AI

Criteo joins OpenAI’s ad pilot; Google considers making its own AI landing pages; and the Supreme Court passes its own judgement (kinda) on AI.

The future of publishing won’t be defined by where content lives, but by how it’s created, licensed, distributed and valued, writes David Kohl.

Buyers dig Netflix’s ad platform changes; OpenTable puts the “restaurant” in “RMN”; and Google and Amazon blame human error even when it’s AI’s fault.

What’s the deal with viral apps?; Dentsu and WPP are off of OpenPath; and AI coding has its downsides.

Analog Intelligence The AI marketing boom is here. And not just for auto-generated creative or campaign optimization.  San Francisco is one of the few places (besides airports) filled with B2B advertising on billboards. Good luck relaxing during a stroll with your iced coffee and Tartine pastry on a weekend, because you’ll walk or drive by […]

Omnicom just reported its first earnings since closing the IPG deal and, shocker, it’s saying AI is main growth driver for combined holdco.

Freestar CEO Kurt Donnell explains why transparency in programmatic advertising is the open web’s best bet for survival in the AI search era.

An emerging consensus among Wall Street investors, based on the earnings reports of companies like Meta and Alphabet, is that subscription software is on the way out. LiveRamp, which reported its Q4 earnings on Thursday, is staring straight down the barrel of this conventional wisdom.

At the IAB Annual Leadership Meeting this week, IAB CEO David Cohen demanded publishers receive payment from AI companies who are taking their content. As publishers grapple with AI redirecting the attention they receive from consumers, what’s their path forward?

On stage at the IAB’s Annual Leadership Meeting, IAB CEO David Cohen tore into AI companies, accusing them of “free riding” on publishers’ work – and calling it “stealing.”

Big Tech seems overconfident their ad revenue growth isn’t tied to the economy; Microsoft AI launches a publisher licensing program; and the unique security vulnerabilities of Moltbook’s social media for AI bots.

Ripping out battle-tested infrastructure and starting from scratch – as some emerging agentic protocols propose – is the slowest and most painful path to advertising’s agentic future.

Q4 earnings reports are heating up; Private equity firms get squeamish; and AI data centers are harder to build than ever.

Prebid is on a roll: It will take charge of a seller agent, part of AdCP, and Amazon’s integration with Prebid is in beta. But there’s one sticking point: Microsoft is not going to cache video ad creatives anymore that come through Prebid, leaving publishers scrambling for an alternative.

The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents.

Meta is channeling its booming ad revenue into a $135 billion AI drive to power its “personal superintelligence” future.

The brands seeing the greatest lift from Andromeda have adjusted not by outsourcing judgment to the algorithm but by refining their creative strategy. Here are three best practices to keep in mind.

Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to talk through what comes next.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to better rank.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Don’t ask whether any other company has created a similar product to yours; the answer is probably yes. But there are other ways to stand out.

If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new tools specifically designed to help its advertising clients do the same.

AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new spring industry event debuting May 18–20, 2026, in Las Vegas.

OpenX’s new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting.

Publishers can reach relevant audiences at scale and with greater specificity through Optable’s new planner agent.

AI is fueling advertising, and AI agents are running ads. As we close out 2025, take a moment to listen to this AdExchanger Talks interview with Paul Longo, GM of AI in ads for advertising, for his POV on both of those topics.

The founders of six AI startups offer insights on the founding journey and what problems their companies are solving.

Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it again.

Auctions aren’t just for programmatic ads anymore; fashion influencers are turning to Substack; and AI-generated recaps continue to get the facts wrong.