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What’s AI's Role In A Privacy-Centric Ad Landscape?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Melinda Han Williams, Chief Data Scientist, Dstillery.  Google’s announcement that its “data-driven attribution” – that its machine-learning-driven attribution modeling will be the default attribution method in Google Ads – took... Continue reading »
by AdExchanger Guest Columnist // October 12th, 2021 //
»
Hawke Media Is Challenging Brands to “Dump” Their Agencies

Erik Huberman, CEO and founder of marketing consultancy Hawke Media, has some pretty strong – if not outright harsh – words for most media agencies out there: “They’re full of [expletive].” Before founding the Los Angeles-based company in 2014, Huberman launched and sold two commerce companies – Swag of the Month and Ellie – and... Continue reading »
by Tony Rifilato // August 19th, 2021 //
»
AI, No Lie: A Definition And Review Of Marketing Use Cases

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Sarah Rose, SVP International Digital Operations, Data & Platform Ops at IPG’s Kinesso. Artificial intelligence is a heavy and complex topic with tons of deep ethical complications, confusing applications and unknown... Continue reading »
by AdExchanger Guest Columnist // July 12th, 2021 //
»
VC-Backed Pencil Made An AI Ad Creator To Craft Dozens Of New Ads Each Month

Direct-to-consumer advertisers pumping tens to hundreds of thousands of dollars into their Facebook ads each month know the power of a good creative message. The best ad creatives drive ROAS (return on ad spend) that can be orders of magnitude higher than a failed message. But how can busy, short-staffed marketing departments test new creative... Continue reading »
by Sarah Sluis // February 24th, 2021 //
»
Ad-Lib.io Expands Series A Financing To $12 Million

Ad-Lib.io, a company founded by a group of former Google execs in 2017 and which offers creative workflow tools, has clinched an additional $6 million in Series A financing. The latest round brings its total funding to $12 million in less than two years and will be used to accelerate the growth of the London-based... Continue reading »
by Tony Rifilato // February 16th, 2021 //
»
IPG's Organic Revenue Down In Q4 And 2020; Facebook Ramps Up Content Moderation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taking A Hit The ongoing pandemic is still throwing IPG for a loop as the holdco rethinks its structure for the year ahead. IPG reported net sales of $8 billion in 2020, a 6.5% decrease compared with the previous year, The Wall Street Journal... Continue reading »
by AdExchanger // February 12th, 2021 //
»
Samsung Ads' Cathy Oh: 2021 Is All About Measurement And Attribution In Streaming

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. The rapid shift to streaming TV last year significantly disrupted the advertising industry, and was nothing short of transformational amidst the pandemic, social unrest and a divisive presidential election. But despite its vast potential as an emerging advertising platform for brands and marketers, streaming ad... Continue reading »
by Tony Rifilato // January 25th, 2021 //
»
Leading-Edge Use Cases For AI In 2021, With IBM’s Bob Lord

Industry Preview is a special, limited-run audio series featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising.  Brands have long been sold the vision that artificial intelligence will one day supercharge their marketing plans, but results have been... Continue reading »
by AdExchanger // January 20th, 2021 //
»
Industry Preview: Getting Beyond The AI Buzzwords With David Jones

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021.  This podcast is sponsored by IBM Watson Advertising. The term “artificial intelligence” gets tossed around to loosely describe everything from dynamic creative optimization and automated media planning to... Continue reading »
by Allison Schiff // January 14th, 2021 //
»
MeritDirect Pushes Into A New Era Of B2B Marketing With Recent Acquisitions

Ever since MeritDirect partnered with private equity firm Mountaingate Capital in 2019, it’s aggressively expanded its data and service offerings in the B2B space. In November, the Rye Brooke, NY-based company purchased 180byTwo – terms were undisclosed – marking its second acquisition deal this year; it bought Compass Marketing Solutions in January. “Putting these companies... Continue reading »
by Tony Rifilato // December 11th, 2020 //
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