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»ipg

Magna Predicts Faster Than Expected Rebound, With 2021 Ad Spend Set To Hit $240B

Magna’s US ad spend forecast released Wednesday paints an optimistic picture for the ad industry, following the uncertainty caused by the COVID-19 pandemic. The IPG agency said that a quicker than anticipated economic recovery, supported by a new stimulus package, a decline in COVID rates and return to normal sporting events, will boost ad spending... Continue reading »
by Tony Rifilato // March 31st, 2021 //
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Neustar Launches Identity Solution; WPP To Revamp Its Data Operation Under GroupM

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Identity Star Neustar is at it again on the identity front. On the heels of rolling out its cookieless Fabrick ID in December, Neustar has launched an end-to-end identity management solution called – you guessed it – Neustar Unified Identity. It is a core... Continue reading »
by AdExchanger // March 25th, 2021 //
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Putting People First In The Data Debate 

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Arun Kumar, Chief Data & Marketing Tech Officer at IPG. The digital revolution that has transformed so much of our lives over the last 25 years is hurtling toward a... Continue reading »
by AdExchanger // February 17th, 2021 //
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IPG's Organic Revenue Down In Q4 And 2020; Facebook Ramps Up Content Moderation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taking A Hit The ongoing pandemic is still throwing IPG for a loop as the holdco rethinks its structure for the year ahead. IPG reported net sales of $8 billion in 2020, a 6.5% decrease compared with the previous year, The Wall Street Journal... Continue reading »
by AdExchanger // February 12th, 2021 //
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In 2021, A Sense Of Optimism Post-Trump, Though Ad Pauses Are ‘The New Normal’

In the days after the Jan. 6 mob attack on the US Capitol – fueled in large part by former President Trump’s false claims of election fraud – advertisers quickly paused their ad spending amid the heightened sensitivity. By most accounts, the ads were pulled back for 24 to 48 hours by brands and agencies,... Continue reading »
by Tony Rifilato // February 1st, 2021 //
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Amazon Has A Data Advantage On CTV; US Ad Spend Set To Fall To 2018 Levels

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s CTV Boom Amazon may be a little late to the CTV advertising game, but it’s catching up quick thanks to its troves of shopper data and the built-in base of brands already selling on its platform, The Drum reports. Most of Amazon’s CTV... Continue reading »
by AdExchanger // November 25th, 2020 //
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New Standards For Brand Safety; Massive Growth In Holiday Ecommerce

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Risky Business Publishers got pummelled by the pandemic, and advertisers nervous about brand safety (and their overzealous blocklists) were at least partly to blame. With that in mind, the IAB Tech Lab accelerated the rollout of its Content Taxonomy 2.2 this week to help... Continue reading »
by AdExchanger // October 30th, 2020 //
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IPG CEO Michael Roth To Depart; Facebook And Twitter Ordered To Testify Before Congress

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. IPG’s Roth To Step Down IPG honcho Michael Roth will step down from his CEO position at the end of the year, to be replaced by current COO Philippe Krakowsky. Roth will become executive chairman of the board. According to The New York Times, Krakowsky... Continue reading »
by AdExchanger // October 23rd, 2020 //
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publisher money
Google Pledges $1B To News Pubs; Layoffs At IPG-Owned Kinesso, Matterkind

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 1 Billion Sorries Google says it will start paying publishers for access to their content through a new licensing program. Google intends to shell out more than $1 billion to publishers over the next three years, and it already has licensing deals in place with around... Continue reading »
by AdExchanger // October 2nd, 2020 //
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TransUnion Nabs Signal; Havas Media Joins PreBid

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. State Of The TransUnion Credit bureau and consumer data provider TransUnion acquired cross-channel marketing company Signal on Monday (not to be confused with TruSignal, the predictive analytics and data firm TransUnion acquired in May of last year). TransUnion didn’t share a deal price. The... Continue reading »
by AdExchanger // August 18th, 2020 //
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