• INNOVATION LABS //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Persado

How Creative Responsibilities Are Coming To Tech And Media Agencies

When many creative agencies failed to pivot into mobile, tech and media companies converged on their own solutions. “Creative agencies were disinterested in making experiences for mobile,” said James Chandler, mobile director for the GroupM agency Mindshare. After all, app-oriented mobile campaigns aren’t built around flashy art or high-production videos. While this mentality frustrated him... Continue reading »
by James Hercher // January 27th, 2016 //
»
Persado Closes $21 Million Series B For ‘Persuasion Marketing’ Platform

Persado has raised $21 million in a Series B round led by StarVest Partners with participation from Citi Ventures, American Express Ventures and Bain Capital Ventures. The company uses natural language processing to tailor email, site, search, SMS and social ad campaign copy. Persado is among a class of companies that specialize in algorithmically selecting... Continue reading »
by Kelly Liyakasa // January 23rd, 2015 //
»
Newly-Funded Persado Uses Data-Driven Software to Make Language More Effective

Persado, a new data-driven marketing software company spun out from Upstream Systems, raised $15 million in funding led by Bain Capital Ventures, the company announced this week. Founded by CEO Alex Vratskides, Persado developed and sells “marketing persuasion technology,” which uses data and software to determine the most effective marketing messages for multi-channel digital marketing... Continue reading »
by Kimberly Maul // February 13th, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • The Big Story: Confusion Around Project Bernanke
  • Saving Personalization, With Criteo Chief Product Officer Todd Parsons
  • Apple Could Start Enforcing ATT To Coincide With Its Hardware Event This Week
  • Amazon DSP, Ad Console Report Strong Growth in Q1
  • As Data-Driven TV Takes Off, SpotX's New Tool Refines Audiences For Advertisers
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved