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Articles by AdExchanger

Publisher And Advertiser Needs: The Great Digital Balancing Act

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Loren Wilson, CEO and co-founder at Answer Media. After years of working with both advertisers and publishers, I’ve witnessed the often inharmonious relationships of the two sides. Advertisers want guaranteed… Continue reading »
by AdExchanger // April 27th, 2016 //
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Outside The US, The Math For Media Buyers Doesn’t Always Add Up

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ahmet Arslan, founder at Adnboost. When programmatic advertising was first introduced, it was met with much anticipation and enthusiasm from those within the digital advertising industry. The automation process was… Continue reading »
by AdExchanger // March 28th, 2016 //
»
With The High Cost Of Customization, The Industry Must Learn to Love ‘Vanilla’

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Haight, an executive at Infinitive. Given the rapid pace of change in the industry, it’s no wonder the history of digital advertising technology is one of ad hoc solutions,… Continue reading »
by AdExchanger // March 25th, 2016 //
»
Beware: Native Advertising Regulators Have Finally Grown Restless

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Savare, a partner at Lowenstein Sandler LLP. Nearly three months after the FTC issued its long-awaited native advertising guidelines, the commission on Tuesday settled a complaint against Lord &… Continue reading »
by AdExchanger // March 17th, 2016 //
»
Everyone Needs To Understand These Media Trading Models (But Few Do)

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amihai Ulman, founder and chief operating officer at Mass Exchange. I have a confession to make: Before writing this, I couldn’t really say that I, or anyone I know in… Continue reading »
by AdExchanger // March 7th, 2016 //
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As Messaging Takes Over The World, Marketers Need Better Metrics

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eyal Pfeifel, co-founder and chief technical officer at Imperson. As today’s primary interaction medium, messaging opens the door to new forms of marketing that are more engaging and adapted to… Continue reading »
by AdExchanger // February 25th, 2016 //
»
Is Snapchat On The Verge Of Its ‘Facebook Moment’?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. Snapchat, the mobile video, photo and chat app beloved by millennials, is having what some are calling its “Facebook moment” by attracting… Continue reading »
by AdExchanger // February 15th, 2016 //
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To Reach Likely Voters, Political Advertisers Must Move Beyond First-Party Data

“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Peter Pasi, vice president of political sales at Collective. Borrell Associates predicts candidates will spend $1 billion on political digital advertising ahead of the 2016 election. While that’s only a fraction of the total advertising picture,… Continue reading »
by AdExchanger // February 9th, 2016 //
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First-Party Data Is About To Become Even More Compelling

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Flanagan, director of strategic partnerships at DataXu. The digital advertising industry has long been shouting about the importance of applying first-party data to targeted digital advertising. Although some may… Continue reading »
by AdExchanger // February 8th, 2016 //
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Digital Ads Driving Performance At NYT; And At IAC

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Times They Are A-Changin’ The New York Times’ digital advertising continues to surge, seeing double-digit YoY growth and comprising 34.1% of the Times’ total ad revenue in Q4 2015. Digital revenues for 2015 surpassed $197 million, an 8.2% jump from a year earlier.… Continue reading »
by AdExchanger // February 5th, 2016 //
»
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