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»ai

Adobe Doubles Down On Academia To Get Smart About AI And Algos

Adobe is looking to get schooled on AI and data science. While many technology giants foster relationships with academics by offering them lucrative part-time consultancy positions. Adobe is pursuing a different tack: dishing out $50,000 no-strings-attached grants to professors and doctoral students working on projects of joint interest. “What academia provides is more the advanced... Continue reading »
by James Hercher // June 23rd, 2017 //
»
Microsoft: The Future Of Video Is A Combo Of Cloud And AI

Microsoft is looking to claim itself a spot beside the top dogs competing on the video and cloud front. It says data is the differentiator. “Unlike other providers who use your data to sell groceries or other services that compete [with your business], your data belongs to you,” Martin Wahl, principal program manager for Microsoft,... Continue reading »
by Kelly Liyakasa // June 22nd, 2017 //
»
Zuckerberg Gets Real About Fake News At Facebook’s Annual Shareholders Meeting

Investors are putting Facebook’s feet to the fire about fake news. At the company’s annual shareholder’s meeting on Thursday, investors questioned CEO Mark Zuckerberg about how Facebook is combatting the spread of false news on its platform. Advertisers have become increasingly sensitive to brand safety issues since the YouTube/Google Display Network debacle kicked off in... Continue reading »
by Allison Schiff // June 2nd, 2017 //
»
Google Leans On Machine Learning And Scale For Smarter Display Ads

Google rolled out a machine learning-powered display product called Smart display campaigns on Thursday. The product is now generally available to all advertisers buying native, image or text ads across the Google Display Network (GDN). Smart display campaigns are accessible via AdWords and reach more than 3 million GDN sites and apps on GDN now.... Continue reading »
by Kelly Liyakasa // April 20th, 2017 //
»
Microsoft’s CMO: AI Will Make Marketing Less Manual

Marketing may be a trillion-dollar industry, but its supply chain needs a makeover, says Microsoft’s CMO. “What makes marketing such a unique case is that the labor component is much higher than any other industry,” said CMO Grad Conn. “I think there’s a lot of opportunity to optimize the way we’re working in marketing and... Continue reading »
by Kelly Liyakasa // April 18th, 2017 //
»
Nielsen Dives Into AI

Nielsen Marketing Cloud has built a new brain. The measurement company unveiled Nielsen Artificial Intelligence (AI) on Tuesday, meant to help advertiser and publisher clients build custom audience segments in real time. Nielsen AI is baked into the Nielsen Marketing Cloud platform and designed to process multiple external circumstances concurrently, which it can then use to... Continue reading »
by Ryan Joe // April 4th, 2017 //
»
Lipton’s Ecom Site Brews Up More Conversions With AI

T.O by Lipton, Unilever’s Keurig-like tea brewer in France, was struggling to turn analytics from its ecommerce platform into actionable insights. “With [tools like] Google Analytics, I could know what consumers were doing, but I had difficulty knowing why they were dropping off or why they weren’t buying our machines,” said Mathieu Bernard, ecommerce lead... Continue reading »
by Alison Weissbrot // March 31st, 2017 //
»
AI And The Agency: Havas Media Trains Its New Brain

Havas Media is going through a brain change thanks to IBM and Watson developer Equals 3. While Havas’s relationship with IBM goes back for decades, it was mostly on the creative side. But Havas Media has over the past year been installing and training a Watson-powered artificial intelligence (AI) solution – in the form of... Continue reading »
by Ryan Joe // March 15th, 2017 //
»
AI And The Agency: Lingerie Brand Cosabella Replaced Its Agency With Artificial Intelligence

This is the third of three stories in a mini-series on how artificial intelligence is affecting the work that agencies do. Read the previous stories about Xaxis and Publicis.Sapient.  After years of double-digit growth, global lingerie brand Cosabella suddenly lost momentum in 2016. “We decided we needed to cut ties [with our agency] and change something... Continue reading »
by Alison Weissbrot // March 10th, 2017 //
»
AI And The Agency: How Publicis.Sapient Helps Marketers Navigate AI

This is the second of three stories in a mini-series on how artificial intelligence is affecting the work that agencies do. The next installment will publish on Friday. Read the first story about Xaxis.  As marketer interest in artificial Intelligence (AI) grows, Publicis.Sapient sees opportunity to provide guidance. It has a dedicated unit that provides AI-related advice... Continue reading »
by Alison Weissbrot // March 8th, 2017 //
»
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