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»ipg

Acxiom Launches Addressable Media Buying Service Through Matterkind

Acxiom and Matterkind (née Cadreon) are tightening their partnership with a new addressable media solution for Acxiom clients released Thursday. For the first time, brands will be able to work with Acxiom for addressable media buying through the Addressable Advertising service. The media buys will be powered by Matterkind. More than 2,000 brands already work... Continue reading »
by Alison Weissbrot // May 21st, 2020 //
»
Social Distancing With Friends: Michael Roth

IPG CEO Michael Roth believes that post-pandemic, aspects of work-from-home life will definitely stick at agencies, and business travel policies will be dramatically changed. “Working from home has turned out to be fairly attractive,” he said. “It’s amazing how the world and commerce go on.” Overall, the tone from IPG clients is pretty erratic. Travel,... Continue reading »
by Alison Weissbrot // May 4th, 2020 //
»
IPG’s Roth: ‘The Second Quarter Is Not Going To Be Pretty’

Holding companies are being hit hard by the pandemic, and IPG is no exception. The company reported Wednesday that Q1 2020 net organic growth was 0.3% YoY to $1.97 billion, compared to 6.4% growth during the same period a year ago. Revenue was negatively impacted by account losses and the coronavirus pandemic in certain regions,... Continue reading »
by Alison Weissbrot // April 22nd, 2020 //
»
Cannes Lions 2020 Is Canceled, Rescheduled for 2021

Bowing to pressure from agency holding companies, Ascential has canceled the Cannes Lions International Festival of Creativity for 2020. The ad industry’s largest annual event was postponed on March 18 from its regular timing in late June to late October 2020, due to the coronavirus pandemic. The festival will now resume in June 2021, when... Continue reading »
by Alison Weissbrot // April 3rd, 2020 //
»
Ad Supply And Demand All Out Of Whack; Big Agencies May Skip Rescheduled Cannes

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How To Finnish The Job In Finland, social media influencers join jobs like doctors, bus drivers and grocery store workers as “critical operators” who continue working during a crisis. It seems like a strange designation (especially in the United States, where some influencers have... Continue reading »
by AdExchanger // April 3rd, 2020 //
»
Acxiom Global CEO Chad Engelgau Bridges The Gap Between Media And First-Party Data

Acxiom’s new global CEO Chad Engelgau, appointed in early March, has a big job ahead of him, navigating clients through privacy laws and browser restrictions while integrating the business with parent company IPG. Engelgau, a 12-year Acxiom vet, reports directly to Arun Kumar, IPG’s chief technology and data officer. Acxiom sits alongside IPG’s programmatic unit... Continue reading »
by Alison Weissbrot // March 17th, 2020 //
»
IPG Investors Still Have Questions About Acxiom Acquisition

IPG’s investors are struggling to grasp exactly what kind of data Acxiom works with and how the $3.2 billion acquisition positions the holding company in a privacy-centric world. “When we bought Acxiom, everyone misunderstood it to be InfoBase, which is the third-party data management offering,” CEO Michael Roth said on IPG’s Q4 earnings call on... Continue reading »
by Alison Weissbrot // February 12th, 2020 //
»
CES 2020: IPG’s Michael Roth On Acxiom And The Changing Face Of Television

When it comes to data, IPG CEO Michael Roth has said in the past: “Why buy it when you can rent it?” But that thinking changed last year when Acxiom went up for sale. When IPG bought Acxiom, it was able to build new offerings around first-party data management. In October IPG launched Kinesso, a... Continue reading »
by Alison Weissbrot // January 9th, 2020 //
»
‘Amazon For The CMO': Podean Helps Brands And Agencies Navigate The Tech Giant

Most agencies are myopic in their approach to Amazon. They might only focus on retail optimization or just concentrate on search. But Amazon also offers an array of opportunities across OTT, audio, social and branding, said Travis Johnson, global CEO of Amazon consultancy Podean. “What Amazon is doing is very broad, [and] nobody is thinking... Continue reading »
by Alison Weissbrot // November 21st, 2019 //
»
Kinesso Launches Digital Responsibility Practice Led By Acxiom’s Sheila Colclasure

Kinesso, the data and technology unit IPG launched in October, announced the formation of a Digital Responsibility Practice on Monday. The group will be led by Sheila Colclasure, a 20-year Acxiom vet who was most recently SVP of global public policy at LiveRamp. In her new role, Colclasure will help Kinesso technologists, data scientists and... Continue reading »
by Alison Weissbrot // November 18th, 2019 //
»
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