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»CLV

The Crawl, Walk, Run Guide to Lifetime Value

If understanding a customer’s long-term value were easy, every marketer would do it. But measuring LTV (long-term or lifetime value, referred to in some circles as customer lifetime value or CLV) is extremely tough. Brands must be able to identify and track customers over time, and they must work for companies that care about retaining... Continue reading »

by Sarah Sluis // December 6th, 2017 //
»
Marketing Tech Incubated At UPenn Makes The Jump To Startup

The early-stage analytics startup Zodiac Metrics is introducing its solution to help retailers gauge the lifetime value of individual customers by analyzing CRM and live sales data. Retailers using the solution feed in data on who made purchases and how much was spent, and in return get an estimation of a customer’s potential value over... Continue reading »

by James Hercher // March 30th, 2016 //
»
 

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