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»influencer marketing

YouTube’s FameBit Rebrands As BrandConnect Amid Growing Competition for Influencer Bucks

Influencer marketing is maturing on YouTube. On Tuesday, YouTube rebranded FameBit, the influencer marketing and branded content platform it acquired in 2016, as YouTube BrandConnect. YouTube hopes to make BrandConnect into a full-funnel offering, from making it easier for brands and creators to collaborate through to campaign creation, management and measurement. Influencer marketing has been... Continue reading »
by Allison Schiff // June 16th, 2020 //
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NBCU Quietly Sold Snapchat Stake; Twitter CEO Dorsey Evades Ouster Attempt By Activist Investor

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gone In A Snap NBCUniversal quietly sold its $500 million stake in Snapchat stock late last year to rebalance its portfolio toward streaming media. The broadcaster invested in Snapchat during its IPO three years ago to expand the network’s digital presence. Since then, NBCU... Continue reading »
by AdExchanger // March 10th, 2020 //
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‘The Biggest Issue Is Validation’: How Unilever Tackles Influencer Fraud

Most of the information brands have about influencers is flawed. “There’s no validating evidence from the platforms,” said Casey DePalma McCartney, head of PR, influencer marketing and digital engagement at Unilever, at an ANA conference in New York on Thursday. “The biggest issue is validation of the data.” Since Unilever sparked an industry conversation about... Continue reading »
by Alison Weissbrot // November 22nd, 2019 //
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Influencer Marketing Goes Programmatic; The Times Bans Social Pixels

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Automating Influence Influencer marketing is going programmatic. As marketers work with more micro-influencers, social accounts with smaller followings but specific interests, they need technology to scale. Scores of influencer platforms that promise to do just that have popped up in recent years, as marketers... Continue reading »
by AdExchanger // November 20th, 2019 //
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3 Ways Influencer Marketing Will Change If Instagram Removes Public Likes

If Instagram permanently removes public likes – a test that went global Thursday – it will greatly impact the influencer marketing industry by forcing influencers to embrace more sophisticated marketing metrics. Marketers will push even harder to evaluate influencers based on clicks, view-through rates and swipe-up engagements with stories, said Daniel Schotland, chief operating officer... Continue reading »
by Alison Weissbrot // November 15th, 2019 //
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FameBit Founders Launch Podcorn To Bring Influencer Marketing To Podcasting

The podcast industry is ripe for influencer marketing. That’s the view of Agnes Kozera and David Kierzkowski, co-founders of self-serve influencer marketing platform FameBit, which Google acquired in 2016. The pair has since left Google and is developing an analogous platform for the podcast industry, which has plenty in common with the video influencer market,... Continue reading »
by Alison Weissbrot // October 11th, 2019 //
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Inside The Black Box Business Of Influencer Marketing

Brands are hesitant to go all-in on influencer marketing, which much like the early days of programmatic, is rife with black-box business models. Pricing and compensation vary significantly across influencers, and a lack of benchmarks and measurement make it difficult for brands to know if they’re getting a fair rate. Confusion around the value of... Continue reading »
by Alison Weissbrot // September 26th, 2019 //
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BMW On Influencers: ‘These People Just Want Your Money’

Nathan Poekert has reason to be cynical about the influencer industry. As global director of communications and marketing at BMW Group he’s seen influencers Photoshop their metrics or completely whiff on their contractual obligations. He’s stumbled across engagement pod communities where influencers pool support for each other in a quid pro quo effort to game... Continue reading »
by Allison Schiff // September 23rd, 2019 //
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Google’s Adam Stewart On Finding The Right YouTube Influencer For Your Brand

Contrary to popular belief, video did not kill the radio star. It made them a YouTube influencer. Advertisers use influencer marketing to reach consumers at a time of increased ad aversion. But the sheer volume of influencers and content on YouTube alone can be overwhelming for advertisers searching for the best fit for their brand.... Continue reading »
by Rae Paoletta // October 15th, 2018 //
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Higher Ed Embraces Advanced Ads; Who Influences The Influencers?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A+ Marketing Universities are taking a play out of the data-driven marketing playbook to recruit students for graduate programs. Houston Baptist University worked with higher education consulting firm EAB to create a demographic and psychographic profile of its students and target lookalikes on Facebook... Continue reading »
by AdExchanger // July 17th, 2018 //
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