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»Elon Musk

Putting The Supported In Ad-Supported; Google Turns To ‘Share Tactics’ In Canada Lobbying

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Four-Minute Mile Details of the new Disney+ ad-supported tier are leaking as Disney lays the groundwork for its upfronts sales pitch.  For one thing, Disney+ will carry about four minutes of commercials per hour, with zero ads for preschooler-aged accounts, The Wall… Continue reading »
by AdExchanger // May 18th, 2022 //
»
No Mention Of Musk At Twitter’s NewFronts Amid ‘Premium Content’ Pitch

If you were at the Twitter NewFronts presentation on Wednesday evening in New York City and played a drinking game that required you to take a sip every time a Twitter executive said “Elon” or “Musk” … then you would have been stone-cold sober by the end of it. JP Maheu, Twitter’s long-time VP of… Continue reading »
by Allison Schiff // May 5th, 2022 //
»
Sarah Rose, Kinesso
The Future Of Twitter’s Monetization – And Its Morality

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sarah Rose, the SVP of international digital advertising at IPG’s Kinesso. Elon Musk’s $44 billion bid to buy Twitter and take it private is at a 38% premium to the… Continue reading »
by AdExchanger Guest Columnist // May 5th, 2022 //
»
The Big Story: Ad Tech’s Carbon Footprint And Elon’s Twitter Takeover

In its history, Twitter’s advertising business has experienced a few ups and numerous big downs. But now the platform is being bought by someone who is vocally hostile to advertising and who doesn’t run advertising to promote his own product. We’re talking about Elon Musk, of course, and his $44 billion bid to own Twitter.… Continue reading »
by Sarah Sluis // April 28th, 2022 //
»
Most Marketers Will Increase Spend In 2021; YouTube Readies Its TikTok Rival

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investment Boost After hitting the pause button in 2020 in the midst of the pandemic, marketers appear ready to increase their investments in 2021 – as long as a vaccine rollout goes well. A CMO Council survey of 200 global marketers reveals that 65%… Continue reading »
by AdExchanger // January 29th, 2021 //
»
Big Tech Cracks Down On QAnon; Rumble Sues Google Over Search Rankings

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. QAnon Booted Just days after permanently banning President Trump’s account, Twitter started cracking down on conspiracy theorists spreading disinformation on the platform, The New York Times reports. Twitter removed more than 70,000 accounts on Monday that promoted the QAnon conspiracy theory. The suspensions were… Continue reading »
by AdExchanger // January 13th, 2021 //
»
 

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