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Levi’s AI Chief Katia Walsh On Lifting Up Women And Fighting Algorithmic Bias

When Katia Walsh, SVP and chief strategy and AI officer at Levi Strauss & Co., was a young student, a teacher told her math “isn’t for girls.” It wasn’t until years later when she was working on her Ph.D. in strategic communication at the University of Missouri-Columbia, which involved some applied math and statistics, that… Continue reading »
by Allison Schiff // June 30th, 2022 //
»
A Reality Check On The AI Revolution: Ecommerce Still Needs A Human Touch

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Catherine Leung, managing executive director, head of activation, Hearts & Science. As ecommerce continues to boom, AI technology promises to revolutionize nearly every aspect of a retailer’s operations. At the… Continue reading »
by AdExchanger Guest Columnist // March 22nd, 2022 //
»
Weather Company And IBM Watson Top Exec Sheri Bachstein On The Nuances Of Building A Subscription Model

“The Sell Sider” is a column written by the sell side of the digital media community. Before she was CEO of The Weather Company and GM of IBM Watson Advertising, Sheri Bachstein was a field producer for a Weather Channel storm-tracking team. During her time chasing storms, she learned how reporting can save lives and… Continue reading »
by Anthony Vargas // March 9th, 2022 //
»
The Changing Face Of Industry Trade Orgs; And An Industry That Trades In Facial Changes

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mind Your Own IABeeswax Ad Age dinged the IAB for Meta’s prime placement during the trade group’s Annual Leadership Meeting this week. Three small businesses with the Internet for Growth, an IAB-backed advocacy group, all cited Facebook and Instagram advertising during their presentations. “I… Continue reading »
by AdExchanger // February 10th, 2022 //
»
What’s AI’s Role In A Privacy-Centric Ad Landscape?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Melinda Han Williams, Chief Data Scientist, Dstillery.  Google’s announcement that its “data-driven attribution” – that its machine-learning-driven attribution modeling will be the default attribution method in Google Ads – took… Continue reading »
by AdExchanger Guest Columnist // October 12th, 2021 //
»
Hawke Media Is Challenging Brands to “Dump” Their Agencies

Erik Huberman, CEO and founder of marketing consultancy Hawke Media, has some pretty strong – if not outright harsh – words for most media agencies out there: “They’re full of [expletive].” Before founding the Los Angeles-based company in 2014, Huberman launched and sold two commerce companies – Swag of the Month and Ellie – and… Continue reading »
by Tony Rifilato // August 19th, 2021 //
»
Sarah Rose, Kinesso
AI, No Lie: A Definition And Review Of Marketing Use Cases

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Sarah Rose, SVP International Digital Operations, Data & Platform Ops at IPG’s Kinesso. Artificial intelligence is a heavy and complex topic with tons of deep ethical complications, confusing applications and unknown… Continue reading »
by AdExchanger Guest Columnist // July 12th, 2021 //
»
VC-Backed Pencil Made An AI Ad Creator To Craft Dozens Of New Ads Each Month

Direct-to-consumer advertisers pumping tens to hundreds of thousands of dollars into their Facebook ads each month know the power of a good creative message. The best ad creatives drive ROAS (return on ad spend) that can be orders of magnitude higher than a failed message. But how can busy, short-staffed marketing departments test new creative… Continue reading »
by Sarah Sluis // February 24th, 2021 //
»
Ad-Lib.io Expands Series A Financing To $12 Million

Ad-Lib.io, a company founded by a group of former Google execs in 2017 and which offers creative workflow tools, has clinched an additional $6 million in Series A financing. The latest round brings its total funding to $12 million in less than two years and will be used to accelerate the growth of the London-based… Continue reading »
by Tony Rifilato // February 16th, 2021 //
»
IPG’s Organic Revenue Down In Q4 And 2020; Facebook Ramps Up Content Moderation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taking A Hit The ongoing pandemic is still throwing IPG for a loop as the holdco rethinks its structure for the year ahead. IPG reported net sales of $8 billion in 2020, a 6.5% decrease compared with the previous year, The Wall Street Journal… Continue reading »
by AdExchanger // February 12th, 2021 //
»
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