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»ipg

State Facebook Antitrust Probe Expands To 47 AGs; US Headwinds Eat Into IPG's Net Revenue

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power In Numbers Attorneys general from 31 additional states have joined New York AG Letitia James’s probe into Facebook, bringing the number of states involved to 46 (not including the territory of Guam, which is also hopping aboard). James first launched the probe, which... Continue reading »
by AdExchanger // October 23rd, 2019 //
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Resolving LiveRamp’s Identity, With CEO Scott Howe

You can subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you get your podcasts. LiveRamp is by far the most widely used platform for first-party data onboarding and identity resolution. This week on the podcast, its gregarious CEO Scott Howe talks about the company’s wild ride – from private concern to... Continue reading »
by Zach Rodgers // October 10th, 2019 //
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IPG Launches The Data Services Brand Kinesso, Its First Acxiom-Based Business

IPG threw its hat in the crowded ring of tech and data service hybrids Monday with the debut of Kinesso. The new business will encompass the agency ad tech unit Cadreon, the internal data hub AMP and the Mediabrands Data and Technology group. With between 500 and 600 employees in the new business, Kinesso will... Continue reading »
by James Hercher // October 7th, 2019 //
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Agency Data Platforms Fall Short On Creative, Confuse Clients

Agency holding companies have spent $12 billion on data assets over the past five years but have yet to successfully deploy those assets at their creative agencies, according to a Forrester report released Monday. “It’s still very much a media proposition,” said Jay Pattisall, Forrester analyst and author of the report. “[Creative] seems to be... Continue reading »
by Alison Weissbrot // September 25th, 2019 //
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Sir Martin Goes Rogue, Bashes Competitors On S4 Earnings Call

S4 Capital had a solid second quarter earnings report on Wednesday, with revenue up 41.6% to $108.5 million in the first half of 2019. But that didn’t stop CEO Martin Sorrell from spending a significant portion of the earnings call throwing shade at his competitors, especially his former empire WPP. When asked whether S4 needs... Continue reading »
by Alison Weissbrot // September 11th, 2019 //
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IPG Elevates Media Leadership To Its Executive Team

IPG revealed a series of changes to its executive suite on Monday that brings media leadership to the top of the organization. Philippe Krakowsky, IPG’s chief strategy and talent officer and CEO of IPG Mediabrands, will assume the newly-created position of chief operating officer. He will retain his duties as chief strategy and talent officer... Continue reading »
by Alison Weissbrot // September 9th, 2019 //
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Why Media Is A Growing Focus At The Martin Agency

The Martin Agency is best known for its iconic creative ideas. Who hasn’t seen the Geico Gecko? But in addition to doing creative work for blue chip clients such as Geico, Oreo and Buffalo Wild Wings, The Martin Agency is transforming into a sophisticated media organization. The creative agency has had media as part of... Continue reading »
by Alison Weissbrot // August 30th, 2019 //
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Holding Company Strategies Diverge On Data And Agency Brands – Or Do They?

The agency holding companies all face the same external struggles – new competition, slowing growth and the need for new skills. But they’re taking different paths to confront these challenges. Traditionally, holding companies followed the same playbook: growth by acquisition to amass the scale that gave them clout across major clients. But the shift to... Continue reading »
by Alison Weissbrot // August 13th, 2019 //
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IPG’s Roth Bristles Over Questions About Acxiom; Xandr Finally Adds Video Partners To Community

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Asking About Acxiom IPG outperformed its peers in Q2 with organic revenue growth of 3% to $2.1 billion. While the group will continue to face headwinds from client losses through the rest of the year, it was able to offset losses in the... Continue reading »
by AdExchanger // July 24th, 2019 //
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Podcast: IPG’s Huge Bet On Acxiom

Interpublic Group’s $2.3 billion purchase of Acxiom Marketing Services in 2018 shook the industry. And it reverberated into 2019 with Publicis Groupe’s follow-up acquisition of Epsilon. This week on the podcast, IPG Chief Data and Technology Officer Arun Kumar comes into the studio for a frank discussion of the deal and the larger trend of... Continue reading »
by Zach Rodgers // May 20th, 2019 //
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