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»Beeswax

How Aerospike Built A Business To Serve The Data-Obsessed Ad Tech Category

As the ad tech industry matures, vendor types historically focused on other markets are expanding to meet its needs. Media and advertising, for example, is now Snowflake’s biggest business vertical, and payment solutions provider FastPay is helping publishers and ad tech companies manage reconciliation and accounting gaps between when ad campaigns are served and advertisers… Continue reading »
by James Hercher // November 30th, 2021 //
»
Amazon Busts Its Way To The Top Of Gartner’s 2021 Ad Tech Magic Quadrant

Gartner’s fourth annual Magic Quadrant for buy-side ad tech in a nutshell: Keep your eye on Amazon. Amazon is ascending into the stratosphere, where it’s now rubbing shoulders in the “leader” category alongside Google and The Trade Desk. Rounding out the leader quadrant you’ll find Adobe, Amobee, Adform and Mediaocean. MediaMath, Criteo, Verizon Media (ahem,… Continue reading »
by Allison Schiff // November 3rd, 2021 //
»
Bringing Digital To The TV World With FreeWheel GM Dave Clark

Advertisers are ready to buy TV like they buy digital, says Dave Clark, general manager of Comcast-owned FreeWheel, on this week’s episode of AdExchanger Talks. As digital-like capabilities rapidly come online in the TV space – like buying across fragmented audiences, managing frequency, better targeting and understanding lower-funnel metrics – the demand is proving quick to follow,… Continue reading »
by Allison Schiff // October 5th, 2021 //
»
Industry Preview: Beeswax Founder Ari Paparo Forecasts 2021’s Ad Tech Exits

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. Ad tech veteran Ari Paparo’s Twitter account is a must-follow for thousands in ad tech. But the weight behind his words… Continue reading »
by Sarah Sluis // February 4th, 2021 //
»
Freewheel and Beeswax
FreeWheel Buys Beeswax

The DSP Beeswax, founded in 2014 by ad tech gadfly Ari Paparo, is off the market. Comcast’s video ad tech company FreeWheel said Thursday it will acquire the “bidder-as-a-service” for undisclosed terms. Over the last couple of years, FreeWheel has increased its buy-side capabilities, building out a more advanced exchange, hosting upfronts and integrating with… Continue reading »
by Ryan Joe // December 17th, 2020 //
»
The recent shift away from second-price auctions toward a first-price model, spurred on by Google, has led to new methods for helping buyers optimize their pricing and avoid overpaying for impressions.
Beeswax Gets Into Bid Shading With An Eye On Data Sharing And Cost Transparency

The recent shift away from second-price auctions toward a first-price model, spurred on by Google, has led to new methods for helping buyers optimize their pricing and avoid overpaying for impressions. Bid shading is one of the most popular techniques. But while bid shading can save buyers money, there are two interrelated complaints about it… Continue reading »
by Allison Schiff // November 5th, 2020 //
»
How Ad Tech Peeps Are Coping With Election-Related Distractions

So, there’s an election or something happening in the United States right now? And, apparently, it’s also a workday. Sure. But there has to be a better strategy for getting through the day than repeatedly stress-refreshing the AP’s live election tallies. Here’s how the ad tech community is staying chill, if such a thing is… Continue reading »
by Allison Schiff // November 4th, 2020 //
»
Amazon Hits Affiliates (Again); Commerce Data Paints A Grim Picture

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Slump The Commerce Department estimates that US retail sales dropped by 8.7% from February to March. That’s the worst month-to-month drop since the department started collecting data 30 years ago, more than twice the worst months of the 2008 recession. The definition for… Continue reading »
by AdExchanger // April 16th, 2020 //
»
Social Distancing With Friends: Ari Paparo

In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. Beeswax CEO Ari Paparo (portrait by his daughter) chats with AdExchanger managing editor Ryan Joe about the shift to working from home, the post-pandemic… Continue reading »
by Ryan Joe // March 25th, 2020 //
»
Will Google Divest Its Ad Platform?; New CEO At LinkedIn

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Will Google Do? Heightened regulatory scrutiny of Google’s ad platform business has sparked an internal discussion about whether to get rid of its ad tech vendor stack (the artist formerly known as DoubleClick), sources tell The Wall Street Journal. “[Federal and state scrutiny]… Continue reading »
by AdExchanger // February 6th, 2020 //
»
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