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»ai

Leading-Edge Use Cases For AI In 2021, With IBM’s Bob Lord

Industry Preview is a special, limited-run audio series featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising.  Brands have long been sold the vision that artificial intelligence will one day supercharge their marketing plans, but results have been… Continue reading »
by AdExchanger // January 20th, 2021 //
»
Industry Preview: Getting Beyond The AI Buzzwords With David Jones

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021.  This podcast is sponsored by IBM Watson Advertising. The term “artificial intelligence” gets tossed around to loosely describe everything from dynamic creative optimization and automated media planning to… Continue reading »
by Allison Schiff // January 14th, 2021 //
»
MeritDirect Pushes Into A New Era Of B2B Marketing With Recent Acquisitions

Ever since MeritDirect partnered with private equity firm Mountaingate Capital in 2019, it’s aggressively expanded its data and service offerings in the B2B space. In November, the Rye Brooke, NY-based company purchased 180byTwo – terms were undisclosed – marking its second acquisition deal this year; it bought Compass Marketing Solutions in January. “Putting these companies… Continue reading »
by Tony Rifilato // December 11th, 2020 //
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Bob Lord, IBM’s SVP of cognitive applications and blockchain
On AI And Ad Tech: 3 Questions For IBM’s Bob Lord

IBM has been banging the drum for years about the role artificial intelligence can play to support everything from cancer treatment to retail personalization. More recently, though, IBM has started to prioritize practical advertising applications of its cognitive computing system, Watson. Last month, IBM brought its AI to ad tech through partnerships with Xandr, Magnite,… Continue reading »
by Allison Schiff // November 23rd, 2020 //
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Calling BS In Ad Tech

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Shiv Gupta, founder at U of Digital. Ad tech is full of BS. Why is that? Because when companies create confusion about their products, to make themselves sound more advanced than… Continue reading »
by AdExchanger // August 21st, 2020 //
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Lomit Patel, VP of growth, IMVU
IMVU On Applying Automation To Digital Media During The COVID-19 Era

Lomit Patel, VP of growth at IMVU, a 3D avatar-based social networking universe, was already planning for an economic downturn in 2017. Growth marketing, he said, is as much about expansion as it is about mitigating risk. “I never only think about the moment, I think 12 to 18 months out,” said Patel, who joined… Continue reading »
by Allison Schiff // July 24th, 2020 //
»
DOJ/FTC Vertical Merger Rules Called ‘Too Permissive’; Can Europe Grow Its Own Tech?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do Not Merge A group of antitrust economists filed comments on the new DOJ/FTC draft guidelines for vertical mergers, calling the new draft “excessively permissive” for large companies. Historically, antitrust cases focus on horizontal acquisitions, when a company buys a direct competitor. But old… Continue reading »
by AdExchanger // February 20th, 2020 //
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AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Orchid Richardson, vice president and managing director of the Data Center of Excellence at the Interactive Advertising Bureau (IAB).  Lexus recently released the first ad written by AI – and… Continue reading »
by AdExchanger // January 3rd, 2019 //
»
Constellation Research: AI Piques Marketers’ Interest, But Overall Adoption Is Slow

Artificial intelligence (AI) adoption is relatively modest across large enterprises, but marketing and sales organizations are embracing the technology most quickly. Forty-six percent of companies are investing in AI for sales and marketing purposes, and 50% are deploying AI projects for commerce and customer service, according to a report released Thursday by Constellation Research. By… Continue reading »
by Alison Weissbrot // June 7th, 2018 //
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The Associated Press Uses AI To Boost Content And Video Volume

Like most publishers, The Associated Press (AP) is evaluating ways it can increase video and article output without straining its staff or resources. A few years ago, the AP began researching ways it could leverage artificial intelligence and machine learning to improve its internal processes. The publisher then formed a cross-functional AI committee to vet… Continue reading »
by Kelly Liyakasa // February 20th, 2018 //
»
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