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»flipboard

Ryan Griffin, SVP of revenue, Flipboard
Curated Video Is A Key Component Of Flipboard’s Growth Strategy

"On TV & Video" is a column written by the sell side of the digital media community.  After this exclusive first look for subscribers, the story by AdExchanger’s Allison Schiff will be published in full on AdExchanger.com later today. Incorporating video more deeply into Flipboard is “a natural extension” of its role as a content... Continue reading »

by Allison Schiff // October 22nd, 2020 //
»
Flipboard’s Programmatic Mantra: ‘Make Money, Maintain Quality’

Mobile programmatic is in the seventh-inning stretch: It’s come a long way, but there’s still a lot of work to do, says Rick Welch, head of programmatic advertising at Flipboard. In the three years since Welch joined the mobile news aggregation app from Condé Nast in late 2016, more open exchange-oriented players have hit the... Continue reading »

by Allison Schiff // June 26th, 2019 //
»
Flipboard: Storytelling Doesn’t Have To Change To Accommodate Monetization

There would be far less of an ad-blocking brouhaha if publishers took a page out of the print playbook, said Mike McCue, CEO of Flipboard, one of the earliest entrants on the mobile newsreader app scene. “There’s a big opportunity rooted in the timeless principles of print, where people, generally speaking, actually enjoy the advertising,”... Continue reading »

by Allison Schiff // June 1st, 2016 //
»
 

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