Beeswax

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ari Paparo, CEO at Beeswax. Why does waterfalling or “daisy chaining” exchanges produce additional yield for publishers? I received a lot of theories following my last dispatch, which examined this mysterious behavior of publishers trying […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ari Paparo, CEO at Beeswax. It may sound like the latest in young adult fiction, but this mystery is not dramatic or amusing, nor will it make your teenager ask you for money for […]