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»influencer marketing

As Platforms Seek To Own ‘Influence,’ Agencies Race To Adapt

Depending on how you frame it, Facebook, YouTube, Twitter and Pinterest are either disintermediating the influencer marketing ecosystem or “wrapping their arms more tightly around it,” as Lisa Weinstein, president of global digital, data and analytics at Starcom MediaVest Group, puts it. Circa 2011, brands threw money at social marketing agencies with one goal: “Go... Continue reading »

by Kelly Liyakasa // February 26th, 2015 //
»
 

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