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»PII

PII: Programmatic Vet Picks Placed To Bring Location Data To Media

This is the latest installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read previous interviews with talent from Mindshare, Mediavest | Spark, Razorfish, Essence, INNOCEAN and Clear Channel Outdoor. Former Brightroll and Amazon exec Craig Whitmer recently joined location data company Placed as VP of programmatic. Placed “measures what people do... Continue reading »
by Alison Weissbrot // December 22nd, 2016 //
»
PII: Innocean’s Shamsa Jafri Talks Data Quality And Quality Data Scientists

This is the fifth installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read previous interviews with Nazanin Jazayeri, Andrew Klein, Ella Chinitz and Freddie Liversidge. Before Shamsa Jafri joined Los Angeles-based agency Innocean in February, its data and analytics practice was lacking, restricted to activities like report polling and data... Continue reading »
by Alison Weissbrot // November 18th, 2016 //
»
PII: Unpacking Programmatic At Essence

This is the fourth installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read previous interviews with Nazanin Jazayeri, Andrew Klein and Ella Chinitz. When Freddie Liversidge joined Essence in 2013, the agency’s programmatic practice he was tasked with building out had just three people. Now it has... Continue reading »
by Alison Weissbrot // October 31st, 2016 //
»
PII: For Razorfish’s Ella Chinitz, Data Is Only As Important As The Story It Tells

This is the third installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read previous interviews with Nazanin Jazayeri and Andrew Klein. Data is a vehicle for great storytelling, according to Ella Chinitz, group vice president of data science at Razorfish. “[It’s about] deriving insights out of... Continue reading »
by Alison Weissbrot // September 12th, 2016 //
»
PII: For Mediavest | Spark’s Andrew Klein, Innovation Means Constant Education

This is the second installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read the first PII interview with Nazanin Jazayeri. As associate director of social experience and custom product at Publicis’ Mediavest | Spark, Andrew Klein loves discovering new technologies and platforms. That wasn’t how... Continue reading »
by Alison Weissbrot // September 1st, 2016 //
»
PII: Talking With Mindshare Data Wonk Nazanin Jazayeri

This is the first installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising world. Nazanin Jazayeri is a translator. As director of advanced analytics at Mindshare, she’s part of a team that bridges product developers, media planners and buyers by interpreting the massive streams of data that... Continue reading »
by Alison Weissbrot // August 26th, 2016 //
»
 

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