• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»ai

Bob Lord, IBM’s SVP of cognitive applications and blockchain
On AI And Ad Tech: 3 Questions For IBM’s Bob Lord

IBM has been banging the drum for years about the role artificial intelligence can play to support everything from cancer treatment to retail personalization. More recently, though, IBM has started to prioritize practical advertising applications of its cognitive computing system, Watson. Last month, IBM brought its AI to ad tech through partnerships with Xandr, Magnite,... Continue reading »
by Allison Schiff // November 23rd, 2020 //
»
Calling BS In Ad Tech

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Shiv Gupta, founder at U of Digital. Ad tech is full of BS. Why is that? Because when companies create confusion about their products, to make themselves sound more advanced than... Continue reading »
by AdExchanger // August 21st, 2020 //
»
Lomit Patel, VP of growth, IMVU
IMVU On Applying Automation To Digital Media During The COVID-19 Era

Lomit Patel, VP of growth at IMVU, a 3D avatar-based social networking universe, was already planning for an economic downturn in 2017. Growth marketing, he said, is as much about expansion as it is about mitigating risk. “I never only think about the moment, I think 12 to 18 months out,” said Patel, who joined... Continue reading »
by Allison Schiff // July 24th, 2020 //
»
DOJ/FTC Vertical Merger Rules Called 'Too Permissive'; Can Europe Grow Its Own Tech?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do Not Merge A group of antitrust economists filed comments on the new DOJ/FTC draft guidelines for vertical mergers, calling the new draft “excessively permissive” for large companies. Historically, antitrust cases focus on horizontal acquisitions, when a company buys a direct competitor. But old... Continue reading »
by AdExchanger // February 20th, 2020 //
»
AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Orchid Richardson, vice president and managing director of the Data Center of Excellence at the Interactive Advertising Bureau (IAB).  Lexus recently released the first ad written by AI – and... Continue reading »
by AdExchanger // January 3rd, 2019 //
»
Constellation Research: AI Piques Marketers’ Interest, But Overall Adoption Is Slow

Artificial intelligence (AI) adoption is relatively modest across large enterprises, but marketing and sales organizations are embracing the technology most quickly. Forty-six percent of companies are investing in AI for sales and marketing purposes, and 50% are deploying AI projects for commerce and customer service, according to a report released Thursday by Constellation Research. By... Continue reading »
by Alison Weissbrot // June 7th, 2018 //
»
The Associated Press Uses AI To Boost Content And Video Volume

Like most publishers, The Associated Press (AP) is evaluating ways it can increase video and article output without straining its staff or resources. A few years ago, the AP began researching ways it could leverage artificial intelligence and machine learning to improve its internal processes. The publisher then formed a cross-functional AI committee to vet... Continue reading »
by Kelly Liyakasa // February 20th, 2018 //
»
ContentSquare Raises A $42M Series B To Democratize Data Analytics For Ecomm Brands

Paris-based ecommerce analytics platform ContentSquare has raised a $42 million Series B round from a series of investors including US VC firm Canaan and Highland Europe. ContentSquare previously had raised $20 million, bringing it to a total of $62 million after this round. The company will use the financing to support research and development of... Continue reading »
by Kelly Liyakasa // January 29th, 2018 //
»
Adaptive Intelligence Apps: Oracle Tells Its AI Story

Around this time last year, the chatter around artificial intelligence (AI) was escalating as Salesforce and IBM unveiled splashy programs to help advertisers make sense of massive and complex reams of data, in order to enable more personalized marketing. Oracle, too, announced the creation of Adaptive Intelligence Apps at the time, and at its annual... Continue reading »
by Tilde Herrera // October 5th, 2017 //
»
CafeMedia Uses Watson AI To Power Context-Driven Private Marketplaces

Food brands that want their ad creative to appear next to recipes for quick and easy dinners, Japanese food or gluten-free meals can buy inventory via CafeMedia’s private marketplaces that fits into those content categories. CafeMedia created those content categories using IBM Watson’s artificial intelligence (AI). Traditionally, companies use content management systems to categorize and... Continue reading »
by Sarah Sluis // June 28th, 2017 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Facebook CPMs Will Be Higher Than Ever This Holiday Season
  • Facebook Conversion Lift Measurement Issue Goes Undetected For 12 Months
  • As User-Level Tracking Falls Apart, Cohorts Offer An Exciting Measurement Alternative
  • The Big Story: M&A Gravy
  • DOJ Opens Pandora’s Box And Forges A Path For The Cookie’s Return 
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved