AI governance

The real AI risk in digital advertising isn’t automation, it’s autonomous decision-making without clear accountability and sufficient oversight.

Ashley Casovan, managing director of the IAPP’s AI Governance Center, on how AI is reshaping who does governance work and how.

The IAB’s new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.

How can we establish guardrails for the use of generative AI while supporting creative exploration? As banal as it sounds, the answer is to create a comprehensive gen AI policy.