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»Beeswax

Freewheel and Beeswax
FreeWheel Buys Beeswax

The DSP Beeswax, founded in 2014 by ad tech gadfly Ari Paparo, is off the market. Comcast’s video ad tech company FreeWheel said Thursday it will acquire the “bidder-as-a-service” for undisclosed terms. Over the last couple of years, FreeWheel has increased its buy-side capabilities, building out a more advanced exchange, hosting upfronts and integrating with... Continue reading »
by Ryan Joe // December 17th, 2020 //
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The recent shift away from second-price auctions toward a first-price model, spurred on by Google, has led to new methods for helping buyers optimize their pricing and avoid overpaying for impressions.
Beeswax Gets Into Bid Shading With An Eye On Data Sharing And Cost Transparency

The recent shift away from second-price auctions toward a first-price model, spurred on by Google, has led to new methods for helping buyers optimize their pricing and avoid overpaying for impressions. Bid shading is one of the most popular techniques. But while bid shading can save buyers money, there are two interrelated complaints about it... Continue reading »
by Allison Schiff // November 5th, 2020 //
»
How Ad Tech Peeps Are Coping With Election-Related Distractions

So, there’s an election or something happening in the United States right now? And, apparently, it’s also a workday. Sure. But there has to be a better strategy for getting through the day than repeatedly stress-refreshing the AP’s live election tallies. Here’s how the ad tech community is staying chill, if such a thing is... Continue reading »
by Allison Schiff // November 4th, 2020 //
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Amazon Hits Affiliates (Again); Commerce Data Paints A Grim Picture

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Slump The Commerce Department estimates that US retail sales dropped by 8.7% from February to March. That’s the worst month-to-month drop since the department started collecting data 30 years ago, more than twice the worst months of the 2008 recession. The definition for... Continue reading »
by AdExchanger // April 16th, 2020 //
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Social Distancing With Friends: Ari Paparo

In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. Beeswax CEO Ari Paparo (portrait by his daughter) chats with AdExchanger managing editor Ryan Joe about the shift to working from home, the post-pandemic... Continue reading »
by Ryan Joe // March 25th, 2020 //
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Will Google Divest Its Ad Platform?; New CEO At LinkedIn

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Will Google Do? Heightened regulatory scrutiny of Google’s ad platform business has sparked an internal discussion about whether to get rid of its ad tech vendor stack (the artist formerly known as DoubleClick), sources tell The Wall Street Journal. “[Federal and state scrutiny]... Continue reading »
by AdExchanger // February 6th, 2020 //
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Google, You Finally Really Did It

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. "You finally really did it. You maniacs! You blew it up!" – Charlton Heston, “Planet of the Apes” Personally, I was a skeptic on whether... Continue reading »
by AdExchanger // January 14th, 2020 //
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Beeswax’s Ari Paparo On The Next Stage Of The DSP Market

Consolidation is the name of the game in the demand-side platform (DSP) industry. Google, Amazon and The Trade Desk have grown relentlessly. And DSP rivals such as Zeta Global, Adobe and SingTel’s Amobee have hoovered up market share with acquisitions of small, unprofitable DSP businesses. But don’t count out the independent DSP category, said Ari... Continue reading »
by James Hercher // October 22nd, 2019 //
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Inc. Revenue Survey Illustrates Marked Slowdown For Ad Tech

Looking for proof that the ad tech sector is still growing? Well, you won’t find much on Inc. Magazine’s most recent revenue survey, released on Wednesday. The list, which keeps tabs on the three-year revenue growth of independent companies, was nearly devoid of ad tech startups – although there are a handful of notable exceptions. Freestar,... Continue reading »
by Allison Schiff // August 14th, 2019 //
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Beeswax Ups Its Optimization Game

While most DSPs let marketers increase or decrease bids based on factors like time of day, Beeswax is upgrading that idea with a product that lets buyers optimize bids based on up to 40 factors from the bid requests. Bid Models, which graduated from beta Wednesday, uses multivariate bidding algorithms to help marketers find “pockets”... Continue reading »
by Sarah Sluis // April 17th, 2019 //
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