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»CCPA

App Ecosystem Sustains Hypergrowth; NBCU Attempts Balancing Act With Peacock

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. There’s An App For That Mobile apps earned $190 billion in ad revenue in 2019 and are forecast to surpass $240 billion this year, according to App Annie’s annual report. App stores made $120 billion from in-app and app download payments, with 72% coming... Continue reading »
by AdExchanger // January 16th, 2020 //
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Comic: Before CCPA, After CCPA

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // January 10th, 2020 //
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Marketers, Avoid These CCPA Blind Spots

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Shane Nolan, senior vice president of consumer and business services at IDA Ireland. The golden age of gathering data through technology for marketing purposes was lucrative for many companies, but... Continue reading »
by AdExchanger // January 9th, 2020 //
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The Complete AdExchanger Brain Dump On CCPA Now That The Law Is In Effect

The California Consumer Privacy Act (CCPA) officially took effect on Jan. 1, 2020, and now businesses must hustle to comply as a new clock begins to tick. CCPA enforcement starts on July 1. Here’s what you need to know to get up to speed: CCPA basics CCPA is for now the most stringent privacy regulation... Continue reading »
by Allison Schiff // January 2nd, 2020 //
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Facebook Claims CCPA Won't Crimp Its Web Tracking; Adobe Surges On Magento Sales

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hard Sell Facebook has told advertisers it won’t need to change its web-tracking services to comply with the California Consumer Privacy Act (CCPA), on the grounds that its use of data to target ads doesn’t constitute “selling” data. Starting January, when the law comes... Continue reading »
by AdExchanger // December 16th, 2019 //
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As A New Decade Approaches, It’s Time To Double Down On Data Strategy

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Briggs Davidson, senior manager at Deloitte Consulting. Very soon, the most comprehensive privacy law in the United States yet – the California Consumer Privacy Act (CCPA) -- will be a... Continue reading »
by AdExchanger // December 12th, 2019 //
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Comments On The AG’s Draft Regs For CCPA Show Businesses Are Unprepared

Regular Californians and business owners are uneasy about the California Consumer Privacy Act (CCPA), based on the feedback submitted to the California attorney general’s office on the AG’s implementation regs. The deadline to turn in comments to the AG’s office was Friday, Dec.6, which followed a 45-day public comment period. Although lawyers and trade associations... Continue reading »
by Allison Schiff // December 11th, 2019 //
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Independent Ad Tech’s 2020 ‘Gap Year’ Will Help It Long Term

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Some kids go straight from high school to Harvard. Others take a gap year ­to “find themselves,” tinker in their friend’s garage or simply... Continue reading »
by AdExchanger // December 10th, 2019 //
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Eyeota Brings In Co-Founder Kristina Prokop As CEO

Eyeota co-founder Kristina Prokop is returning to lead the data company as CEO. She replaces Kevin Tan, who led the company as CEO for the company’s first decade. He stepped down for an undisclosed reason, but will remain on the board. “There are different talents and types of leadership needed at different stages of the... Continue reading »
by Sarah Sluis // December 9th, 2019 //
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The IAB Finalizes CCPA Framework As Industry Readies For More Regulators

The IAB on Thursday released its California Consumer Privacy Act (CCPA) compliance framework, the legal and technical mechanism for using ad-targeting data or first-party publisher data in programmatic advertising. It also released a legal agreement meant to accompany the compliance framework. Get it all here. The finished framework comes only two weeks after it first... Continue reading »
by James Hercher // December 5th, 2019 //
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