AI

Disney got some cash back in its pocket after the OpenAI deal fell apart – but the company still plans to lean into AI.

Newton Research introduced a fully agentic layer to its platform that can handle each step of a campaign lifecycle and better predict future outcomes.

IAB offers new guidelines as to how brands and publishers should be tracking their AI search analytics. But don’t call it a framework – they have enough of those.

A combination of layoffs, lawsuits and AI operating costs set back Meta’s Q2 earnings, despite increased revenue.

Hightouch’s new creative generation tool helped HelloFresh develop creative at a larger scale and launch a Times Square activation.

Some holdcos will pay AI costs in exchange for principal inventory commitments; Google will require Ads API customers to have passkeys; and microdramas struggle with the ethics of AI likenesses.

Amazon’s million-dollar sellers are revolting against changes that undercut their margins and change where their ads run. From inside a meeting of these discontented sellers, AdExchanger Senior Editor James Hercher shares how they are fighting back – and why Amazon made these changes.

Paramount+, unlike Netflix, announces a subscription-free option; Havas announces plans to go AI-first; and Faire’s Promoted Listings platform targets wholesalers, rather than individual customers.

Google has to hand over some of its AI features to competitors; when LLMs will (or won’t) be critical; and publishers are productizing GEO offerings.

From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance by focusing on the content where they place their ads.

This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023.

Paramount consolidates its ad tech and product teams; Meta execs are still figuring out the role of AI; and FIFA and World Cup sponsors lean on influencers.

The mood at Cannes 2026 is complicated — rosé in one hand, existential dread in the other. AdExchanger Editorial Director Sara Sluis sat down with Michael Lehman, President, Americas of Equativ, aboard the company’s yacht to cut through the noise. What they got was a rare thing: a genuinely optimistic take on AI’s impact on […]

Roberts spoke to AdExchanger about finding the balance between blocking and monetizing AI. Plus, the AI backlash that no one wants to talk about.

As more brands, agencies, and media companies join in on the AI chorus of “better, faster, smarter,” the teams administering AI tools are singing a dissonant tune — managing a growing stack of AI-powered tools layered across planning, activation, measurement, reporting, and workflow management. It’s a familiar irony to anyone in advertising: Another innovation designed to […]

Authenticity. Outcomes. Workflow… and containerization? After a week sweating on the Croisette, the AdExchanger team offers you a sweat-free synopsis of the 2026 Cannes Lions.

You know what’s cheaper than large language models? Small language models, which are designed for specialized tasks and can reduce latency.

Concord, an agentic media execution platform, announced $3 million in seed funding. But it’s not going the fully agentic route.

Gila Wilensky discusses her new role overseeing Monks’ media and data practice, and what it really means to be an “AI first” company.

Knotch’s latest AI infrastructure sits on a brand’s existing tech stack to provide a more personalized experience for its customers.

Innovid’s latest offering serves as the “brain” behind a company’s orchestration layer. Optimum says it reduces manual work and cuts down on execution time.

IQM, a DSP and DMP focused on regulated markets, launched a new tool called Custom Voter Audience meant to bring greater targetability to political spend.

A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake.

Performance CTV tech company Keynes launched an AI-powered platform. Tuckernuck says it can finally “pop open the hood” and see what’s working.

The IAB Tech Lab’s new guidance for bot management encourages content owners to figure out which bots are worth their time.

Automation has its place, but good marketing still needs “heart and science,” according to JPMorgan Chase’s Melissa Bonnick. Humans aren’t going anywhere.

Carol Reed discusses what it means to be a chief innovation officer and how to keep up with new AI developments without losing the human touch.

TikTok announces a wide array of new tools for advertisers, and they all have one thing in common: a focus on building its ecommerce business.

InMobi acquires Apple ad startup MobileAction; the hallucination problem is real; and microdrama are being nonconsensually “nudified” with AI tools.

Magnite posted strong Q1 numbers and is confident that it will prevail in its battles with both Google and The Trade Desk.