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The California Data Broker Registry’s Growing Significance For Ad Tech

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. The California attorney general just released a final version of the regulations implementing the California Consumer Privacy Act (CCPA), and CCPA enforcement is still... Continue reading »
by AdExchanger // June 3rd, 2020 //
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Richard Eisert headshot
Is ‘Do Not Track’ The New ‘Do Not Sell’?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. It’s been more than a month since the California Consumer Privacy Act (CCPA) draft regulations were released by the state attorney general’s office, and... Continue reading »
by AdExchanger // November 22nd, 2019 //
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Richard Eisert headshot
Digital Advertising Platforms Struggle To Keep Pace With Growing Acceptance Of Marijuana

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. Marijuana legalization is heating up across the country. As of this month, 33 states permit marijuana use for medicinal or recreational purposes, and... Continue reading »
by AdExchanger // May 22nd, 2019 //
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As The FTC Watches For Disclosure Violations, Marketers Can Lessen Their Liability Risks

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. If a brand hands off advertising and marketing tasks to an online network, can it also hand off legal liability? The recent actions... Continue reading »
by AdExchanger // December 5th, 2016 //
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