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»ipg

Goodway Group SVP of Corporate Development and Strategic Partnerships Amanda Martin
Goodway Group Stitches Together Identity Graph To Complement Brands’ First-Party Data

With new first-party ID solutions flooding the market, the buy side of the ad industry is looking for ways to enhance campaign targeting and attribution by matching different first-party data sets. To that end, Goodway Group built its own first-party ID solution dubbed Passport One. The tool allows advertisers to connect to multiple data sets… Continue reading »
by Anthony Vargas // April 12th, 2022 //
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Taking Ads To The Max, HBO Max; Ads Are The Zits In Etsy’s Awkward Years

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Kilar Out Outgoing WarnerMedia CEO Jason Kilar had interesting tidbits for Bloomberg about HBO Max advertising, now that WarnerMedia merged with Discovery (and is run by Discovery chief David Zalsav).  Set aside the rubble of AT&T’s once-ambitious plan to build a top global… Continue reading »
by AdExchanger // April 12th, 2022 //
»
Legacy Brands Flex Their Pricing Power; Platform Ad Prices Skyrocket

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Priced Out Big brands and retailers are raising prices, partly due to pandemic-related costs – but also because the drumbeat of inflation and supply-chain news provides air cover. Many companies are raising prices to expand profit, not to sustain it. (H/t Lindsay Owens for… Continue reading »
by AdExchanger // February 14th, 2022 //
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Kinesso, IPG’s marketing intelligence brand, has developed nine APIs for its Kanvas Developer Toolset.
Kinesso Expands Its Tech Chops With Kanvas Developer Toolset

Kinesso, IPG’s marketing intelligence brand, has developed nine APIs for its Kanvas Developer Toolset, the agency announced Thursday. The APIs offered through Kanvas unify the various software tools used to manage advertising campaigns. For example, an advertiser using the Trade Desk and IPG-owned Acxiom would be able to see insights from Acxiom audiences from within… Continue reading »
by Anthony Vargas // December 16th, 2021 //
»
Advertisers Feeling The Pain Of ATT; Facebook Focusing On Privacy-Based Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pour One Out For The Insta-Brands Facebook surprised most analysts with a powerhouse Q2, despite the rollout of Apple’s AppTrackingTransparency (ATT) framework and new IDFA rules. But Facebook’s diminished targeting and attribution capabilities are having concrete effects on advertisers. A few years ago, many… Continue reading »
by AdExchanger // August 12th, 2021 //
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Ad Agency Holding Companies Celebrate Return Of Ad Revenue And Regained Confidence

A year ago, all the major ad agency holding companies were digging themselves out of a deep hole, as investors hedged their bets on the return of ad budgets and even the survival of traditional agencies. Fast forward one year – and what a difference that year has made. Omnicom lost more than a third… Continue reading »
by James Hercher // July 21st, 2021 //
»
IPG’s Data Companies Tap DEI Expert To Remove Bias In Data-Driven Marketing

IPG’s marketing intelligence firm Kinesso has hired Dr. Femi Olu-Lafe as the SVP of culture and inclusion. Olu–Lafe was brought on to push the needle on diversity, equity and inclusion (DEI) initiatives across Kinesso and its sister IPG companies, Acxiom and Matterkind.  Olu-Lafe – previously a senior leader and DEI consultant at YSC Consulting and… Continue reading »
by Tony Rifilato // April 13th, 2021 //
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Magna Predicts Faster Than Expected Rebound, With 2021 Ad Spend Set To Hit $240B

Magna’s US ad spend forecast released Wednesday paints an optimistic picture for the ad industry, following the uncertainty caused by the COVID-19 pandemic. The IPG agency said that a quicker than anticipated economic recovery, supported by a new stimulus package, a decline in COVID rates and return to normal sporting events, will boost ad spending… Continue reading »
by Tony Rifilato // March 31st, 2021 //
»
Neustar Launches Identity Solution; WPP To Revamp Its Data Operation Under GroupM

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Identity Star Neustar is at it again on the identity front. On the heels of rolling out its cookieless Fabrick ID in December, Neustar has launched an end-to-end identity management solution called – you guessed it – Neustar Unified Identity. It is a core… Continue reading »
by AdExchanger // March 25th, 2021 //
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Putting People First In The Data Debate 

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Arun Kumar, Chief Data & Marketing Tech Officer at IPG. The digital revolution that has transformed so much of our lives over the last 25 years is hurtling toward a… Continue reading »
by AdExchanger // February 17th, 2021 //
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