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»CNET

AVOD Picks Up Steam; Oracle Kicks the Tires On TikTok

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AVOD FTW? Subscription video-on-demand services dominate the headlines, but time spent with ad-supported video is responsible for a significant slice of viewing. Year-over-year growth in minutes watched in Q2 among players aside from Netflix, Hulu, YouTube, Amazon Prime Video and Disney Plus was more... Continue reading »
by AdExchanger // August 19th, 2020 //
»
How Google Bundles Cloud With Ads And Media; ViacomCBS Plans New Streaming Service

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Us Too Newly merged ViacomCBS will throw its hat into a crowded ring of streaming services with a new service that spans its whole content portfolio, joining its current OTT vehicle CBS All Access. Nothing is set in stone, but executives are considering an... Continue reading »
by AdExchanger // February 10th, 2020 //
»
CNET Pairs With Motorola For Branded Videos

CBS Interactive-owned CNET has long relied on data to make editorial decisions. But its branded content program, Studio 61, also applies editorial insights to branded content. When Motorola wanted branded content to support its Moto Z phone launch, CNET analyzed which content performed best against Motorola’s target segment: Verizon and Android users aged 18 to... Continue reading »
by Sarah Sluis // November 4th, 2016 //
»
 

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