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»ai

AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Orchid Richardson, vice president and managing director of the Data Center of Excellence at the Interactive Advertising Bureau (IAB).  Lexus recently released the first ad written by AI – and... Continue reading »
by AdExchanger // January 3rd, 2019 //
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Constellation Research: AI Piques Marketers’ Interest, But Overall Adoption Is Slow

Artificial intelligence (AI) adoption is relatively modest across large enterprises, but marketing and sales organizations are embracing the technology most quickly. Forty-six percent of companies are investing in AI for sales and marketing purposes, and 50% are deploying AI projects for commerce and customer service, according to a report released Thursday by Constellation Research. By... Continue reading »
by Alison Weissbrot // June 7th, 2018 //
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The Associated Press Uses AI To Boost Content And Video Volume

Like most publishers, The Associated Press (AP) is evaluating ways it can increase video and article output without straining its staff or resources. A few years ago, the AP began researching ways it could leverage artificial intelligence and machine learning to improve its internal processes. The publisher then formed a cross-functional AI committee to vet... Continue reading »
by Kelly Liyakasa // February 20th, 2018 //
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ContentSquare Raises A $42M Series B To Democratize Data Analytics For Ecomm Brands

Paris-based ecommerce analytics platform ContentSquare has raised a $42 million Series B round from a series of investors including US VC firm Canaan and Highland Europe. ContentSquare previously had raised $20 million, bringing it to a total of $62 million after this round. The company will use the financing to support research and development of... Continue reading »
by Kelly Liyakasa // January 29th, 2018 //
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Adaptive Intelligence Apps: Oracle Tells Its AI Story

Around this time last year, the chatter around artificial intelligence (AI) was escalating as Salesforce and IBM unveiled splashy programs to help advertisers make sense of massive and complex reams of data, in order to enable more personalized marketing. Oracle, too, announced the creation of Adaptive Intelligence Apps at the time, and at its annual... Continue reading »
by Tilde Herrera // October 5th, 2017 //
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CafeMedia Uses Watson AI To Power Context-Driven Private Marketplaces

Food brands that want their ad creative to appear next to recipes for quick and easy dinners, Japanese food or gluten-free meals can buy inventory via CafeMedia’s private marketplaces that fits into those content categories. CafeMedia created those content categories using IBM Watson’s artificial intelligence (AI). Traditionally, companies use content management systems to categorize and... Continue reading »
by Sarah Sluis // June 28th, 2017 //
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Adobe Doubles Down On Academia To Get Smart About AI And Algos

Adobe is looking to get schooled on AI and data science. While many technology giants foster relationships with academics by offering them lucrative part-time consultancy positions. Adobe is pursuing a different tack: dishing out $50,000 no-strings-attached grants to professors and doctoral students working on projects of joint interest. “What academia provides is more the advanced... Continue reading »
by James Hercher // June 23rd, 2017 //
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Microsoft: The Future Of Video Is A Combo Of Cloud And AI

Microsoft is looking to claim itself a spot beside the top dogs competing on the video and cloud front. It says data is the differentiator. “Unlike other providers who use your data to sell groceries or other services that compete [with your business], your data belongs to you,” Martin Wahl, principal program manager for Microsoft,... Continue reading »
by Kelly Liyakasa // June 22nd, 2017 //
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Zuckerberg Gets Real About Fake News At Facebook’s Annual Shareholders Meeting

Investors are putting Facebook’s feet to the fire about fake news. At the company’s annual shareholder’s meeting on Thursday, investors questioned CEO Mark Zuckerberg about how Facebook is combatting the spread of false news on its platform. Advertisers have become increasingly sensitive to brand safety issues since the YouTube/Google Display Network debacle kicked off in... Continue reading »
by Allison Schiff // June 2nd, 2017 //
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Google Leans On Machine Learning And Scale For Smarter Display Ads

Google rolled out a machine learning-powered display product called Smart display campaigns on Thursday. The product is now generally available to all advertisers buying native, image or text ads across the Google Display Network (GDN). Smart display campaigns are accessible via AdWords and reach more than 3 million GDN sites and apps on GDN now.... Continue reading »
by Kelly Liyakasa // April 20th, 2017 //
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